Media 2.0

Media 2.0: The new way Zoran Ricliev Digital Media Consultant http://twitter.com/xorran http://www.linkedin.com/in/ricliev [email_address]

Communication Communication can be done between minimum two subjects (individuals) Individuals exchange understandable messages through a Channel

The Channel and Media are different. The Media is active entity Communication

Some of the first Mass Media are Indian Cloud Signals Communication evolution

The first “Newspaper” is a carved stone block put in front of the Roman Senate This is an early form of delayed, non-direct communication from the Authority to the Public Acta Diurna first appeared in 131 b.c., but was first made public in 59 b.c. Communication evolution

In the next two millennia the media evolved slowly, including the Guttenberg invention of the printing press in the 15 Century, considering that printing replaced rewriting massively two centuries later Communication evolution

In 20 th century Mass Media emerged – expansion of newspapers, appearance of Radio (end of 19 th century) and the TV (20s of 20 th century) Communication

Communication At the end of 20 th century, a fast communication change began fueled by the appearance and fast development of the Internet The network appeared in the 60s, but become massively used in nineties, by 2009 reached quarter of world population In the last two decades there were more changes than in the entire history before

Communication model change The digital interconnectivity passed the information model of Mass Media: from one-to-many become available the model: many-to-many

Communication change Change of audience habits I media, phenomenon New platforms with new rules Media now more choose than produce news The web is in stagnation, Social Media rise, Mainstream media fall

Social media Absence of center, only agreed Rules of communication Algorithm Aggregation Social Media has overtaken pornography as the #1 activity on the web The Cult of The Amateur Uncontrollable effects Gadget optimized - Availability

Facebook As of June 2011 Facebook has 750 Million users. If Facebook were a country it would be the world's 3rd largest

Twitter Rapid growth - From 400,000 tweets posted per quarter in 2007 to about 65 million tweets posted each day in June 2010, equaling about 750 tweets sent each second Twitter Revolutions 2010 - The New Twitter with photo and video

YouTube The video-sharing site was created in 2005 By 2011 it become second largest search engine in the world 30 percent of videos account 99 percent of views on the site Forbidden in some countries Copyright and comments troubles

LinkedIn Biggest professional networking site 120 million registered users in more than 200 countries One of fastest growing networks - In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier

A Video break Social Media Revolution

New platforms Tablets Smartphones Connected TV

Information on Digital platforms Positive: Fast information that reaches audience wherever and whenever Multimedia Fast correction and updates Multi device synchronization Portable Negative: Often to simplified Non ergonomical Superficial approach Not available for all Technological block in certain age groups Information overload Often false information Lack of professional standards Connection dependent

Dangers of digital information Professional standards fall since there is generational and technological gap in media teams Misuse and abuse of information Fall in trust Violation of privacy Violation of copyright

Journalism at change Mainstream media struggle with old habits Current main role of Mainstream Media is filtering, verification and analysis more than informing and entertaining

Journalism at change Skills required : Connected 24/7 Multitasking Flexible hours Speed Multimedia use Data mining Short, clear and visual Hyperlinking Courtesy of http://digitaljournalism.org/blog

Journalism at change Identity crisis Technology gap Generation gap

Turbulent trends The open philosophy of internet, weakens ability of media houses to monetize their naturally expensive content, online

Web 2.0 pressure: Web Native Web native news media naturally accept the constant change Extensive use of multimedia Extensive presence of User Generated Content

Web 2.0 pressure: TV TV as powerful visual media is not threatened in its basic existence Interactive IPTV is fast developing, even on mobile platforms

Web 2.0 pressure: Radio Radio is in similar position like TV Content can be read Additional channels Podcasting

Web 2.0 pressure: Newspapers Newspapers have to change They have to become more visual (using the big canvas) more analytical, digested, and opinion oriented Synergy with web due to content diversification

Web 2.0 pressure: Newspapers Video did not exactly kill the radio star, so web 2.0 probably won’t kill newspapers, if they accept the change

Media merging Online news has proved that has many advantages over traditional media, except the biggest drawback, to monetize its content to sustainable level

Media merging Integrated multimedia newsrooms are developed as a place where all the news come first

Media merging Delivering the same initial content, through different channels, and in different form is most appreciated model. But there are some other barriers to do this

Mainstream vs. Social Media Merging of social networks, blog society and mainstream media is ongoing Social Media and citizen journalism influence the big media companies Citizen journalism and USG content Localization of content Developing own Social Media platforms

Mainstream vs. Social Media If MSM fail to adapt to the new conditions, their name loses its base, since social media are mainstream for certain communities, or age groups

Mainstream vs. Social Media Media is doing the news the “mind” way, and the bloggers and web activists are doing it the “heart” way

Mainstream vs. Social Media A good blogger or web activist, should adopt standards from the professional journalists

Mainstream vs. Social Media Professional journalists should take their fancy suits off and get more into the masses, physically and digitally

Future journalism Connected Digital tools Data mining and digital research Multimedia approach Open and engaging to the public Customized approach Hyper local and niche audience oriented

Education at change Encyclopedia in a students pocket Availability of information Besides giving knowledge educators point out ways to seek knowledge on the web

Education at change Educators in life-long-learning process Technology gap Generation gap Courtesy of http://borderzine.com

Thank you! Zoran Ricliev Digital Media Consultant http://www.linkedin.com/in/ricliev [email_address]

Media 2.0

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