Laura mulvey theory
- 2. ‘She’s so lovely’ This music video complies with the Laura Mulvey theory, because the lyrics describe the female character in quite a demoralising form. The girl in the video doesn't seem at all bothered, so this kind of shows that she is a bit of an ‘object’ because she isn’t phased about the way she is spoken about or looked at by men.The camera shots are close; this is to show alot of her bum and face.These are what men find most sexually attractive; so the camera has made a point of showing them off to the audience.
- 3. ‘Spinning around’ Throughout this music video; like the scouting for girls clip, the camera is constantly focused on Kylie Minougue’s half naked body and attractive face.This is promoting her body sexually to the audience, instead of her talent which is singing and dancing. By doing this they attract a specific viewer.This abides by Mulveys theory because she is basically using her body as an object. Although, half way through the video Kylie begins to lead a group of male dancers onto the dance floor.This shows how the roles are reversed.This is because it shows her authority and independence. From attracting men with her looks; to getting them to follow her lead shows the dominance of her control.
- 4. ‘She’s on the floor’ This video begins by showing a shot of Jenifer Lopez getting out of a BMW.This straight away shows her class.The fact that it was a chauffer driven car also shows wealth and high status; but the focus that she didn’t need anyone to help her get out shows her independence. Quite a few shots of diamonds are shown, this creates a sudden image of her elegance and power.Throughout the video, in particularly the dancing scenes, Jenifer is never shown mixing with the others or blending with a group of girls. She is always shown alone.This is once again, accommodates her sovereignty. Another thing they show that reflects from Mulveys theory is when she goes to the bar and orders a ‘gin’.This represents male attributes because of the stereo typical drink for a feminine, elegant woman to order at the bar would be a glass of wine.There are a series of low angle shots used, effectively looking up at her, demonstrating her high class and elegance. The costumes she wears are classy and represents her high status and wealth. Although she wears one outfit that appears to be more revealing than the others, it doesn't degrade her in any way because she stays structured and doesn't use her body as an object of attraction, the outfit instead shows her body as an object of elegance; refusing to give into Mulveys theory.
- 5. Detailed Evaluation ‘She’s so lovely’ The music video to ‘she’s so lovely’ Scouting for girls describes the woman in the video in a way that only portrays her appearance to the audience.This isn’t seen as being respectful because it doesn't mention anything affectionate about her; for example by mentioning she’s ‘fit’ and ‘naughty’, because she ‘is past 30’, when they should have been describing things that are appreciative, like her independence, intelligence and mannerisms. The video agrees with Mulveys theory. The way the female in the video is so timid and shy represents her as an object of their desire. By exploiting this, it shows male dominance because although she is using her looks and sexuality to draw him in by smiling and walking past him, fully aware that it would make him droll; it makes her appear secondary to him due to the fact that she is directly using her own body as an object. Her costume is quite casual with the jeans and a blouse, nothing too revealing but the fact that she has heels on to go bowling portrays an image that she likes to dress up and show off, and maybe even that she enjoys attracting attention; considering the fact that she is there with her boyfriend so its not like she needs to look for any males in her life.The choice of costume also makes the setting quite surreal, as we know that no one would ever wear heels to bowl in, so it gives off the impression she’s not a normal girl and she isn't used to that kind of thing. They have used a naturally attractive girl who would represent the ‘cool girl’ in movies, with the stereotypical curled hair lots of makeup and shiny lip-gloss.This illustrates that she’s way out of the lead singer of scouting for girls league. So to him she is something he is instantly attracted to and breath taken by.Whereas, she is probably used to guys that aren't her type or in her ‘league’ falling in love with her.This shows us that they are just using her for an object for him to stare out and sing about, knowing full well that he is never going to get her and nothing is going to exactly come from it. The bright lighting gives off an effect that its a happy fun atmosphere and everyone’s in love and having a good time. It reflects off of American high school romance films such as ‘Mean girls’ where there is a similar structure and storyline.This shows the audience familiarality of what they are trying to achieve by portraying the girl as an ‘object’.