LECTURE 3 - the internet services, its meaning and functions.
- 1. THE INTERNET SERVICES THE INTERNET • The Internet or “net” is the largest computer network in the world that connects billion of computer users. • The word internet comes from a combination between “interconnection” and “network”. • The Internet, truly, is a powerful tool • You can promote business, gain new friends and stay in touch with the old ones Internet Services E-commerce ⚬ a form of trade that allows customers to browse and purchase products online. • E-banking ⚬ allows users to have control over their accounts (view balances and transactions), transactions from one account to another, credit payment, shopping vouchers for mobile phones, Internet Services E-government ⚬ the use of information technology to provide better public access to government information, providing citizens with their human right to information. • E-commerce ⚬ a form of trade that allows customers to browse and purchase products online.
- 2. • The Internet is a worldwide organization of computer networks. • We use the internet regularly in our daily life. • It creates a worldwide highway of information • All the fields of daily human life have been touched by the internet. • The internet system has made the world compact USES OF THE INTERNET IN OUR DAILY LIVES WHAT IS E-Learning? • E-learningconsists of all forms of learning and/or knowledge transfer that are based on electronic technologies. • This term will mostly describe learning and/or dissemination of knowledge without direct teacher-student contact while using ICT technology. SOME Advantages of E-Learning • adaptive time, place and pace of learning • access and availability of education • unlimited repetition of lectures • reduced cost of education • multimedia environment (video, audio, text) Some of the benefits for teachers art educational institutions: • reduced costs of conducting teaching • the much larger education user base • once created, -education allows educational staff to invest a much shorter time commitment to implement • the respective education Teleworking
- 3. TELEWORKING Teleworking • the action or practice of working from home, making use of the internet, email, and the telephone: Teleworking • Some of the factors that determine teleworking are: • ⚬ Quality of IT infrastructure, good computer literacy, type of work that can be done from any place with a computer equipped with necessary programs, employees with a professional attitude towards work, organization of work adapted to this operation mode. advantage of teleworking • reduced utility costs and employee's transportation reimbursement • reduce time traveling to and from work • adapting working conditions to personal habits-flexibility possibility of working in the convenience of a person's home • lower stress level, provided there's a good organization and coordination, i.e., the flow of information between employees is unconstrained
- 4. Disadvantage of Teleworking •physical isolation - lack of direct social contact with colleagues • not suitable for everyone - requires a certain dose of self-control and motivation • less opportunity for advancement due to a lack of traditional vertical hierarchy in the company • less emphasis on teamwork in the traditional sense. WHAT IS EMAIL • E-mail is the • Using attachments, users can exchange files like images, multimedia, documents, etc. • E-mail addresses consist of a username, @ sign ("at"), and a domain name, e.g., vksison@gmai.com, where "vksison" is the username and "gmail.com" is the domain name. • The Internet is a worldwide organization of computer networks. • We use the internet regularly in our daily life. • It creates a worldwide highway of information • All the fields of daily human life have been touched by the internet. • The internet system has made the world compact USES OF THE INTERNET IN OUR DAILY LIVES WHY IS E-MAIL IMPORTANT? • Email is important because it creates fast and reliable form of communication that is free and easily accessible. • It is not characterized by the inconveniences associated with traditional communication media, such as telephone or postalmail.
- 5. WHY IS E-MAIL IMPORTANT? • Speed ⚬ Communicating by email is almost instantaneous, enhancing communications by allowing for quick dissemination of information and fast response to customer inquiries. ⚬ It may also allow for a quicker problem- solving and more streamlined business processes. • Geographic Barrier Reduction ⚬ Email reduces geographic and time zone barriers for businesses. ⚬ Employees or contractors from around the world can communicate, regardless of their location. ⚬ Likewise, customers can send sales questions and support requests by email based on their own time zone schedules. WHY IS E-MAIL IMPORTANT? WHY IS E-MAIL IMPORTANT? • Targeted Marketing ⚬ Email lets businesses market to targeted audiences. ⚬ Customers can opt-in to receive email communications about products they own, sales, or new items. ⚬ Customers who receive targeted emails based on their preferences are likely to be more receptive. Email marketing can also target customers based on their status with a business. • Efficiency ⚬ Email can help increase productivity ⚬ Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed. ⚬ Most email software provides customization features you can tailor to the type of work performed, the volume of daily email messages, and the needs of the worker. ⚬ Effective email use can reduce reliance on faceto-face consultations and meetings. based on their status with a business. WHY IS E-MAIL IMPORTANT?
- 6. WHY IS E-MAIL IMPORTANT? • LowerCosts ⚬ Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies, and employee resources. ⚬ Businesses can also decrease customer service support costs by focusing on email customer support options rather than phone-based services. INSTANT MESSAGING • IM(Instant Messaging) service is use for instant message exchange and real-time communication. • Besides textual communication and video conferencing, they allow file transfer as well. • Some of the popular IM services are Windows Live, Messenger, Skype, and GoogleTalk. Advantages and Disadvantages of Instant Messaging to Business • Cost Savings ⚬ Instant messaging allows real-time communication between two people in any part of the world without paying the international or domestic long distance charges associated with using the phone. ⚬ If you are communicating with a business associate at his desk, he would have to stop what he is doing to answer your phone call. Advantages and Disadvantages of Instant Messaging to Business • Viruses ⚬ An instant message connection allows the sender a way ofsending you files during your conversation. ⚬ While this can be convenient when speaking to your business associates, it can be dangerous to come across a hacker or Internet criminal. ⚬ The port left open on your desktop by an activated instant message program invites the delivery of viruses and spyware that can damage your computer and your entire network.
- 7. Advantages and Disadvantages of Instant Messaging to Business • Sensitive Information ⚬ When you send instant messages to a colleague, you do not know if someone is looking over her shoulder or reading the messages along with her. ⚬ Instant message programs can also be hacked by criminals, and your messages can be intercepted without you knowing it. ⚬ If you are having a conversation with someone you believe is a business associate on instant message. VoiP • VoIP (Voice over Internet Protocol) is a term for technology that enables digitalization and transfer of sound (and multimedia sessions) over the Internet. • Therefore, it enables sound communication, much like the telephone call. In short, VoIP protocol enables audio/video communication between users. • Proceed with the benefits of VoIP forbusiness. Benefits of VoIP in businesses • Saving Money • Portability • Flexibility • Multi-Functional Really Simple Syndicatioon • RSS is a type of web feed whick allows users to access updates to online content in a standardized, computer-readable format. • RSS is a technology used by millions of web users around the world to keep track of their favorite websites.
- 8. How It Works • Not every site publishes an RSS feed, but many do. To set up your RSS feed: • Get started with an RSS feed by downloading an RSS reader (also called an aggregator). • Several free and commercial readers, extensions, and apps are available online. • Download one of these to your computer or mobile device. • Go to your favorite websites and look for the RSS link. If you don'tsee it, type the name of the website plus "RSS" in a search engine. • Copy the URL to the RSS feed for the site. • Paste the RSS URL into the RSS reader/aggregator you downloaded. Benefits of Using RSS • RSS streamlines communication between publishers and readers • Individuals opt-in to content of interest, totally controlling the flow of information that theyreceive. • RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. • Publishers using RSS as a communication vehicle can create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospectivecustomers. What kind of information can be delivered in RSS FEED? • Blogs Feed • Article Feed • Forum Feed • Schedule Feed • Discounts/ Special Feeds • Ego/ News Monitoring Blogging • A Brief History of Blogging ⚬ Initially, blogging involved a personal web blog, in which a person would journal about their day. From "weblog" came the term "blog." ⚬ Like most innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
- 9. Blog Vs. Website • Website ⚬ Content is static. ⚬ Formal/professional. ⚬ Interactivity does not exist. There is only one-way communication. ⚬ Transactional. ⚬ Communication about products and/or services. ⚬ Almost everyone has a website. It is almost a requirement in businesstoday. Blog Vs. Website • Blog ⚬ Content is regularly updated. ⚬ Not formal. ⚬ Interactive. ⚬ Informative and educational. ⚬ Interactivity about industry/customer issues. ⚬ Some people have a blog. Blog Vs. Website • But there are two features of a blog that set it apart from a traditional website. ⚬ Blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week. ⚬ Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger, and others who read the blog make it social. Why Is Blogging so popular? • There are several reasons why entrepreneurs have turned to blog. • Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. • Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips.
- 10. Why Is Blogging so popular? • A blog allows you to build trust and rapport with your prospects. • Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products. Is there a downside to blogging? • Blogging is popular because it works as a marketing tool and makes money. • Blogging requires a great deal of time. • You would need ideas to write about. • The payoff isn't immediate. Virtual Communities • The term "virtual community" encompasses a group of people who communicate via social networks, forums, IM services, blogs. • We call it a community since they are a collection of people who participate in a group of their interests, thus forming a virtual community. • It does not involve physical contact but is carried out by means of ICT technologies. Examples of Virtual Community • Social Networks are free online services that provide users with various forms of presentation and communication. • Some of the more popular social networks are MySpace, Facebook, Twitter, Google+. • Forum is a service that allows users to exchange opinions. It can be compared to bulletin boards on which participants leave their messages, while others leave their comments. • Examples of forums are Reddit, TED Conversations.
- 11. Examples of Virtual Community • MMO (Massive Multiplayer Online) are network games, played by a large number of players via the Internet. • A webpage or part of a webpage which allows a real-time information exchange. Unlike the instant messaging writing software, it does not require computer installation, only a web browser and an Internet connection. • The most popular service for video clip sharing is YouTube. • Picture or photograph exchange services– Photobucket, Flickr, lolcats, etc. thank you!