Layout design
- 2. *OBJECTIVES OF THE STORE LAYOUT •DEVELOPING A STORE IMAGE •INCREASING SPACE PRODUCTIVITY
- 3. *TYPES OF STORES LAYOUT •FREE-FLOW LAYOUT •GRID LAYOUT •LOOP LAYOUT •SPINE LAYOUT
- 4. FREE FLOW LAYOUT Fixtures and merchandise are grouped into free-flowing patterns on the sales floor.
- 5. *FREE FLOW LAYOUT Advantages • Allowance for browsing and wandering freely • Increased impulse purchases • Visual appeal • Flexibility Disadvantages • Loitering encouraged • Possible confusion • Waste of floor space • Cost • Difficulty of cleaning
- 6. GRID LAYOUT The counters and fixtures are placed in long rows or ‘‘runs,’’ usually at right angles, throughout the store.
- 7. GRID LAYOUTS ADVANTAGES 1. Low cost 2. Customer familiarity 3. Merchandise exposure 4. Ease of cleaning 5. Simplified security 6. Possibility of self- service DISADVANTAGES 1.Plain and uninteresting 2. Limited browsing 3. Stimulation of rushed shopping behavior 4. Limited creativity in decor
- 8. LOOP LAYOUT A major customer aisle begins at the entrance, loops through the store usually in the shape of a circle, square, or rectangle and then returns the customer to the front of the store.
- 9. Advantages and disadvantages of loop layout Advantages of loop layout 1. Simplicity and stability 2. Economical 3. Easier to construct 4. Accuracy 5. Noise reduction ability Disadvantages of loop layout 1. Absence in terms of feed mechanisams 2. Inaccurate in terms of result outputs 3. Unable to remove disturbances occuring from external sources 4. Complex in construction
- 10. SPINE LAYOUT A single main aisle runs from the front to the back of the store, transporting customers in both directions, and where on either side of this spine, merchandise departments using either a free-flow or grid pattern branch off toward the back side walls.
- 11. ADVANTAGES AND DISADVANTAGES OF SPINE LAYOUT Advantages of Spine layout 1.Reduction of Aisle space required. 2.Lower WIP levels 3.Lower throughput times 4.Less product damage and lower obsolescence 5.Reduced storage space 6.Simplified material control and scheduling 7.Less congestion in system Disadvantages of Spine layout 1.Fewer sales opportunities 2.Increased channels 3.Rise of C- stores 4.Shoppers are more diverse and complex