Lars Rosengren - Finding Your True North - Productized15
0 likes2,145 views
The document discusses the importance of purpose in product development and the role of passion and commitment within teams. It emphasizes understanding the 'why' behind a company's existence rather than just focusing on profit. The author encourages a deeper exploration of business design alongside product design to create meaningful solutions.
Lars Rosengren - Finding Your True North - Productized15
- 1. FINDING YOUR TRUE NORTH Productized — October 2015 Lars Rosengren @larsrose Anatomy for Good Product Development
- 2. Lars Rosengren @larsrose Product Lead @Ustwo LARS 2
- 3. Lars Rosengren @larsrose Product Lead @Ustwo LARS 2 I care about… People Sustainability Crafts & Culture Photography
- 4. WE’RE A DIGITAL PRODUCT STUDIO 4 230 26 Studios People Nationalities
- 6. Document title and date CONFUSED… 5
- 7. Photo by: Michael Button BUSINESS SCHOOL
- 8. Photo by: Michael Button TECHNOLOGY VENTURES
- 10. A GRAND VISION 9
- 11. Document title and date 10 BAD DESIGN?
- 12. DISTRACTIONS
- 14. ENVIZIO LABS
- 16. Document title and date CALIFORNIA Mobile payments (~2009) Partner with Wells Fargo & Target Well balanced team 15 CONTEXT
- 19. LEARNINGS 18
- 20. LEARNINGS Ventures funnel passion & dedication 18
- 21. LEARNINGS Ventures funnel passion & dedication It’s fragile 18
- 22. LEARNINGS Ventures funnel passion & dedication It’s fragile The ‘why’ matters more than ‘what’ 18
- 24. JAPAN Calligraphy by Ishizaki Keisui
- 25. I've never once hated this job. I fell in love with my work and gave my life to it. Even though I'm eighty five years old, I don't feel like retiring. That's how I feel. “
- 27. DESIGN 23 — Bringing a Point of View
- 28. “You have to care!… You cannot do superior work, if you are indifferent” — William Albert Allard 24
- 33. “Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company’s existence, if the company is any good. But a result is not cause. We have to go deeper and find the real reason for our being. — David Packard 29
- 35. PURPOSE MATTERS Purpose can be the goal 30
- 36. PURPOSE MATTERS Purpose can be the goal Point-of-view 30
- 37. PURPOSE MATTERS Purpose can be the goal Point-of-view Our reason for being 30
- 38. — Raison d’être
- 40. “Invest As much time in designing your business as you do in designing your product.. 33
- 41. WHY ARE YOU IN BUSINESS?
- 43. PEOPLE & CULTURE
- 46. Navigating your True north PRODUCT
- 47. 40 AgileCanvases Product/Market fit WHAT & HOW?
- 51. PURPOSE… BUT HOW? Ask yourself ‘why?’, not only ‘what?’
- 52. PURPOSE… BUT HOW? Ask yourself ‘why?’, not only ‘what?’ Have a point of view
- 53. PURPOSE… BUT HOW? Ask yourself ‘why?’, not only ‘what?’ Have a point of view Show that you care …about something
- 55. “What defines great teams is not avoiding drama, but how you interact with drama. — David Storkholm DRAMA
- 56. Define who you are Align team around why PURPOSEPEOPLE CULTURE PURPOSE FRAMEWORKS DRAMA SHAPE YOUR BUSINESS LEAD YOUR PRODUCT
- 57. “Life’s too short to build something that nobody wants. - Ash Maurya “Life is short, so make everything you build matter - Lars