Why salesforce is investing in Artificial Intelligence
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Salesforce is investing in artificial intelligence (AI) to enhance its CRM capabilities through its Einstein platform, which leverages machine learning to provide smarter solutions for sales, marketing, and service. The collaboration with IBM since 2018 allows Salesforce to integrate weather data into its applications, thereby enhancing decision-making and customer engagement. Einstein helps businesses by predicting opportunities, personalizing customer experiences, and automating service requests.
Why salesforce is investing in Artificial Intelligence
- 1. Why Salesforce is Investing in Artificial Intelligence? TM cloud.analogy info@cloudanalogy.com +1(415)830-3899
- 2. cloud.analogy info@cloudanalogy.com +1(415)830-3899 The Artificial Intelligence (AI) is a technology that enables the machines to think like humans. It will give a new dimension to how we humans will live our lives. However, there can be no parity in our thinking process with the machines.
- 3. cloud.analogy info@cloudanalogy.com +1(415)830-3899 Salesforce has 150,000 clients and is no exception as the company has quickly embraced AI and machine learning. They have offered an affordable solution with machine learning, which would have otherwise been an expensive proposition. Salesforce has its Einstein platform as a means of progressing with its policies on AI. What AI means for Salesforce?
- 4. cloud.analogy info@cloudanalogy.com +1(415)830-3899 AI acts just like the tip of an iceberg, and below the surface lies the dozens of data scientists and engineers, with massive amount of data that is extracted and prepared , building models and integrating the predictions with the CRM. Salesforce Einstein is that solution, to face the challenges by Salesforce, no worries for the users. Einstein r=enables to work smarter with Salesforce CRM. Challenges of AI Technology and Salesforce
- 5. cloud.analogy info@cloudanalogy.com +1(415)830-3899 The world’s # 1 CRM, Salesforce and IBM struck an alliance in 2018, to enable the business to work smarter and make faster decisions. Salesforce could use IBM’s weather data in the Lightning apps and IBM on the other hand build apps using the Salesforce data. Strategic Partnership between Salesforce and IBM
- 6. cloud.analogy info@cloudanalogy.com +1(415)830-3899 Salesforce came up with Einstein as a product in 2016. AI is used by Salesforce in the search functionality of any instance and at the same time Einstein uses scoring of prospects, assessing the chances of closing opportunities and also harness the power of Einstein Analytics. How Einstein Helps?
- 7. cloud.analogy info@cloudanalogy.com +1(415)830-3899 Salesforce has crossed the cost-prohibitions of AI and came with Einstein’s comprehensive AI solution to help your enterprise in the following ways: ● In Sales, it anticipates the next opportunity and exceeds customer expectations. ● In Marketing, it offers personalized customer experiences and predictive journeys. ● In Service, it can resolve issues with proactive services, anticipated cases. ● In IT, embedding intelligence and creating smarter apps for employees and customers. How Salesforce Uses AI ?
- 8. cloud.analogy info@cloudanalogy.com +1(415)830-3899 Salesforce Uses Machine Learning in the following ways: Sales - analyse information from email, calendars, and CRM data and proactively recommending actions on best email response, ensuring to move a deal forward. Service- automatically classifying cases and intelligently routing them to the appropriate service agent. Marketing- Intelligently scoring the likelihood of a customer to open an email, or even subscribe to a newsletter, make a purchase decision. Salesforce and Machine Learning