Lec 01. Mobile games development
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The document summarizes the first lecture of a course on mobile game development and promotion. It introduces the lecturer, Olga Maksimenkova, and outlines the course plans and assessments. Students will work in groups on a semester-long project to plan, develop and promote a simple game. The lecture also discusses mobile gaming trends, the gaming industry, ideas for games, target audiences, genres, and other classification schemes for games.
![Contacts
• Maksimenkova Olga
• Senior Lecturer, School of Software Engineering
• A member of ACM, IGIP (International Society of Engineering Pedagogy)
• Personal page [https://www.hse.ru/en/staff/maksimenkova]
• E-mail [omaksimenkova@hse.ru]
• Address: 417, 3, Kochnovskiy proezd, Moscow, Russia
2016-2017
Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
2](https://image.slidesharecdn.com/lec-01-170530123308/85/Lec-01-Mobile-games-development-2-320.jpg)
![Gaming industry is a big World
• Society
• Gamasutra [http://www.gamasutra.com]
• Gamasutra tablet/smartphone branch
[http://www.gamasutra.com/topic/smartphone-tablet]
• Events
• Game Developers Conference [http://www.gdconf.com]
• Game Developers Conference Europe [http://www.gdceurope.com]
2016-2017
Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
11](https://image.slidesharecdn.com/lec-01-170530123308/85/Lec-01-Mobile-games-development-11-320.jpg)
![Targeted Audience
• Age
• Sex
• Time spent playing
• Type of device
• Mobile Platform
• What else???
• Munchkins, Powergamers, …
• A well example of audience study [http://www.igea.net/wp-
content/uploads/2015/07/Digital-Australia-2016-DA16-Final.pdf]
2016-2017
Mobile Games Development & Promotion,
Maksimenkova Olga, FCS, SSI
23](https://image.slidesharecdn.com/lec-01-170530123308/85/Lec-01-Mobile-games-development-23-320.jpg)
Lec 01. Mobile games development
- 1. Meeting Learning Infrastructure Introduction Lecture 01 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 1
- 2. Contacts • Maksimenkova Olga • Senior Lecturer, School of Software Engineering • A member of ACM, IGIP (International Society of Engineering Pedagogy) • Personal page [https://www.hse.ru/en/staff/maksimenkova] • E-mail [omaksimenkova@hse.ru] • Address: 417, 3, Kochnovskiy proezd, Moscow, Russia 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 2
- 3. Today • Meet OneNote Classes • Talking about the plans • Assessment introduction • Form working groups • Talking about Games 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 3
- 4. Course Supportive Software • Microsoft OneNote Classes • Get • Use your corporate e-mail address (*@edu.hse.ru) • Set Up • iOS version is available • Use • To communicate with a teacher • To collaborate on home project • To ask questions and to initiate discussions • … 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 4
- 5. Assessment • Group project (Home assignment) • Part 1 (deadline 04.10.2016) • Part 2 (deadline 22.11.2016) • Part 3 (deadline 20.12.2016) • In-class assignment • 01.11.2016 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 5
- 6. Plans 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 6 Lectures: 13.09, 27.09, 11.10, 25.10, 8.11
- 7. OneNote Classes • http://portal.office.com • Do you see something like this? • If not pay your attention to the right top corner • Notifications () • Or My Accaunt -> View account -> Subsriptions • Open GameDevAdnProm-2016 notebook 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 7
- 8. Group Project • Goal: to try planning, development, and promotion a simple game • Collaboration: work in small teams, 16 / 4 = 4 persons in each • Presentation: prepare and present the results of each step on seminars • Evaluation: discuss and formulate a check-list for each step, evaluate each other inside groups and between groups, so 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 8
- 9. Group Project ToDo • Idea, audience, type of a game, technology, etc. • Deadline: 04.10.2016 • Introducing a game ready to upload to a store • Deadline: 22.11.2016 • The results of promotion Statistics, Analytics • Deadline: 20.12.2016 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 9
- 10. Do you like gaming? 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 10
- 11. Gaming industry is a big World • Society • Gamasutra [http://www.gamasutra.com] • Gamasutra tablet/smartphone branch [http://www.gamasutra.com/topic/smartphone-tablet] • Events • Game Developers Conference [http://www.gdconf.com] • Game Developers Conference Europe [http://www.gdceurope.com] 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 11
- 12. Mobile Gaming Trends • Smartphone • Tablet • Virtual and Augmented Reality (VR & AR) 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 12
- 13. What is a game for us? 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 13 GameAn idea A niche An audience Competitors Design Developer tools Stores Analytics tools
- 14. Statistics 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 14 Mobile Gaming by the numbers (http://www.gamedesigning.org/graphics/mobile-gaming-stats/)
- 15. Trends 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 15 https://newzoo.com/insights/articles/global-games-market-reaches-99-6-billion-2016-mobile-generating-37/
- 16. Idea first? 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 16 • Idea may be • good or bad • a dream • well-timed • innovative • well-planed What do you think about this idea?
- 17. Idea vs. Reality Chrysler Crossfire Concept Car, 2001 Chrysler Crossfire Serial Model, 2004 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 17 Remember: Your idea is going to act in real world
- 18. What’s next? • A niche • An audience • Competitors • Promotion!!! 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 18 Your successful game MUST be recognizable
- 19. Details are first 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 19
- 20. A player or a gamer? 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 20
- 21. • Classic Game Model • A game is 1. a rule-based formal system; 2. with variable and quantifiable outcomes; 3. where different outcomes are assigned different values; 4. where the player exerts effort in order to influence the outcome; 5. the player feels emotionally attached to the outcome; 6. and the consequences of the activity are optional and negotiable. • Jesper Juul, Half-Real. Video Games between Real Rules and Fictional. MIT Press. Cambridge, Massachusets • http://www.bigfishgames.com/blog/2015-global-video-game-stats-whos- playing-what-and-why/ • http://www.bigfishgames.com/blog/2014-global-gaming-stats-whos-playing- what-and-why/ But the man is more significant 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 21 Man is the measure of all things © Protagoras
- 22. Games systematization and classification schemes • Characteristics – many points of view! • Basic classification criteria • Budget • Audience • Genres attribution • Number of player • Players interaction • Input/output devices support • Platform support 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 22
- 23. Targeted Audience • Age • Sex • Time spent playing • Type of device • Mobile Platform • What else??? • Munchkins, Powergamers, … • A well example of audience study [http://www.igea.net/wp- content/uploads/2015/07/Digital-Australia-2016-DA16-Final.pdf] 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 23
- 24. Main genres and mixes • Action (First-person shooter (FPS), Platform games (platformers), Fighting,…) • Strategy (Real-time strategy (RTS), Turn-based strategy (TBS), Turn- based tactics (TBT), Real-time tactics (RTT), Massively multiplayer online real-time strategy games (MMORTS), Tower defense…) • Simulation (Life simulation, Vehicle simulation,…) • Sports (Racing, Sport games,…) • Adventure • Role-playing (RPG) 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 24
- 25. Number of players • Single-player • Multi-player • Massive multi-player 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 25
- 26. Players interaction type and technology • Types • Asymmetrical cooperation • Cooperation • Antagonism • Mixed • Socialization (in-game, out-game) Modern trend • Technologies • Shared/Split screen • Session-based • LAN • Play-by-email • Online (latency problems!) • MUD (Multi User Dungeon) • Massive online • Super problem – Cheating! 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 26
- 27. Input/Output • In mobile world • Touch screen • Buttons? • Movement sensor • Geolocation 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 27
- 28. Classification by platform (mobile OS) 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 28
- 29. Games ratings and rankings • The ESRB Rating System • (http://www.esrb.org/ratings) • PEGI – Pan European Game Information • (http://www.pegi.info/en/index/id/33) • CBS Interactive Inc. • metacritic (http://www.metacritic.com) • Single “Metascore”! • Game Rankings (http://www.gamerankings.com) 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 29
- 30. Think about • Design (http://www.gamedesigning.org/career/mobile-game-design- checklist/) • Development (http://www.develop-online.net/tools-and-tech/15- essential-mobile-game-development-tools/0184480) • Promotion (http://buildfire.com/free-app-promotion/) 2016-2017 Mobile Games Development & Promotion, Maksimenkova Olga, FCS, SSI 30