Lean UX vs Design Thinking (lang: ENG)
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The document compares Lean UX and Design Thinking methodologies, highlighting their approaches to design processes and user involvement. Lean UX emphasizes rapid testing and iteration to reduce time and cost, while Design Thinking focuses on understanding user needs and generating innovative solutions. Both methodologies prioritize user-centered design and innovation, yet differ in their project initiation, user research methods, and ideation processes.
Lean UX vs Design Thinking (lang: ENG)
- 2. Design Thinking vs Lean (UX) Startup
- 3. fail fast, learn fast, move fast introduction to Lean (UX) Startup
- 4. mock-ups graphic design cutting image files implementation Regular project consists of the steps - such as the production line at the factory.
- 5. mock-ups graphic design cutting image files implementation What are the disadvantages? 1. Lack of cooperation between each teams UX designer created a mock-up, graphic designer made layouts with its amendments, webmaster cuted images to HTML as the easiest way… The final solution is different from the original project. 2. Large amount of time and money We verify the functionality or service after closing of the whole process - the implementation phase is often the most expensive and time-consuming. The project is outdated and new solutions are available before we finish.
- 6. understanding the problem design survey knowledge implementation Lean UX is a completely different approach. We need to make small changes on mockups and testing on users immediately. Testing and mock-ups fixes should be repeated until the optimum product. After reaching the optimum project shall be forwarded to implement.
- 7. design survey knowledge creating MVP to test the hypothesis testing MVP with users we confirm the hypothesis What are the advantages of working in Lean? 1. Informed decisions The changes introduced are tested by users. This is not just a designer’s vision - he may be at wrong. 2. Reduced time and cost Lean UX is a testing on mockups and continuous improvement by iterations. We do not lose time to implement untested prototypes.. 3. High flexibility Prototypes are modified during the process - it allows you to make changes "on-line" without wasting time making them in the next steps.
- 8. the biggest waste is to create service or product that nobody needs introduction to Design Thinking
- 9. Why use Design Thinking? Design Thinking methodology is identifying needs to make the right solutions. In this interdisciplinary methodology we are working to implement innovative solutions. Design Thinking is used to generate new or optimize existing services in all dimensions.
- 10. Stages of work in Design Thinking 1. Empathize How do customers make a decision? 2. Define What customers care? 3. Ideate Generating ideas. What works best 4. Prototype How quickly give the product to customers 5. Testowanie. What we must change?
- 11. The benefits of working in Design Thinking? 1. Shorter design process and eliminate errors 2. Response to the real user needs 3. Solutions which create a positive experience 4. Eliminate the problem areas 5. Innovation
- 12. Lean UX vs Design Thinking the similarities
- 13. innovation both methods are focused on innovation in existing or completely new designs
- 14. user centered design user are in first place in both methodologies
- 15. testing mockups both methods prefer testing on prototypes to save time and money
- 16. fast iterations fast iterations in both methodologies design thinking fail early to succeed sooner lean UX fail fast
- 17. Lean UX vs Design Thinking the differences
- 18. Start of project • Lean Startup Business idea Possible modifications during the process • Design Thinking Challenge - the problem to be solved The idea appears as the next phase of the process
- 19. User Research • Lean Startup Without research - a project starts with a vision. • Design Thinking Qualitative research is the first phase of the process.
- 20. Synthesis • Lean Startup No step synthesis. • Design Thinking Building conclusions based on insights collected. Customer Journey Mapping, Persons, Empathy maps.
- 21. Ideation • Lean Startup No step ideation - rely on the original business idea. • Design Thinking The step of generating ideas and selecting optimal.
- 22. Iterations • Lean Startup Hypothesis testing - before make the prototype. • Design Thinking Iterations at the stage of prototyping.
- 23. Business Model • Lean Startup Using Business Model Canvas. BMC elements considered as hypotheses and tested before. • Design Thinking Partial use of BMC - Proposal values.
- 24. Quantitative methods • Lean Startup Testing using quantitative methods. A / B testing, landing page • Design Thinking Only qualitative methods - IDI, ethnography.
- 25. Lean UX vs Design Thinking how to connect both methodology
- 26. previous iterations (after ideation) quantitative methods in gathering feedback fuller use of BMC
- 27. identification of customer needs - qualitative methods in research include a stage of the synthesis inclusion ideation step
- 28. Lean UX vs Design Thinking practical connection
- 30. Thank you for your attention Ideacto.pl