This document discusses the rise of managed care in the US healthcare system. It outlines several problems with relying solely on economic and implicit rationing to control costs, including that economic rationing did not work and implicit rationing was not enough to control skyrocketing costs. It also examines why the free market model fails for healthcare, noting issues around information problems for patients, product uncertainty, and physician incentives. The document then introduces explicit rationing/managed care approaches that involve controls on both costs through Diagnosis Related Groups (DRGs) and controls on treatments provided through managed care organizations.