SlideShare a Scribd company logo
LEAN STARTUP
i primi passi quando hai un’idea
Treviso
7 dicembre
2015
Lean Startup
Startup
is an
EXPERIMENT
SNOWFLAKES!
The COST of building
products is
at an all-time
LOW.
# most new products still FAIL.
Lean Startup
# most of them fail because they waste
time, money and effort
building the WRONG product.
Lean Startup
Lean
Startup
Toyota Production System
Agile Software Development
Customer Development
Lean Startup
Lean Startup
# Lean Startup is a systematic process for iterating
from Plan A to a plan that works,
BEFORE RUNNING OUT OF RESOURCES.
PILLARS
tyson
“Everybody has a PLAN
until they get punched
in the mouth”
M. Tyson
#1 pivot
Lean Startup
Lean Startup
CHANGING DIRECTION
# You created something, but it could become
something else. Even BETTER.
No
WASTE!
# Waste is any human activity which absorbs resources
but creates NO VALUE.
waste of… WHAT?
Lean Startup
Lean Startup
#2 learning
# Maximizing learning about CUSTOMERS
per unit of time.
Speed
Learning Focus
Speed
Learning Focus
Premature
Optimization
Speed
Learning Focus
Running out
of resources
Speed
Learning Focus
Chasing your
tail
Speed
Learning Focus
#3 CUSTOMER DEVELOPMENT
# It is a parallel process of building a continuos
FEEDBACK LOOP with customers.
Start with a
NICHE
Lean Startup
# 80/20 RULE
80%
20%
New
Features
Lean Startup
TEST
# Build, MEASURE, learn.
# Three Stages of STARTUP
Problem/Solution
FIT
Problem/Solution
FIT
Interviews
Problem/Solution
FIT
Product/Market
FIT
Interviews
Problem/Solution
FIT
Product/Market
FIT
Interviews MVP
Problem/Solution
FIT
Product/Market
FIT
SCALE
Interviews MVP
Problem/Solution
FIT
Product/Market
FIT
Focus: VALIDATE LEARNING
Experiments: PIVOTS
Problem/Solution
FIT
Product/Market
FIT
SCALE
Focus: VALIDATE LEARNING
Experiments: PIVOTS
Focus: GROWTH
Experiments: OPTIMIZATIONS
# Where FUNDING fit into all this?
Problem/Solution
FIT
Product/Market
FIT
SCALE
$
Your Goal: LEARNING
Investor’s Goal: GROWTH
Problem/Solution
FIT
Product/Market
FIT
SCALE
$
Your Goal: LEARNING
Investor’s Goal: GROWTH
Your Goal: GROWTH
Investor’s Goal: GROWTH
# Selling to investor without any level of validation
is form of WASTE.
GET OUT
OF THE
BUILDING!
Resources
The Lean Startup by Eric Ries (Crown Business)
Running Lean by Ash Maurya (O’Reilly)
Books
Blogs
Eric Ries, “Startup Lessons Learned”
Steve Blank
LUNCH TIME!

More Related Content

PDF
Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer ...
PDF
UX: Balancing Functionality and Delight
PDF
5 Myths of Lean UX
PPTX
Eric Ries - The Lean Startup - Google Tech Talk
PDF
Fail Safe, Fail Smart, Succeed
PPTX
Unleash Your Inner Startup (Sweden, Dev Sum)
PDF
The Lean Startup
PDF
THE RADICAL CHANGES OF PERFORMANCE MANAGEMENT
Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer ...
UX: Balancing Functionality and Delight
5 Myths of Lean UX
Eric Ries - The Lean Startup - Google Tech Talk
Fail Safe, Fail Smart, Succeed
Unleash Your Inner Startup (Sweden, Dev Sum)
The Lean Startup
THE RADICAL CHANGES OF PERFORMANCE MANAGEMENT

What's hot (20)

PDF
Lean Startup
PPTX
Channel Your Inner Startup and Go For It!
PPTX
2009 09 08 The Lean Startup Gov 2.0 Summit Edition
KEY
Become Efficient or Die: The Story of BackType
PDF
Managing Teams
PDF
Experimental Product Development
PPTX
2010 02 19 the lean startup - webstock 2010
PPTX
1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf
PDF
Release Planning
PDF
Going lean - an introduction to lean startup
PDF
The Minimum Loveable Product
PPT
Lean Startup at IGN - presentation at SLLCONF 2011
PPTX
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
PDF
Startup Glossary - Exec I/O
PDF
The Lean Startup: Presentation
PPTX
2012 05 15 eric ries the lean startup pwc canada
PDF
Lean on Agile: Getting the Best of Both Worlds
PDF
Innovate Like A startup
PPTX
PDF
Getting to Product Market Fit
Lean Startup
Channel Your Inner Startup and Go For It!
2009 09 08 The Lean Startup Gov 2.0 Summit Edition
Become Efficient or Die: The Story of BackType
Managing Teams
Experimental Product Development
2010 02 19 the lean startup - webstock 2010
1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf
Release Planning
Going lean - an introduction to lean startup
The Minimum Loveable Product
Lean Startup at IGN - presentation at SLLCONF 2011
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
Startup Glossary - Exec I/O
The Lean Startup: Presentation
2012 05 15 eric ries the lean startup pwc canada
Lean on Agile: Getting the Best of Both Worlds
Innovate Like A startup
Getting to Product Market Fit
Ad

Similar to Lean Startup (20)

PDF
Lean startup and beyond nicolas sassoli
PPT
Top 10 Reasons to NOT be a Lean Startup
PPTX
PCATX15: Why companies still get lean wrong
PPTX
The Lean Startup Basics and Intro for Beginners
PDF
Intro to Lean Startup
PDF
Lean Startup Workshop - SxC Summit Bandung 2015
PDF
Why the lean start-up changes everything
PDF
Lean Startup – how it all started
PDF
(PROJEKTURA) lean startup
PPTX
The lean startup
PPTX
2010 05 03 Lean Startup Intensive At Web 2 0 Expo Welcome By Eric Ries
PDF
Launch + going lean (v. 2018 ita)
PDF
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
PPTX
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...
PDF
Lean Startup Machine 2010
PDF
Introduction to Lean Startup » Lean Startup Barcelona
PPT
Introduction to Lean Startup - Dec 2013
PDF
Going lean (v. 2018-2019 eng)
PDF
Lean Startup 101 - 2015
PPT
Lean Principles for Nonprofits: Because Your Annual Plan is a Fraud
Lean startup and beyond nicolas sassoli
Top 10 Reasons to NOT be a Lean Startup
PCATX15: Why companies still get lean wrong
The Lean Startup Basics and Intro for Beginners
Intro to Lean Startup
Lean Startup Workshop - SxC Summit Bandung 2015
Why the lean start-up changes everything
Lean Startup – how it all started
(PROJEKTURA) lean startup
The lean startup
2010 05 03 Lean Startup Intensive At Web 2 0 Expo Welcome By Eric Ries
Launch + going lean (v. 2018 ita)
Corporate Innovation : developing a lean & curious culture : Michel Duchateau...
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...
Lean Startup Machine 2010
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup - Dec 2013
Going lean (v. 2018-2019 eng)
Lean Startup 101 - 2015
Lean Principles for Nonprofits: Because Your Annual Plan is a Fraud
Ad

Recently uploaded (20)

PDF
MSPs in 10 Words - Created by US MSP Network
PPTX
Belch_12e_PPT_Ch18_Accessible_university.pptx
PPTX
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
DOCX
Business Management - unit 1 and 2
PDF
Traveri Digital Marketing Seminar 2025 by Corey and Jessica Perlman
PPTX
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
PPT
Data mining for business intelligence ch04 sharda
PDF
Business model innovation report 2022.pdf
PDF
Types of control:Qualitative vs Quantitative
PDF
A Brief Introduction About Julia Allison
PDF
Chapter 5_Foreign Exchange Market in .pdf
DOCX
unit 1 COST ACCOUNTING AND COST SHEET
PPT
340036916-American-Literature-Literary-Period-Overview.ppt
PDF
IFRS Notes in your pocket for study all the time
PPT
Chapter four Project-Preparation material
PPTX
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
PDF
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
PPTX
Lecture (1)-Introduction.pptx business communication
PPTX
Amazon (Business Studies) management studies
PDF
Power and position in leadershipDOC-20250808-WA0011..pdf
MSPs in 10 Words - Created by US MSP Network
Belch_12e_PPT_Ch18_Accessible_university.pptx
job Avenue by vinith.pptxvnbvnvnvbnvbnbmnbmbh
Business Management - unit 1 and 2
Traveri Digital Marketing Seminar 2025 by Corey and Jessica Perlman
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
Data mining for business intelligence ch04 sharda
Business model innovation report 2022.pdf
Types of control:Qualitative vs Quantitative
A Brief Introduction About Julia Allison
Chapter 5_Foreign Exchange Market in .pdf
unit 1 COST ACCOUNTING AND COST SHEET
340036916-American-Literature-Literary-Period-Overview.ppt
IFRS Notes in your pocket for study all the time
Chapter four Project-Preparation material
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
Lecture (1)-Introduction.pptx business communication
Amazon (Business Studies) management studies
Power and position in leadershipDOC-20250808-WA0011..pdf

Lean Startup