Agile and Design: creating and implementing products (in Italy) is possible
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This document discusses agile product development and design processes for startups. It outlines a methodology using scrum, minimum viable products (MVPs), and frequent user testing. A design sprint process is proposed involving analysis, sketching, prototyping, and fixing iterations. Close collaboration between designers and developers is emphasized to iteratively design, develop, and test the MVP within budget and timeline constraints. The goal is to rapidly iterate the product to address user needs and collect strategic data to guide further development.
Agile and Design: creating and implementing products (in Italy) is possible
- 1. Agile and Design: creating and implementing products (in Italy) is possible by Manuel Spezzani and Ilaria Mauric ! Be!er So"ware Firenze, October 13, 2014
- 2. Ilaria Mauric Partner and Head of Design GNV&Partners @ilariamauric
- 3. it.linkedin.com/in/ilariamauric/ Manuel Spezzani Technical lead Iconsulting @manuelspezzani
- 5. by
- 6. Mabel
- 7. Morri
- 8. Can we make a product?
- 9. Can we make a saleable and sustainable product?
- 10. The product lifecycle represents the amount of revenue a product generates over time, from its inception to the point where it is discontinued development introduction growth maturity decline Source: h!p://smallbusiness.chron.com/difference-between-product-lifecycle-project-lifecycle-20432.html
- 11. The product lifecycle represents the amount of revenue a product generates over time, from its inception to the point where it is discontinued development introduction The project lifecycle measures the work that goes into a project from beginning to end growth maturity decline initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure Source: h!p://smallbusiness.chron.com/difference-between-product-lifecycle-project-lifecycle-20432.html
- 12. represents the amount of revenue a product generates over time, from its inception to the point where it is discontinued development introduction measures the work that goes into a project from beginning to end growth maturity decline initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure The product lifecycle The project lifecycle
- 14. Product. For a complex domain.
- 15. Company Internal : Team = Venture Capitalist : Startup
- 16. Commitment development introduction growth maturity decline initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure Shipping the first Minimum Viable Product (MVP)
- 17. growth maturity decline initiation planning execution closure initiation planning execution closure initiation planning execution closure Commitment Shipping the first Minimum Viable Product (MVP) If MVP will succeed, our VC (= the Company) will provide extra budget for phase 2 development introduction initiation planning execution closure initiation planning execution closure
- 18. Commitment Shipping the first Minimum Viable Product (MVP) • self-organized team • limited budget • deadline and clear goals
- 19. Some rough numbers Time min max First dev spike October - November 2013 month(s) - 1 Project timeframe November 2013 - October 2014 month(s) - 12 Total month(s) - 13 Team pre-tax Manager 1, no full-time = 1 month € 5.000 7.000 Developers 2 full-time x 10 month + 1 full-time x 3 months € 70.000 80.000 Communication 1 full-time x 4 months € 12.000 14.000 Total (range) € 87.000 101.000 Extras VAT excluded Development tools € 3.500 4.500 Dev consultancy € 5.000 7.000 Product UX Design € 15.000 18.000 Brand/Copy/Website € 6.000 8.000 Totals (range € 29.500 37.500 Total (range) € 117.500 138.500
- 20. Kick-off
- 21. Methodology Scrum • welcome changing requirements • deliver working soware frequently • business people and developers must work together daily • working soware is the primary measure of progress Source: h!p://agilemanifesto.org/principles.html
- 22. Dev toolbox ! … for sharing roadmap and project progress • Post-it (sprint planning) • Trello (roadmap) • YouTrack (issue tracker) • Automatic release notes email ! … for app releases • Jenkins / NuGet / MsBuild (continuous integration) • NUnit / Mocha / Selenium (automatic tests) • Wix / WebDeploy / custom code (packaging and auto-update) ! … for auditing and monitoring app status and crashes • log4net / NBug • GrayLog2 / Google Analytics
- 23. Dev principles ! 1. Product and Users 2.Automate everything 3.Users Feedback, even if they are not Customers
- 24. Design
- 26. designer dev
- 27. sbasksai gash jbasjvabs manvs bamsv amsvamsvam bvamsv amsvmasv basgakusga …
- 28. that being said, we have this timeframe and this budget. what can you do for us?
- 29. uhm…
- 30. As to methods there may be a million and then some, but principles are few. ! The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble. Ralph Waldo Emerson, american philosopher, author and essayst, 1803 - 1882
- 31. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure Design principles 1. Verify assumptions 2. Foster understanding, feedbacks and learning 3. Welcome changing requirements 4. MVP designed to collect strategic data to simplify decisions on further steps
- 32. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure Design sprint 1. Analysis and user interviews/tests 2. Sketch and user interviews/tests 3. Demo on Invision 4. Prototype and user interviews/tests 5. Fix and fine tuning
- 33. Commitment Shipping the first Minimum Viable Product (MVP) Design sprint 1. Analysis and user interviews/tests 2. Sketch and user interviews/tests 3. Demo on Invision 4. Prototype and user interviews/tests 5. Fix and fine tuning development initiation planning execution closure
- 34. assumptions product real world Fonte: h!ps://medium.com/the-year-of-the-looking-glass/junior-designers-vs-senior-designers-#e483d3b51e
- 35. assumptions product real world
- 36. Junior design process Source: h!ps://medium.com/the-year-of-the-looking-glass/junior-designers-vs-senior-designers-#e483d3b51e
- 37. Junior design process Assumptions designers developers managers users Source: h!ps://medium.com/the-year-of-the-looking-glass/junior-designers-vs-senior-designers-#e483d3b51e
- 38. uhm…
- 39. How many people to interview? Interaction Design course by Cooper, 2012
- 40. Lightweight research tips - Interaction Design course by Cooper, 2012
- 41. The Storygraph, , by Raffaele Boiano, 2013
- 42. Why you only need to test 5 users - Jakob Nielsen, Nielsen Norman Group, March 19, 2000
- 43. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure Design roadmap • 5 iterations of variable duration (2 / 4 weeks) • User tests along the whole process (constraint) • UX, UI and Visual Design • Frontend consultancy
- 44. Design toolbox … for communicating • Invision • Trello • Mail, Skype, Hangout • Live meetings for instant feedbacks • Calendar ! … for defining the project • Project canvas ! … for discovering and verifying • User tests with paper prototypes made during the sessions • Quicktime for audio recording • Silverback for video recording and screencasts … for interface and visual designing • Paper, pencil, rubber, scanner • Omnigraffle • Photoshop • Invision • Acrobat • Low / medium / high - fi prototypes ! … for guiding and describing choices • Journey Maps • (Lean) Personas and interviews recaps • “Feature thermometer” based on Personas
- 45. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure Design sprint 1. Analysis and user interviews/tests 2. Sketch and user interviews/tests 3. Demo on Invision 4. Prototype and user interviews/tests 5. Fix and fine tuning
- 46. prototype user real interviews and low-fi tests learning paper prototypes user tests learning invision prototype user tests learning MVP project canvas
- 48. Senior design process Source: h!ps://medium.com/the-year-of-the-looking-glass/junior-designers-vs-senior-designers-#e483d3b51e
- 49. users managers developers designers stakeholders etc. etc.
- 51. user card main insights from user interviews
- 52. ≠ user card personas card
- 53. journey map before journey map a#er
- 54. Design + Dev
- 55. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure During each iteration • bug checks highest priority (the product is already in use by internal colleagues) • at the end of each design sprint, internal meeting for sharing outcomes and take the pulse of the situation • very rapid fixes on the prototype close and during user interviews and tests
- 56. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure If the design deliverable is implementable • user stories, estimate, priority most complex / undefined first • contingent tech spike to discover complex / undefined user stories • implementation
- 57. Commitment Shipping the first Minimum Viable Product (MVP) development initiation planning execution closure If the design deliverable is not implementable • internal short discussion (+contingent extra tech spike) to identify complexities and issues as soon as possible • devs + designers small talk to identify low impact solutions
- 58. development introduction growth maturity decline initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure initiation planning execution closure Where we are at • 2 products (suite) • acquisition of the first Customers • first webinar; first smacks • we iterate • proposal of our suite to VC’s loyal Customers; more smacks • AdWords America and India e we are pushing ahead….
- 59. Wrap-up
- 60. don’t stop at “the tool is meant to do this”. ! during each iteration, it is mandatory to raise up our head and think: “given this timeframe and this budget, what is the most valuable activity i can do next?” and to act accordingly.
- 61. you don’t need to move to the silicon valley to work on a startup using agile dev methoDoLogies and lean design processes!
- 62. questions? Thank you! Be!er Soware • Firenze, October 13, 2014 @manuelspezzani,
- 63. @ilariamauric