Latest Economic Report from the Rocket Performance Group
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The document discusses the importance of perception and reputation in today's digital landscape. It argues that perception and reputation building are as important as traditional marketing tactics like catching attention. Managing a business's online reputation is about what the business stands for and how customers rate it. The document advises businesses to audit how interesting, engaging, and up-to-date their online presence and content are in order to positively impact perception and reputation.
Latest Economic Report from the Rocket Performance Group
- 1. The New ‘PR’ - Perception and Reputation - Creating a Winning Brand 1st JUNE 2017 Economic UPDATEEconomic & Market Overview Best wishes Graham Filmer graham@rocketperformance.co.uk Are you looking to accelerate your sales/business development activity? Then how much attention are you paying to your perception and reputation attributes? I don’t mean passive ‘protection’ but rather proactive development? Whether you are in B2B or B2C markets, both are often under-invested. Classically, marketing has relied upon the pneumonic AIDA – Attention, Interest, Desire, Action, to steer a route to brand building. Certainly, this simple principle remains important, but as the media landscape becomes broader and as buyers cut and dice their media viewing activities differently, catching a prospect’s attention can be harder and more expensive than ever before. Arguably in today’s increasingly digital landscape, perception & reputation building are every bit as important on their own merits as the AIDA. The sheer breadth of suppliers and choices mean that customers will almost always make their purchasing/switching decisions based upon soft perceptional issues as well as the hard data attributes. Managing a business’ reputation in an online world is not about awareness (what the business/product does) it is about what the business stands for, how its customers rate it and how interesting and engaging the business is with its market and wider stakeholders. Being interested and interesting and delighting customers continuously is a major communication challenge. It starts internally and must be sustained internally (values, pride, integrity, passion) and then it is built by content and customers. Much like interviewing a job candidate, customers/the interviewer wants the candidate to be ‘wow’. What so often lets a business down is that online businesses are dull and out of date. They are not in the news, their websites are static and product related; copy is functional and unexciting, lacking charisma and passion. Back to my interview analogy, the interview will often be based upon the candidate’s CV. To get the job, the job seeker needs to know and be passionate about their CV. So, given the importance of Perception and Reputation what does yours look like online today: · Is your website content fresh and exciting? · Are you interested and interesting and in the news that matters? · How well are your customer reviews holding up? Or don’t you have any? Perhaps, you have recently executed a great and expensive marketing campaign, but if perceptionally and reputationally your business is not living up to the advert, the full value will never be realised. Time to audit your current reality? If we can help, let us know
- 2. Annual change +3.8% Quarterly change (0.2%) Monthly change (0.1%) Average price £219,649 Halifax 3.74% No change Nationwide BS 3.74% SMR No change Santander UK 4.49% No change Lloyds TSB/C&G 2.5% Only applies to current customers before 01/06/10 3.74% For customers applying after 01/06/10 Virgin Money 4.54% No change Barclays (Woolwich) 3.74% No change RBS / Nat West 3.75% No change HSBC 3.69% No change National House Price Index (source: Halifax Banking Group as at 08/05/17) Motgage Costs - Standard Variable Rates (SVR) (as at 05/06/17) Rates sourced from lenders websites on 05/06/17 - rates may be subject to deposits, date of loan, loan to value levels and underwriting Sainsbury’s Finance Tesco Personal Finance Santander UK Nat West/RBS M & S Halifax HSBC Lloyds Bank TSB Bank Barclays Bank Clydesdale / Yorkshire Bank Co-Op Bank 3.7% 3.8% 4.4% 6.9% 3.6% 9.9% 6.1% 13.5% 3.4% 9.9% 4.3% 11.9% Personal Loan Rates - (as at 05/06/17) Unsecured Personal Loan Rates sourced from lenders websites on 05/06/17. Based on £5,000 loan over 36 months and subject to underwriting. These advertised rates should apply to 51% of all customers accepted for a loan on the advertised T’s & C’s. Some rates may only be available to existing customers Economic UPDATEEconomic & Market Overview Key Economic Data Summary (as at 28/05/17) CPI (Year to Feb) +2.7% Up from 2.3% in March CPIH (Year to April) +2.6% Highest since June 2013 Employment Rate - ONS 17/05/17 74.8% The highest since 1971 Unemployment Rate - ONS 17/05/17 4.6% The lowest since 1975 GDP Growth/Shrinkage (Q4) +0.7% Figures revised upwards from 0.6% estimate BoE Base Rate +0.25% No change LIBOR (6M GBP) 21/04/17 0.42950 Prices have fallen since preceeding report Crude Oil $47.66 a barrel Prices have fallen slightly since last month Gold $1,280.56 per oz. Prices have fallen slightly since last month
- 3. Economic & Market Overview June 2017 House Price NEWSsource Halifax Banking Group as at (07/04/17) ABOUT ROCKET PERFORMANCE GROUP In Marketing, Public Relations,Training & Development and Corporate Development Our three distinct business disciplines share one common goal - to give our clients a performance edge After many years in corporate business leadership, we struggled to find the type of results focused, entrepreneurial people who could make the type of positive contributions we were looking for to drive our businesses forward.People who were knowledgeable,energetic,results focused and fun to work with,people we could trust as friends. To create such a support service was our goal and now seventeen years on we continue to grow, remaining true to this original vision.Across the UK,Europe and beyond we are proud to be making a valued contribution to the businesses and above all people with whom we work. From training and development,through public relations and marketing and on to major corporate development we are delighted to share our expertise,energy and results focus. We love what we do and our passion comes through in everything we do. We bring focus to deliver results House prices in the last three months (January-March) were 0.2% lower than in the previous three months. Prices in the three months to April were 3.8% higher than in the same three months a year earlier. This was unchanged from March and is the lowest annual rate since May 2013 (2.6%). The annual rate is less than half the 10.0% peak reached in March 2016. House prices fell by 0.1% between March and April. There has been virtually no change in prices over the past three months. Confidence in the UK housing market has stabilised following a record decline, according to the latest Halifax Housing Market Confidence Tracker. The survey, which tracks House Price Optimism on whether house prices will be higher or lower in a year’s time – has shown a small improvement (+2 points) from a net +42 in October 2016 to +44. This improvement followed a record fall in October 2016 following the EU referendum result. Nearly six in 10 (58%) expect the average property price to rise in the next 12 months, compared to just one in 10 (14%) who expect prices to fall. However, this compares to a record high of 72% who were anticipating price rises in May 2015.
- 4. Rocket Training & Development Ross-on-Wye Rocket Corporate Development Beaconsfield Email: info@rocketperformance.co.uk www.rocketperformance.co.uk Rocket Marketing Associates Lanark, Scotland Economic & Market Overview June 2017 Business NEWS Banks’ reputations are improving UK banks are starting to rebuild their reputation following the financial crisis with a marked improvement in the last two years, according to an online survey of 35,000 people by the Reputation Institute. Overall, the sector has been rated as "average", Its score places it higher than the utilities sector, but below that of technology companies. The Nationwide Building Society tops the list, with taxpayer-owned RBS at the bottom. Eurozone growth remains fastest for six years New orders and jobs supported strong business activity across the Eurozone in May, according to new data. Growth last month remained at its fastest pace for six years, according to a survey of purchasing managers in both services and manufacturing. IHS Markit, which compiles the data, said the Eurozone’s "big two" nations, Germany and France, drove the growth. ‘Time to breadline’ under a month The average employee has only about a month's savings to maintain their lifestyle if their income suddenly stopped. This is the finding from a survey of 2,000 people by insurance giant Legal & General. Savings on average savings would stretch for 32 days. Some 26% of people said savings would run out in a week or less, and 23% said they had nothing to fall back on. Sales of new cars fell 8.5% in May from a year earlier, with buyers cautious in the run-up to the general election according to the Society of Motor Manufacturers and Traders. 186,265 new cars were registered in May, with more than 1.1 million new cars registered this year to date, down 0.6% on 2016. On a positive note, sales of alternatively fuelled cars rebounded after falling inApril. They now have a record 4.4% market share. New car registrations fall in May