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Kevin A. Clauson, PharmD




Launching a Center for Consumer
  Health Informatics Research
People




Technology
             Informatics
                           Information




                           Building Core Competencies in
                            Pharmacy Informatics, 2010.
Consumer Health Informatics
Field that studies and incorporates
  patient preferences, behaviors,
tools, and technologies in order to
help inform their decision making
     and manage their health
            Adapted from www.amia.org
Everyone is tackling medical informatics
(but not the consumer-focused specialty)
FOUNDATIONS OF
CENTER FOR CONSUMER HEALTH INFORMATICS
RESEARCH (CCHIR)


        INFORMATION




                           CONSUMER
          MEDICINES




                                              HEALTH
                            HEALTH




                                              PUBLIC
      NOVA SOUTHEASTERN UNIVERSITY COLLEGE OF PHARMACY
How do the goals of the
    Center fit together?

CONSUMER
HEALTH                   EDUCATION

              RESEARCH               SERVICE

                         TRAINING
INFORMATICS
Dr. Clauson
              Consumer Health Informatics
Launching a Center for Consumer Health Informatics Research
Treatment #1                  Treatment #3




                                                  Source: Pew Internet & American Life Project, 2009.
60% of e-patients said health information found
  online affected their treatment decisions
eHealth
Literacy Lily
   Model

       eHEALS
  Health literacy scale

  J Med Internet Res 2006;8(2):e9.
 J Med Internet Res 2006;8(4):e27.
Dr. Fass
           Medicines Information




                         Journal of Medical Marketing 2008;8:311-8.
            Journal of Direct, Data and Digital Marketing Practice 2008;9:231-44.
Pharmacovigilance 2.0 to detect atypical events
Web-based method to mine patient
views on prescription drug abuse issues




            J Affect Disord 2011;130(1-2):290-3.
Dr. Garcia
             Public Health Informatics




   Application “in areas
      of public health
       (surveillance,
   reporting, and health
        promotion)”               Building Core Competencies in
                                   Pharmacy Informatics, 2010.
Population-level
data aggregation
Launching a Center for Consumer Health Informatics Research
Launching a Center for Consumer Health Informatics Research
Example intersection of three foci


               Consumer            Mobile
                                   Health
                health




       Medicines          Public
      information         health
mHealth is the use of mobile devices
and global networks to deliver health
      services and information
82% of
                                             American
                                           adults have a
                                            cell phone*



                                                Owns
  *Range: 57% (65+) to 90% (18-29)
Pew Cell Phones and American Adults 2010        Does not own
Pew Internet Mobile Access 2010
   87% of blacks
   and Hispanics
  own a cell phone*




*Compared to 80% of whites
Pew Internet Mobile Access 2010
         Hispanics use
       their phone to go
       online and to text
        more frequently
        than any other
            group*




*English-speaking Hispanics
Consumers would most prefer to
        receive a medication reminder via:
         Phone call                   1.3

         Buzzing drug                 2.5
         vial

         Email                                  15.2


         Phone alarm                               19.5


         App                                        20.3


         Text                                                         41.1
         message/SMS
                                  0              20              40              60   80   100
                                                                       Percent
Source: Consumer Health Information Corporation, April 2011 (n=395)
Mobile is going to be the real
   GAMECHANGER
Opportunities down the road
CENTER FOR CONSUMER HEALTH INFORMATICS RESEARCH
Selected current and in-process studies

     SMS in HIV           Texting in Diabetes Medicines               Silver Surfer
     Dr. Alkhateeb        Dr. Clauson         Information             Dr. Caballero
     Dr. Ayala            Dr. Elrod           Survey                  Dr. Clauson
     Dr. Clauson          Dr. Garcia         Dr. Clauson              Dr. Jacobs
     Dr. Eckardt          Ms. Masmouei       Dr. Fass                 Mr. Jacob
     Dr. Sherman          Dr. Sherman        Dr. Carvajal




       mHealth &            Wiki Meds         Social Media        Pharmacovigilance
     Participatory          Readability       in Pharmacy                 Dr. Clauson
        Medicine             Dr. Clauson         Education                    Dr. Fass
           Dr. Alvarez          Dr. Miles          Dr. Clauson            Dr. Holness
          Dr. Clauson        Dr. Pelcher            Dr. Joseph            Dr. Seamon
Mr. Kchao/Ms. Lewis                          Dr. Singh-Franco
           Dr. Pandya                                Dr. Sircar
             Dr. Perez                          Dr. Wolowich
    Dr. Singh-Franco
Wireless Assisted Living




One way to help manage
the approaching storm of
an increasingly aging
population
Consumer Health Informatics
       Fellowship
Consumer Health
Informatics & Web 2.0
 in Healthcare elective
  Course began in 2009 at NSU
         2nd offering in COP
4th offering in COM MSBI Program
Thank you for
 your time!
Images
•   http://flux.fm/sites/default/files/images/frontpage/152294main_Launch-lg.jpg

•   http://vimeo.com/14032810

•   http://www.amia.org/programs/working-groups/programs/consumer-health-informatics

•   http://thegazette.com/wp-content/uploads/2011/07/malloy.jpg

•   http://asthmapolis.com/

•   http://www.who.int/goe/en/

•   http://leomessiofficial.com/wp-content/uploads/2011/04/leo_messi_wallpaper4.jpg

•   http://www.pmhh.com/files/image/other/pharmacy(1).jpg

•   http://www.wikipedia.org/
Images
•   http://www.writeonresults.com/Images/Samples/KraftEnvelope.gif

•   http://www.manhattan.lib.ks.us/images/meetingrooms/techclassroom.jpg

•   http://bit.ly/nLvzqt

•   http://www.crtutor.com/wp-content/uploads/2010/03/pharmacovigilance1.jpg

•   http://savemeadowbank.files.wordpress.com/2008/03/save-meadowbank-meeting3-hands-up.jpg?w=549&h=275




                                    Unreferenced presentation
                                    images are licensed for use
CCHIRinfo@nova.edu
http://pharmacy.nova.edu/CCHIR/

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Launching a Center for Consumer Health Informatics Research

  • 1. Kevin A. Clauson, PharmD Launching a Center for Consumer Health Informatics Research
  • 2. People Technology Informatics Information Building Core Competencies in Pharmacy Informatics, 2010.
  • 3. Consumer Health Informatics Field that studies and incorporates patient preferences, behaviors, tools, and technologies in order to help inform their decision making and manage their health Adapted from www.amia.org
  • 4. Everyone is tackling medical informatics (but not the consumer-focused specialty)
  • 5. FOUNDATIONS OF CENTER FOR CONSUMER HEALTH INFORMATICS RESEARCH (CCHIR) INFORMATION CONSUMER MEDICINES HEALTH HEALTH PUBLIC NOVA SOUTHEASTERN UNIVERSITY COLLEGE OF PHARMACY
  • 6. How do the goals of the Center fit together? CONSUMER HEALTH EDUCATION RESEARCH SERVICE TRAINING INFORMATICS
  • 7. Dr. Clauson Consumer Health Informatics
  • 9. Treatment #1 Treatment #3 Source: Pew Internet & American Life Project, 2009. 60% of e-patients said health information found online affected their treatment decisions
  • 10. eHealth Literacy Lily Model eHEALS Health literacy scale J Med Internet Res 2006;8(2):e9. J Med Internet Res 2006;8(4):e27.
  • 11. Dr. Fass Medicines Information Journal of Medical Marketing 2008;8:311-8. Journal of Direct, Data and Digital Marketing Practice 2008;9:231-44.
  • 12. Pharmacovigilance 2.0 to detect atypical events
  • 13. Web-based method to mine patient views on prescription drug abuse issues J Affect Disord 2011;130(1-2):290-3.
  • 14. Dr. Garcia Public Health Informatics Application “in areas of public health (surveillance, reporting, and health promotion)” Building Core Competencies in Pharmacy Informatics, 2010.
  • 18. Example intersection of three foci Consumer Mobile Health health Medicines Public information health
  • 19. mHealth is the use of mobile devices and global networks to deliver health services and information
  • 20. 82% of American adults have a cell phone* Owns *Range: 57% (65+) to 90% (18-29) Pew Cell Phones and American Adults 2010 Does not own
  • 21. Pew Internet Mobile Access 2010 87% of blacks and Hispanics own a cell phone* *Compared to 80% of whites
  • 22. Pew Internet Mobile Access 2010 Hispanics use their phone to go online and to text more frequently than any other group* *English-speaking Hispanics
  • 23. Consumers would most prefer to receive a medication reminder via: Phone call 1.3 Buzzing drug 2.5 vial Email 15.2 Phone alarm 19.5 App 20.3 Text 41.1 message/SMS 0 20 40 60 80 100 Percent Source: Consumer Health Information Corporation, April 2011 (n=395)
  • 24. Mobile is going to be the real GAMECHANGER
  • 26. CENTER FOR CONSUMER HEALTH INFORMATICS RESEARCH Selected current and in-process studies SMS in HIV Texting in Diabetes Medicines Silver Surfer Dr. Alkhateeb Dr. Clauson Information Dr. Caballero Dr. Ayala Dr. Elrod Survey Dr. Clauson Dr. Clauson Dr. Garcia Dr. Clauson Dr. Jacobs Dr. Eckardt Ms. Masmouei Dr. Fass Mr. Jacob Dr. Sherman Dr. Sherman Dr. Carvajal mHealth & Wiki Meds Social Media Pharmacovigilance Participatory Readability in Pharmacy Dr. Clauson Medicine Dr. Clauson Education Dr. Fass Dr. Alvarez Dr. Miles Dr. Clauson Dr. Holness Dr. Clauson Dr. Pelcher Dr. Joseph Dr. Seamon Mr. Kchao/Ms. Lewis Dr. Singh-Franco Dr. Pandya Dr. Sircar Dr. Perez Dr. Wolowich Dr. Singh-Franco
  • 27. Wireless Assisted Living One way to help manage the approaching storm of an increasingly aging population
  • 29. Consumer Health Informatics & Web 2.0 in Healthcare elective Course began in 2009 at NSU 2nd offering in COP 4th offering in COM MSBI Program
  • 30. Thank you for your time!
  • 31. Images • http://flux.fm/sites/default/files/images/frontpage/152294main_Launch-lg.jpg • http://vimeo.com/14032810 • http://www.amia.org/programs/working-groups/programs/consumer-health-informatics • http://thegazette.com/wp-content/uploads/2011/07/malloy.jpg • http://asthmapolis.com/ • http://www.who.int/goe/en/ • http://leomessiofficial.com/wp-content/uploads/2011/04/leo_messi_wallpaper4.jpg • http://www.pmhh.com/files/image/other/pharmacy(1).jpg • http://www.wikipedia.org/
  • 32. Images • http://www.writeonresults.com/Images/Samples/KraftEnvelope.gif • http://www.manhattan.lib.ks.us/images/meetingrooms/techclassroom.jpg • http://bit.ly/nLvzqt • http://www.crtutor.com/wp-content/uploads/2010/03/pharmacovigilance1.jpg • http://savemeadowbank.files.wordpress.com/2008/03/save-meadowbank-meeting3-hands-up.jpg?w=549&h=275 Unreferenced presentation images are licensed for use