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Janne Bjørsted Lead UX Designer
How UX survives
in Agile Development
Lead UX Designer
UX Camp 2017 – How UX survives in agile development
UX Camp 2017 – How UX survives in agile development
Established 1998
2000+ digital turn key solutions
E-commerce, Member
solutions, Apps, In-store
concepts, Chat bots and more
Strategy, Concept, Design,
UX, Integration, Usability lab,
Testing and Conversion
Barcelona, Berlin,
Boston, Copenhagen,
Kaunas, Vilnius
Agile
We value responding to change
over following a plan.
Jeff Gothelf
Superheroes & Villains in Design - https://vimeo.com/70030549
Build
Measure
Learn
Users
Relations
Design
Users
Have you ever been part of a project where you lost track of the users
(experiences and needs) when you dived into implementation?
Project A
Project A
UX designer
Product
Project A
UX designer
Product
Users
Project A
UX designer
Client
Product
Users
Project A
UX designer
Client Client’s client
Product
Users
Project A
UX designer
Client Client’s client
Product
Users
User experience is your business plan.
Aral Balkan
Superheroes & Villains in Design - https://vimeo.com/70030549
Project A
UX designer
Client Client’s client
Product
Users
Prototype
Structure Full experience / HTMLSketch
User test prototype
User test prototype
– observation with client and team
Project A
UX designer
Client
Product
Users
Team
Pitfalls
Many stakeholders
Only sharing WHAT not WHY with team
Letting framework determine UX
Being a UX ‘know it all’
Share your work in early stages
Involve your team in UX analysis
Say your opinion … again
See user test … together
Pitfalls TO DO’s
Many stakeholders
Only sharing WHAT not WHY with team
Letting framework determine UX
Being a UX ‘know it all’
Relations
Have you ever thought that your client (or your team) was building the
wrong experience, but you didn’t speak up or know how to convince them
otherwise?
UX Designer
– role in scrum ?
Agile process and scrum method
Scrum team
Product owner Product backlog Sprint backlog Sprint (2-4 weeks)
As a <type of user>,
I want <some goal>
so that <reason>.
Implementing
IntegrationTest
Installation
Agile process and scrum method
Scrum team
UX Designer Product backlog Sprint backlog Sprint (2-4 weeks)
As a <type of user>,
I want <some goal>
so that <reason>.
Implementing
IntegrationTest
Installation
Project B
Scrum
Master
Stakeholder
UX Designer
/ Product Owner
Team
Stakeholder
Stakeholder
Project B
Client
Human
Project B
HumanHuman
Structure for input
Client input
UX Camp 2017 – How UX survives in agile development
Accept chaos
a bit of
… for a little while
Product
Owner
Project B
Scrum
Master
Client
Product Owner
Team input
UX Camp 2017 – How UX survives in agile development
Backlog – prioritize
Backlog – prioritize with your client and team
Product
Owner
Scrum
Master
Client
Product
Owner
Accept chaos
a bit of
… for a little while
Client and team input
Formal + Informal
meetings
Marcin Treder
The ultimate goal of Agile UX is to
unify developers and designers in the Agile
process of product development
UXPIN – https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/
Marcin Treder
The ultimate goal of Agile UX is to
unify developers and designers [and clients] in
the Agile process of product development
UXPIN – https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/
Pitfalls
A lot of individual stakeholders
TOO many detail specifications
TOO structured
Being a UX ‘know it all’
One touch point with client
Keep updating team of client needs
Storytime and workshops
Ask the team to find best UX
Pitfalls TO DO’s
A lot of individual stakeholders
TOO many detail specifications
TOO structured
Being a UX ‘know it all’
Design
Have you ever been blindsided of either “new” design gimmicks or your
developer simply saying ‘No, can’t do’?
Project C
Frontend
Project C
Team
Product
Owner
Client
Stakeholder
Stakeholder
Design
Scrum
Master
We forgot that ...
Design
Development
LeadsInforms
UX … in sprints
UX … in progress
UX
Design
FramesRealize
Guide the client
Guide the client
as a team
Guide the client
as a team
in a human way
Design in sprints
Change your mind
Design
Measure
Learn
Full design upfront
Saying yes without a why
Not framing your project
Forgetting you are an UX expert
Being an UX ‘know it all’
Pitfalls
Full design upfront
Saying yes without a why
Not framing your project
Forgetting you are an expert
Being an UX ‘know it all’
Only design enough to start dev
Say no to client and team
Share all your (mis)steps
Guide in a human way
Patiently share why UX matter
Pitfalls TO DO’s
Being an agile
UX designer
Only sharing WHAT not WHY with team
TOO structured
Forgetting you are an expert
Being an UX ‘know it all’
Pitfalls
Only sharing WHAT not WHY with team
TOO structured
Forgetting you are an expert
Being an UX ‘know it all’
Explain your analysis
Accept chaos – and structure for input
Guide in a human way
Be an UX ambassador
Pitfalls TO DO’s
Only sharing WHAT not WHY with team
TOO structured
Forgetting you are an expert
Being an UX ‘know it all’
Explain your analysis
Accept chaos – and structure for input
Guide in a human way
Be an UX ambassador
Test – a lot
Ask WHY – a lot
Change your mind – a lot
Pitfalls TO DO’s
Thanks.
?

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UX Camp 2017 – How UX survives in agile development