Lecture # 5 nilat (jan 2nd 2018)
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The document discusses different types of research methodologies, including qualitative, quantitative, and mixed methodologies. It provides details on qualitative and quantitative research. Qualitative research involves descriptive, subjective data and is exploratory in nature, while quantitative research aims to test hypotheses and examine relationships between variables through statistical analysis and measurement. Both methodologies are used in various fields like social sciences, natural sciences, and business. The document also outlines specific qualitative and quantitative research methods and approaches.
Lecture # 5 nilat (jan 2nd 2018)
- 1. RESEARCH METHODOLOGY Presented by: Prof. Akhlas Ahmed NILAT
- 2. Types of Research Methodology: There are three types of research methodologies. 1.Qualitative Research Methodology 2.Quantitative Research Methodology 3.Mixed Research Methodology
- 3. RESEARCH METHODOLOGY: Qualitative: Qualitative information records qualities that are descriptive, subjective or difficult to measure. Social sciences Natural sciences Market research Business/ service demonstrations Qualitative Research is primarily exploratory research that is used to gain understanding of underlying reasons like opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
- 4. RM Qualitative: Qualitative information records qualities that are descriptive, subjective or difficult to measure. Social sciences Natural sciences Market research Business/ service demonstrations Qualitative Research is primarily exploratory research that is used to gain understanding of underlying reasons like opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
- 5. Quantitative Research Methodology: The objective of quantitative research is to verify hypothesis, examine the cause-and-effect of relationships between two variables and develop/ employ mathematical model pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. It is used to describe relationship between numbers/ events. It is used to test relationship between numbers/ events. It is used in psychology, economics, sociology, geography, demography, marketing, community health, health & human development, gender and political science, and less frequently in anthropology and history. Research in mathematical sciences such as physics is also 'quantitative‘.
- 6. RESEARCH METHODOLOGY: QUANTITATIVE: Quantitative data is any data that is in numerical form such as statistics, percentages, etc. The researcher analyzes the data with the help of statistics. In this research methodology numbers, numeric and statistics are used. Here numeric data is called quantitative data. When used statistical data for evaluation called quantitative analysis. In this methodology, the quantifiable measurement process is used to obtain quantifiable information in numeric. It is used to get reliable statistical results. It also used to produce hard facts. It is mostly formal in nature, posses systematic process and used objective based research methodology. Mostly used representative samples from target population. Asking people for their opinions in a structured way. To survey people in fairly large numbers Obtaining quantifiable information The data/ information/ result presented in numerical forms. It can analyzed through the use of statistics.
- 7. Types of quantitative research methods/ approaches: There are four main types of quantitative research designs: 1.Descriptive research method 2.Correlational research method 3.Quasi-experimental research method 4.Evaluation research method or survey research method. Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.
- 8. Types of qualitative research methods/ approaches: There are four main types of qualitative research designs: 1.Focus Group Study 2.Case study 3.Interview techniques 4.Observation techniques
- 9. Q/A Session
- 10. Q/A Session
Editor's Notes
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- #10: Organizational culture is a system of meaning that members share and that distinguishes the organization from others. The dominant culture expresses the core values shared by a majority of the organization’s members. However, subcultures exist in any organization. Developing along departmental or geographical lines to reflect common problems, situations, or experiences faced by members, subcultures include core values of the dominant culture plus additional values unique to members of the department. If organizations had no dominant culture and were composed, instead, of numerous subcultures, the value of organizational culture as an independent variable would be significantly lessened because there would be no uniform interpretation of what represented appropriate and inappropriate behavior. It is the “shared meaning” aspect of culture that makes it such a potent device for guiding and shaping behavior.