Laura ppt
- 1. WHAT KIND OF MEDIA INSTITUTION DISTRIBUTE YOUR MAGAZINE AND WHY? Evaluation – Question 3
- 2. The Four Stages of Production Production: Using photoshop to create a magazine. Marketing: Pitching your magazine to publishers and finding out the target audience. Distribution: Promoting your magazine online, on social networking sites as well as in shops, like news agents or places like HMV. Consumption: People looking at your magazines online site, buying magazines and taking part in competitions from the magazine.
- 3. My pitch was to IPC Media, they publish magazines like NME, NUTS etc. I picked this company because of the fact that it’s the same as NME, and it would be enticing for customers to see that I am amongst big magazine names, which will make the customer believe RVL is a magazine of good quality.
- 4. CHOOSING IPC I chose IPC because it’s a well known media publisher, and as I have mentioned it works with well known magazines including NME, so already IPC have a market for music magazines, and as NME is their only ‘rock/alternative’ music magazine, there is definitely a RVL shaped gap in their market.
- 5. ADVANTAGES AND DISADVANTAGES OF PUBLISHING TWO SIMILAR MAGAZINES Arguably, NME and RVL are pitching to the same sort of audience. ADVANTAGES: 1. IPC only have one alternative music magazine, having two will bring in more of an audience which is better for business. 2. RVL is more specific than NME. It’s almost like two magazines into one, which will bring fans from both genres in and also new ones of the combined genre. 3. There is no way IPC can possibly lose business from bringing on board another alternative music magazine. Our fans to integrate and buy both, which is great for everyone. 4. They could team up and become sister magazines, instead of rivals. DISADVANTAGES: 1. There may be a ‘rivalry’ between the two magazines because of their similarity. 2. The genre clash might be an issue.
- 6. This is NME’s online magazine. It’s updated regularly and because their target audience - like RVL’s – is aimed at the younger networking generation it gets them more publicity. This is the same sort of thing I would do for RVL.