This document provides a profile for the target readers of a new indie music magazine. The readers are described as female, into indie music, attending gigs and festivals regularly. They have a stylish but natural fashion sense featuring dresses, boots and jewelry. They enjoy the latest technology, shopping at trendy stores like Topshop, and buying good quality food and drinks from brands like Starbucks. In their free time, they enjoy attending house parties with loud music and a crazy atmosphere.