Task 13
- 1. Dynamic Reader 82.5% 17.5% 64% ABC1 Age ranges 10-15 16-25 26-35 36-45 46-55 56+ 14.4% 34.3% 31.1% 10.2% 8.4% 1.6%
- 2. Target audience The target audience for dynamic is quite wide, however the main age ranges are 16-25 and 26-35. Dynamic is more female-leaning. The target audience’s psychographics include: socialising with friends (shopping, dining), listening to and keeping up with chart music, watching and doing hair and makeup tutorials. This magazine will appeal to the target audience as there will be interviews with current chart toppers that attract the target audience. I will use mostly Sans Serif fonts as my magazine is pop but with a more mature outlook.
- 3. Things associated with modern pop music The genre of my magazine is modern pop music. The target audience of this genre stereotypically wear fashionable clothes and are quite girly. Stereotypically, the female target audience like shopping, makeup and hairstyling. The male audience stereotypically also have a fashionable haircut and clothes.
- 4. Content of my magazine Inside of my magazine, there will be interviews and articles of current artists in the industry. This will appeal to my target audience as they are interested in getting to know the artists and about their everyday life, so they can relate to them. There will be a main double page spread about a new and upcoming artist. This will also appeal to my target audience as they like to be up to date with new music and gossip about them. These are two examples of my front cover layout design. The most interesting and important articles will be displayed on the left third of the magazine. This attracts the audience as it is easy on the eye, making it accessible and easy to read.
- 5. Mode of address/house style In my magazine, I will use the same font for the masthead. This will create a brand identity for my magazine. This is conventional as all magazines have a brand identity, so the audience instantly recognise the magazine. I will be using similar colours and fonts throughout the magazine, this also creates a brand identity for my magazine. Throughout my magazine, I will use similar facial expressions, like straight faces to connote maturity because if the artists were smiling more, then this portrays a younger image of the artist. This will not appeal to the older target audience as they will not take the artist or the magazine as seriously.