Lead Generator 2017 - Social Media
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The document discusses the importance of social media for apartment communities, highlighting reasons residents engage with these platforms, such as receiving news and updates, and providing feedback. It also outlines a social media game plan that prioritizes community engagement through diverse content. Key takeaways emphasize understanding the audience, giving personality to the community, and leveraging visuals to enhance posts.
Lead Generator 2017 - Social Media
- 1. PARTTHREE
- 2. PREVIOUSSESSIONS Part Two Regional Preferences Part One Battle of the Sexes
- 3. THANKSTOOURSPONSOR! OFFICIAL APPSPONSOR 2017 USER EXPERIENCE AND CONFERENCE
- 5. REASONSTOUSESOCIALMEDIA For what reasons would/do you use an apartment community’s social networking page for (i.e., Facebook, Twitter, Instagram, etc.)? 1 News/updates about the apartment community from the community staff 34.3% 2 Schedule of community social events and activities 22.2% 3 Provide feedback on your experience as a resident 19.0% 4 Communicate with the community staff 15.2% 5 View or post "classifieds" 15.1% 6 Post comments/images of my experience in the community 14.5% 7 Communicate with residents 13.0%
- 7. SOCIALMEDIAENGAGEMENT Have you ever interacted with an apartment community or property management company on a social networking site like Facebook or Twitter? If yes: What was the nature of the interaction? 1 Compliment 32.6% 2 Enter a contest 30.7% 3 Question 23.7% 4 Complaint 18.5% 5 Recommend 17.8% 6 Respond to a blog post 12.6%
- 8. NOTAPRIORITY Impact on renewal decision
- 10. STRONGCORRELATION Social Media Perception of value
- 11. STRONGCORRELATION Social Media Perception of value
- 12. SOCIALMEDIAGAMEPLAN Reasons they WOULD Reasons they HAVE News/updates about the apartment community from the community staff 1 Compliment Schedule of community social events and activities 2 Enter a contest Provide feedback on your experience as a resident 3 Question Communicate with the community staff 4 Complaint
- 13. SOCIALMEDIAGAMEPLAN Engagement Touchpoints 1. News/updates 2. Contests/events 3. Feedback 4. Communication 5. Entertainment April = 20 Monday-Friday days 75/25 rule: • 15 posts that are informative, fun and entertaining • 5 posts that are promotional MON Community Updates TUES Turn on Lightbulbs WED Ask a Question THURS Weekend In Sight FRI Marketing/Promotions
- 14. COMMUNITYUPDATES Good morning 102 South! This week the landscapers are installing new flowers throughout the community, be sure to take a stroll and let us know what you think. We have a new team member starting on Wednesday. John is a Service Technician with over 11 years of experience – we’re excited to welcome him! Don’t forget to stop in and pick up your pool passes, summer will be here before you know it!
- 15. TURNONLIGHTBULBS Check out this great article we found on cleaning hacks – who knew dryer sheets were for more than just laundry! This one pot recipe is just what we need on a busy Tuesday…and who doesn’t love cheese? We asked our Lead Service Tech Mark for tips on cutting down your AC bill. Check out Mark’s words of wisdom. Only a true Star Wars fan can ace this quiz. Good luck and may the force be with you!
- 16. ASKAQUESTION What’s your favorite room in your home and why? If you could invite one celebrity over for dinner, who would it be? Any funny pet photos out there? What’s your favorite restaurant within 10 miles of here? Would you rather…?
- 17. WEEKENDINSIGHT Classic car show this weekend at City Square! New movie opening this weekend, the reviews are great! Bottomless mimosas at XYZ’s Saturday Brunch! Downtown Music Festival starts tomorrow – get your discount tickets here.
- 18. MARKETING/PROMOTION Residents in building 4 – how would you like to pick your neighbor and earn a bonus for doing so? Apt 423 is now available: awesome split 2 bedroom floorplan with a fireplace. Tell a friend! Move-in ready 1 bedroom, close to the pool - just in time for summer! Thanks to all for your feedback on our annual survey – we achieved an exceptional level score!
- 19. GIVETHESEATRY Re-launch your social media IM individual residents Live stream walking a vacant Live stream a team meeting Celebrate resident successes
- 20. KEYTAKEAWAYS 1. Write for the reader 2. Give your community a personality 3. Spark a positive emotion 4. Include photos whenever possible 5. Reading is hard – looking is easy
- 21. FINALTHOUGHTS
- 22. UPCOMINGSERIES Starting in April Lace Up For Leasing Part 1 – On Your Mark: The New Leasing Interview Part 2 – The Digital Sprinter: Leasing Sight Unseen Part 3 – High Rent Hurdles: Most Expensive? No Problem!