Car Dealer Website Lead Form Customization- Application Features and Function Example
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The document discusses the importance of customizing dealership web forms to enhance completion rates, particularly targeting younger online auto shoppers who are key buyers. It highlights that a significant percentage of visitors to dealer websites convert to vehicle purchases, emphasizing the need for fresh and engaging content. Moreover, it notes that younger generations prefer digital information over traditional marketing strategies.
Car Dealer Website Lead Form Customization- Application Features and Function Example
- 1. Website Lead Forms Customization For Higher Completion Rates
- 2. Dealership web sites that are designed and hosted by Automark Web-Based Services come equipped with a utility that is designed to supply dealers with a tool that can be utilized to: Customize Web site forms for content Reformat and rearrange the sequencing of form questions Restructure required content prior to submission Shorten or lengthen a form’s length for increased submission rates
- 3. An Important Group The buying habits and online activity of young people is important to automakers, who, along with their dealers, invest more than $1 billion a year to influence the nearly 60 million monthly online auto shoppers. Young buyers represent so many potential sales that Toyota Motor Sales U.S.A. Inc. has built a separate youth brand, Scion, to sweep the group into Toyota showrooms early. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?
- 4. An Important Group The 80 million people born since 1977 are the largest age group of potential vehicle owners, outnumbering baby boomers. These younger people tend to be turned off by traditional marketing and advertising, preferring to get most of their auto information from the Internet. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?
- 5. An Important Group According to Forrester Research Inc.; 28 percent of visitors to a dealer’s Web site buy a vehicle within three months , meaning that online shoppers are as hot a prospect as a showroom visitor. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?
- 6. An Important Group “It really is important because we found out that 84 percent of people somewhere in the purchasing process have gone to the Internet for information,” said Eric Conn, assistant vice president of national advertising for American Honda Motor Co. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?
Editor's Notes
- #2: PRESENTER NOTES: This Slide REQUIRES a second click! Technology Assisted Selling is the merger of using Dealership Business Processes, DMS technology and web-based technology to maximize the net return on investment for the dealer. The TAS team is a group of “Top Gun” retail automotive process and technology catalysts that are skilled and experienced at using all the many forms of Information Technology available to dealers in ways designed to improve dealership operating results, customer satisfaction and employee retention. The TAS team has been cross-trained in multiple technology platforms and have hundreds of years in combined experience at guiding dealers towards real-world results.