Lecture 1
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The document discusses the emergence and impact of digital disruption on traditional business models, highlighting the rapid evolution from static media to dynamic platforms. It outlines the technology hype cycle, illustrating how advancements like 3D printing have the potential to transform industries while also presenting challenges in meeting expectations. Additionally, it emphasizes the importance of data in understanding consumer behavior and the shift towards interactive and personalized media.
Lecture 1
- 1. DISRUPTION: AN INTRODUCTION DISRUPTION TO THE DIGITAL WORLD
- 2. 1. DISRUPTION: AN INTRODUCTION TO THE DIGITAL WORLD An overview of the emergence of digital. The movement form static and fixed extensions of existing practices to the appearance of and shift to platforms. Ask yourself this question, what is the difference between CNN.com and Huffingtonpost.com? How come everyone is now a photographer? How do businesses make money? What has this done to traditional businesses? The latest tech on the hype cycle is 3D printing, it has the potential to completely disrupt and change the manufacturing sector. How are people exploiting this tech and how is it affecting business?
- 3. Its fair to say that there's been an explosion of channels.
- 5. It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, the Internet just four. http://www.un.org/cyberschoolbus/briefing/technology/tech.pdf
- 6. BBC Interactive TV. Early pilots. - YouTube Endemol Worldwide Brands - Welcome to Endemol Worldwide Brands THE QUBE INITIATIVE 1978 - YouTube The Lizzie Bennet Diaries | An online adaptation of Jane Austen's Pride and Prejudice QUBE - TALENT SEARCH - LARRY ODEBRECHT - YouTube Hazel Grian X Media Storyteller Interactive TV Ads on iPhone - YouTube thehiddenpark.com The Million Pound Drop Lance Weiler :: Writer, Director & Experience Designer for Film, TV, and Games. ABBY Evelyn Interactive www.columbia.edu/cu/business/courses/download/B9201- The Wilderness Downtown XX/carey/history_of_interactive_tv.pdf LULU - 1ST INTERACTIVE TV DRAMA (2) - YouTube YouTube Creators & Partners KateModernLG15's Channel - YouTube The Collapse of Print Advertising in 1 Graph - Derek Thompson - Business - The Battlefront III | Home | battlefront.co.uk Atlantic i-docs | interrogating the field of interactive documentary 4 Principles For Creating Change, And 4 Barriers That Make It Harder | Co.Exist: World KateModern - Wikipedia, the free encyclopedia changing ideas and innovation lonelygirl15 - Wikipedia, the free encyclopedia The Flight From Conversation - NYTimes.com lonelygirl15's Channel - YouTube Digital Art - Interactive realtime Video Installation - YouTube Star Trek Phase 2 | The Original Five Year Mission Continues NABC Value Creation Star Wars Uncut Marketing is the next big money sector in technology — Tech News and Analysis lifeinaday's Channel - YouTube List of open innovation and crowdsourcing projects at banks and financial services |
- 7. WHAT ARE THE FEATURES OF THIS NEW WORLD? • Real-time • Distributed People • The Cloud • Social platforms • Sharing/recommend • Crowds • Websites • YouTube • DATA • Micro sites • Rich media • Email • Interactive Ads • Filters • Streaming video • SMS • Co-creation • Banners etc. • Mash Up’s • Forums • iFrames • Aggregation • Closed systems (twtv) • Traditional media • LBS digital “stretch” • Red Button • Deep personalisation • iPlayer • Applications • Sky+ • Integrated cloud based ecrm • User channels on online services
- 8. HYPE CYCLE A technology reaches the "plateau of In the next phase, a frenzy of publicity typically productivity" as the benefits of it generates over-enthusiasm and unrealistic expectations. become widely demonstrated and There may be some successful applications of a accepted. The technology becomes technology, but there are typically more failures. increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market. Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology. Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become The first phase of a hype cycle is the unfashionable. Consequently, the press "technology trigger" or breakthrough, product usually abandons the topic and the launch or other event that generates significant technology. press and interest.
- 10. DATA & BEHAVIOUR 1. Government using nudge behaviour to reduce fraud 2. Using big data to predict someone’s health 3. How work will change
- 11. DATA & PEOPLE Daily Usage Reads Weekly Comments/ Usage Tags Monthly Edits/ Usage Organises Rare Advocate/ usage Partner Businesses need to gather data and use it by connecting the dots to understand what type of interactive customer they are dealing with The social graph describes the relationships between individuals Foru online, as opposed to the concept of ms Foru a social network, which describes ms relationships in the real world. the challenge is how to map this and meaningfully use it.