Learn2 Lead Presentation
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The document discusses how consumers are changing and the rise of social media and online communication. It notes that borders no longer exist with communication and language is secondary. It then discusses different social media tools and platforms people use to share opinions and experiences. It highlights that baby boomers are now the largest growing group using social media. It asks how companies can utilize the future and build online relationships through blogging, social media, and engaging customers where they spend time online.
Learn2 Lead Presentation
- 4. The Pact
- 6. Video
- 9. Consumers are changing People
- 10. Customers are people first.
- 13. The networked world. 24.7
- 15. 3,000,000,000
- 16. 4,500,000,000
- 18. Borders no longer exist
- 20. “ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
- 21. Silence is not an option.
- 23. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
- 24. Blogs Social Networking Wikis Podcasts Vodcasts Online Video
- 27. The average age of a social media user is 32
- 34. Baby Boomers are the largest growing sector on the Internet 89% use Social Media to talk to Friends
- 35. Silence is not an option.
- 38. How do we utilize the future?
- 39. Customer Connection Readers Can Subscribe (blog) Helps establish relationships Ability to Share Cheap Communication Reach customers where they “live” on the Internet and on mobile devices
- 40. Steps To Building Online Relationships
- 46. Do you have a website?
- 47. Blogsite
- 48. Updated Frequently Community: Writer/Reader/Commenter Chronological Entries A Social Media Tool Tool to Establish Thought-Leadership
- 50. Writing good content is key Don’t think too hard. React. Authenticity Personality Your unique perspective Writing for the Audience Important Insight Touching Story Humor Far-Out Position Provocation/Attack Inside Look Connect with your target Audience Content! Content! Content!
- 51. Email to Contacts the news about the blog Add URL to all communication mediums Email Business Card Social Media Networks Traditional Marketing Press Release Talk it Up! Launch Your Blog
- 53. The Importance of Listening Party It Up Add Pictures Geographically Based Talk About What YOU do Be Authentic