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An introduction to
Social research
Presented by:
Prof. Akhlas Ahmed
NILAT (56th
PGD Program)
Nov. 15th
, 2017
Lecture # 01
Please introduce yourself first!
A birds eye view about topic!
Do you know what research is?
Research in common is the
quest or search for knowledge.
Let's try to understand about
the concept of research!
‘Research’ is a very dynamic word…
It’s answer varying from one person to other, from layman to scientist
and even from one field to other.
Do you agree?
Examples:
Baying electronic item on very low price!
Getting best deal for food entertainment!
Find out cheaper travelling packages for holidays!
A business analysis continuously looking at the
share market to investment for maximum profit!
An undergraduate student collecting information
for his assignment!
Graduate or postgraduate student simply
collecting and compiling data for their project
assigned by the professor!
Do you think all these examples are considered
as research? If yes/ no (tell How?)
It’s about collecting data!
It’s about collecting
information!
It’s about learning new things!
It’s about finding new things!
It’s about broadening your own
horizon!
As well it’s about advancing
your knowledge!
How to broaden your horizon?
In order to broaden your horizon
combining thoughts about data
and new knowledge
It start with great idea!
Select and formulate questions
to be studied…
Data must be collected,
summarized and organized
Data must be relate with
the research questions
Conclusion should then be
drawn and thought limitation of
the study
Suggestion should be made for
further research
Honesty and accuracy of your data
To know the difference between
theory and fact!
What do you know about
scientific knowledge?
 Knowledge should be of
scientific in nature.
 It should explain certain
phenomena and behavior
using scientific method
Research is divided into two
broad types
1.Inductive or theory building
2.Deductive or theory testing
A theory is a supposition or
generalized thinking of ideas or
intended to answer
A fact is something known or
proven choose by the society
The definition of research is to
digging out information using
scientific method through
different reliable sources.
According to oxford dictionary
‘ The definition of research is
the systematic investigation into
and study of materials and
sources in order to establish
facts and reach new conclusion.
Research is a learning and
sharing knowledge
Q/A Session

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Lecture # 1 nilat (nov 15th 2017)

Editor's Notes

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  • #34: Organizational culture is a system of meaning that members share and that distinguishes the organization from others. The dominant culture expresses the core values shared by a majority of the organization’s members. However, subcultures exist in any organization. Developing along departmental or geographical lines to reflect common problems, situations, or experiences faced by members, subcultures include core values of the dominant culture plus additional values unique to members of the department. If organizations had no dominant culture and were composed, instead, of numerous subcultures, the value of organizational culture as an independent variable would be significantly lessened because there would be no uniform interpretation of what represented appropriate and inappropriate behavior. It is the “shared meaning” aspect of culture that makes it such a potent device for guiding and shaping behavior.