Learning Design at Learning 3.0
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The document discusses eLearning design. It defines eLearning design as turning content into learning by organizing it, presenting it, and determining what to cover. It discusses gathering data through surveys, tools, workshops and interviews. Some common reasons for eLearning are to inform, improve knowledge/skills, or change attitudes/behaviors. Various eLearning design methods are covered like games, guided stories, mentored tasks and goal-based scenarios. The document emphasizes making the eLearning interactive, engaging the learner emotionally, using storytelling techniques, and focusing on the learner's perspective and tone in the writing.
Learning Design at Learning 3.0
- 1. eLearning Design: How Shall I Define You? Confidential © 2012 Kineo. All rights reserved.
- 2. Confidential © 2012 Kineo. All rights reserved. What is eLearning design? • Where do you spend your time? • What processes does your organization have in place? • What’s hard? Design is what we do to turn content into learning. How will you organize it? How will you present it? What are you going to cover?
- 4. What are you going to cover? Pareto Principle 80% of the effects come from 20% of the causes
- 5. To identify opportunities to contribute to business goals What are the desired business outcomes as a result of any training intervention in this area, e.g. increased revenue from a specific product line, increased retention rates at line manager level, reduced handling cost per customer inquiry? To identify opportunities to improve performance What are the most common mistakes and opportunities for improved performance people make in this area (including missed opportunities, misperceptions and errors)? To identify attributes of top performers What are the activities, tasks, behaviors that top performers exhibit to set them apart from others in this area? What should you ask?
- 7. Confidential © 2012 Kineo. All rights reserved. How will you organize it? How will you present it? What are you going to cover?
- 8. To inform or raise awareness To improve knowledge and skills To change attitude or behavior Three main reasons for a learning experience:
- 10. eMagazine: • Put the user in control • Use a mix of media • Think campaign vs event
- 11. Games: • Make it fun • Motivate them to stay • Go viral
- 12. 2 Set direction 3 Present information 4 Exemplify and practice 5 Assess and Summarize 6 Action and support 1 Get attention Knowledge & Skills Builder
- 13. What looked like an entertaining comic book was actually…a Knowledge & Skills Builder!
- 14. Guided Story: • The story leads us through the content • Makes it relevant and memorable • Allow for reflection & input
- 15. Mentored Task: • The course as coach • “Doing” is offline • Get colleagues & Managers involved
- 16. Goal-Based Scenarios: • Start with a goal or mission • Provide relevant information and support • Test your “model” to succeed • “Failure” creates the opportunity for learning and change
- 17. Confidential © 2012 Kineo. All rights reserved. How will you organize it? How will you present it? What are you going to cover?
- 18. Make it interactive It’s about this…. not this.
- 20. Confidential © 2012 Kineo. All rights reserved. 2 Set direction 3 Present information 4 Exemplify and practise 5 Assess and Summarise 6 Action and support 1 Get attention
- 21. Confidential © 2012 Kineo. All rights reserved.
- 26. Tell a Good Story
- 27. Put them in the story.
- 28. Hook them with a good story….
- 29. Make it human.
- 30. Final Thought…. if nothing else write for your audience. TONE matters Less of… “This e-learning module is designed to explain the principles and practical requirements of the 11 step process …” More of… “Need to get your head around our process? You’re in the right place.” Or… “Process – boring, right? Wrong. This one will help you, all 11 steps of it. See it to believe it.” Less of… “By now you have learned…” “You must do…” “This will take 90 minutes” More of… “Take 5 minutes to find out how to run effective meetings.” Less of… “Now that you have covered the basics of customer service, in the next section you will learn how to deal with customer issues.” More of… “You’re one step away from maximizing your skills, but there’s a problem – a customer one in fact. Click next to put your service skills to the test.”
- 32. Interact (really!!) Steve Lowenthal Steve.lowenthal@kineo.com www.kineo.com LinkedIn: Elearning Professionals
- 33. Confidential © 2012 Kineo. All rights reserved. Thank You www.kineo.com
- 34. Confidential © 2012 Kineo. All rights reserved. − Our focus is on client satisfaction − Most work is from referrals Q & A
Editor's Notes
- #3: Design is what we do to turn content into learning. Where do people spend their time?
- #8: Design is what we do to turn content into learning. Where do people spend their time?
- #18: Design is what we do to turn content into learning. Where do people spend their time?
- #20: Engage through Emotions: get them feeling.
- #21: What We Did A demo... Wish you were here...about the vacation policy – the surprise is that if you don’t go on holiday, it suggests you’re up to no good. They want you to take vacations so they engatge you upfront. This also shows you what can go wrong – what happens when you don’t follow the policy? Peer pressure – everyone’s doing – these success stories show how people who’ve mastered this learning are now benefiting from it. (Some clients have told us, “people are bored with that risk thing – we see it in all of the compliance courses…” The peer pressure approach can be a good alternative. Or perhaps the utopian ideal if we all learn this…e.g. BIW scenario “In the ideal workplace…”) Tell a story – show the risk (Michael Allen’s famous plane crash example, which has now entered into the annals of eLearning legend. Who’s heard of it? Who’s actually seen the presentation? Who’s actually seen that eLearning? Can I show this demo – or just screen capture? (I could mask the screen capture...) all my points made at the elearning guild still stand though - got good reactions when they put it in front of target audience as a potential approach. [5:29:25 PM] Stephen Walsh: and the HR dept were nervous about the approach etc.
- #22: Ask provocative questions – turn things around in a surprising way. Rattle expectations a bit… Learn from the marketing team – strong visuals and text to hook the learner emotionally. ink to application share... http://www.kineo.com/showcase/file.php/30/age/index.html As a first screen, it’s a very good attention grabber... Ask provocotavie questions.
- #23: http://www.kineo.com/showcase/file.php/140/disability_awareness/Language_and_etiquette/Course/asset/main.html
- #25: Make it cognitive! Reflection counts. Let the learner think about the purpose of the interaction. And remember that interaction happens IN THE BRAIN and not just on the screen. No clicking involved. file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/Scenarios%20ASTD%20TK11/HSBC%20Communication/main.html
- #26: Topic 3 in the menu.
- #28: Tell a story that connects to them emotionally – we remember stories better. Show the Warner Bros. opening sting.
- #30: Put a human face to something as dry as financial regulations. When we can connect with the people in the stories, we feel their pain and we can see why this content matters.
- #32: http://www.kineo.com/elearning-reports/free-guide-10-ways-to-yawn-proof-your-e-learning.html