10 Digital Trends Emerging Across Asia Healthcare
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The document outlines ten emerging digital trends in healthcare across Asia, including the Internet of Things, the rise of mobile advertising, and the significance of big data. It highlights initiatives like Singtel's Project Silverline for seniors and discusses the integration of social media and mobile payments in healthcare. The trends emphasize the need for user-friendly experiences, cloud computing, and brand journalism in the evolving digital landscape.
10 Digital Trends Emerging Across Asia Healthcare
- 2. No.1 INTERNET OF THINGS ‘Internet of Things’ or IoT refers to the connection of consumer devices and physical products to the Internet via key elements such as Near-Field-Communication (NFC) payments, embedded sensors and image recognition technology.
- 3. t Silve rline P rojec
- 4. In 2012, Singtel, a Singapore telecommunications company, started an initiative called Project Silverline. Project Silverline encouraged the public to donate old iPhones. A t Silve rline suite of apps is then installed into P rojec these iPhones and passed to Singaporean seniors. The apps installed are designed to keep seniors in touch with loved ones, maintain health and overall well-being.
- 5. No.2 MOBILE ADVERTISING REVENUE WILL CONTINUE TO GROW “Android phones made big gains in overall ad impressions, but where it really counts — producing revenue for mobile advertisers — the iOS platform is still comfortably in the lead.” Gigaom.com, 7th Feb 2013
- 6. Do como ealth care H
- 7. Due to advertising restrictions in healthcare, companies have resorted to creating useful health-related apps for patients and healthcare practitioners (HCP). In 2012, Japan’s telco giant NTT como DoCoMo partnered with Omron Do Healthcare to form DoCoMo ealth care Healthcare to design, develop and provide m-health solutions and H services. One of the apps developed by DoCoMo Healthcare tracks your eating and sleeping habits, conducts initial health checks and comes with an emergency help button!
- 8. No.3 VISUAL SOCIAL MEDIA WILL COME TO RISE “When asked what type of posts they enjoy 46% of users said posts with photos, 28% said basic status updates, 19% preferred jokes/cartoons/memes, and 6% prefer links to articles.” – Social Media Daily, 24th Feb 2013
- 10. sy lth Made Ea Hea Infographics makes it easier to spread information across different languages and varying education-level.
- 11. sy lth Made Ea Hea … and is being shared and discussed across social media with the help of platforms such as Pinterest, Facebook, Tumblr.
- 12. No.4 SOCIAL CONVERSION WILL BECOME MORE INTEGRATED AND MULTI-CHANNEL Social conversion refers to the number of goals achieved via social media channels such as Facebook, Instagram, LinkedIn, Tumblr, etc.
- 13. Integ rated S ocial Mark eting
- 14. d In tegrate Social eting Mark Medical brands realise that they need to contribute relevant content to social networks.
- 15. d In tegrate Social eting Mark Hospitals such as Mount Elizabeth in Singapore are using iPhone apps and Facebook to connect with poten>al customers.
- 16. d In tegrate Social eting Mark This allows them to keep in contact with pa>ents at both local and regional level and then drive traffic to the website for booking appointments.
- 17. No.5 MORE USER-FRIENDLY MOBILE EXPERIENCES FOR CONSUMERS “Make it simple, make it helpful, make it help the user, then teach the users, and it might be a success.” – Why is it important to create a user friendly interface?
- 18. In Asia, more healthcare companies are adopting the iPad for presentations and detailing to healthcare practitioners.
- 19. Product presentation apps have quickly evolved.
- 20. Animated graphs User input can customise data to specific needs Static visuals are now in highly interactive Popup references multimedia content.
- 21. No.6 THE RISE OF BIG DATA Big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
- 22. Recent healthcare developments such as, wireless health trackers and e-Detailer tracking tools rely on big data.
- 23. Protection of information with robust security is a key concern of healthcare companies.
- 24. No.7 MORE PAYMENTS WILL BE MADE ON MOBILE NFC, short for Near Field Communication, is a short range wireless radio-frequency identification (RFID) technology. RFID makes use of interacting electromagnetic radio fields instead of the typical direct radio transmissions used by technologies such as Bluetooth.
- 25. The adoption of Near Field Communications (NFC) Technology can replace physical information, value or content with a tap of an NFC card.
- 26. The InfoComm Development Authority of Singapore has initiated an NFC rollout plan. So the next time patients purchase medication, they can use their NFC- enabled phones to make payment.
- 27. No.8 BRAND JOURNALISM WILL BECOME MORE COMMON “..make content that make them want to respond back to you..”– Scott Abel, Econtent Magazine
- 28. Following trends from the US, healthcare brands will start making their presence felt on social media spaces and app shops especially in the following websites.
- 29. Renren, Sina Weibo, Qzone and Douban
- 30. No.9 VIRTUAL OWNERSHIP WILL DOMINATE This high usage of smart devices has prompted the creation of digital apps and content for patients and HCPs.
- 31. “Almost 50% of mobile users in the APAC region download a mobile app each month” – econsultancy.com
- 32. New platforms like Spotify and Fit Bit will be making their way into Asia within the next 2 years.
- 33. No.10 CLOUD COMPUTING WILL TAKE OFF Cloud computing is the use of computing hardware and software resources that are delivered as a service over a network such as the Internet.
- 34. HP’s Mobile Health (mHealth) Monitoring Solution links mobile health monitoring devices with cloud computing. Regular updates of patient’s health performance is transmitted wirelessly to HCPs thereby enabling them to detect diseases early and effectively treat them.
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