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Launching a cloud based business
- 1. Launching a Cloud Based Business or “ Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals
- 2. Me
- 3. Jogging Accenture Daddy BWL LBBW Guitar Fanatic Mountain Biking 14 years of sales experience Entrepreneur Photography Cloud Enthusiastic Max-Michael Mayer: Aconex conject Dubai
- 4. We
- 5. SaaS Start up Venture Capital Force.com Salesforce.com Fun Great Team Worldwide Customers Made in Germany Nice Office Good coffee Career In the cloud Munich Dubai New York Sydney Singapore
- 6. The Idea
- 7. The idea Your app needs to solve a problem Is there a need for your product? What is the benefit of using your app? How is your app different? Is the market big enough?
- 8. The right solution can add significant value ROI Study (Real Customer) Payback in 5 Months 3 x Invest after 1 Y 1.5m$ NPV over 3 years
- 9. The Market
- 10. Big Big Big
- 11. The Propertybase Market Organisational Memberships IT Spending Total market size > 2b €
- 12. The Team
- 13. Get the best ! … you know.
- 14. Get started
- 15. Spend your money wisely… You don’t have a lot when you start.
- 16. Once you are getting real… Propertybase office in Munich Office: Short term rental agreements Be humble –no state of the art office Share the space with other and lower costs Equipment: Use cloud apps!
- 17. Money
- 18. Venture Capital or not? A detailed financial plan is a must anyway
- 19. Make Sales & Marketing Transparent
- 20. Healthy conversion rate = growing subscriptions Sales Funnel Leads Qualified Contacts Opportunities Offers Customers Web: 12 SF: 37 others: 25 78% 58 64% 37 30% 11 27% 3 4,1% Start with SEO & SEM asap! Dec Feb Apr Jun Aug Oct Dec Feb
- 21. Be flexible ! You will change your plans more often as you think.
- 22. Recommended Books … for starting your own SaaS business
- 23. Contact: Max-Michael Mayer [email_address] +49.173.2582876 Download the Presentation: http://www.maxmichaelmayer.de http://blog.propertybase.com