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Lean Canvas - a way to visualize and validate 
hypotheses 
peter.antman@crisp.se
Value come from validated hypotheses
In search of a canvas model 
Impact Mapping 
Validation Board 
Concept 
Busines Model Canvas 
Effektkarta 
BDD
HYPOTHESIS 
Inspired by Jeff Gothelfs book, Lean UX
HYPOTHESIS 
WE BELIEVE THAT 
Inspired by Jeff Gothelfs book, Lean UX
WE BELIEVE THAT FOR 
HYPOTHESIS 
Inspired by Jeff Gothelfs book, Lean UX
WE BELIEVE THAT FOR 
HYPOTHESIS 
WILL ACHIEVE 
Inspired by Jeff Gothelfs book, Lean UX
WE BELIEVE THAT FOR 
HYPOTHESIS 
Having access 
to all music 
Streaming 
music is the new 
thing 
Music loving 
peoples 
WILL ACHIEVE WE WILL KNOW WHEN WE SEE 
Love for the 
product 
Number of 
subscribers 
increase 
Inspired by Jeff Gothelfs book, Lean UX
WE BELIEVE THAT FOR 
HYPOTHESIS 
Creating this 
cool feature 
An hypotheses 
Targeted to 
these groups 
WILL ACHIEVE WE WILL KNOW WHEN WE SEE 
Will have an 
impact in their 
lives 
Some kind of 
numbers grow 
Inspired by Jeff Gothelfs book, Lean UX
WE BELIEVE THAT FOR 
HYPOTHESIS 
... 
... 
... 
WILL ACHIEVE WE WILL KNOW WHEN WE SEE 
... ...

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Lean Canvas - a hypotheses board

  • 1. Lean Canvas - a way to visualize and validate hypotheses peter.antman@crisp.se
  • 2. Value come from validated hypotheses
  • 3. In search of a canvas model Impact Mapping Validation Board Concept Busines Model Canvas Effektkarta BDD
  • 4. HYPOTHESIS Inspired by Jeff Gothelfs book, Lean UX
  • 5. HYPOTHESIS WE BELIEVE THAT Inspired by Jeff Gothelfs book, Lean UX
  • 6. WE BELIEVE THAT FOR HYPOTHESIS Inspired by Jeff Gothelfs book, Lean UX
  • 7. WE BELIEVE THAT FOR HYPOTHESIS WILL ACHIEVE Inspired by Jeff Gothelfs book, Lean UX
  • 8. WE BELIEVE THAT FOR HYPOTHESIS Having access to all music Streaming music is the new thing Music loving peoples WILL ACHIEVE WE WILL KNOW WHEN WE SEE Love for the product Number of subscribers increase Inspired by Jeff Gothelfs book, Lean UX
  • 9. WE BELIEVE THAT FOR HYPOTHESIS Creating this cool feature An hypotheses Targeted to these groups WILL ACHIEVE WE WILL KNOW WHEN WE SEE Will have an impact in their lives Some kind of numbers grow Inspired by Jeff Gothelfs book, Lean UX
  • 10. WE BELIEVE THAT FOR HYPOTHESIS ... ... ... WILL ACHIEVE WE WILL KNOW WHEN WE SEE ... ...