Lecture somerset webversie
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Sjef Kerkhofs, a social marketing manager, gave a presentation on using new media for issue marketing campaigns. He began with an overview of social media statistics worldwide and its growth. He then discussed examples of inspirational social media campaigns in different countries and industries. Attendees then broke into groups to brainstorm their own campaign concepts targeting 12-18 year olds living near water to teach them about flood preparedness. Kerkhofs emphasized bringing campaigns to audiences through mobile apps and games, facilitating crowd participation, and cooperating with media channels.
Lecture somerset webversie
- 1. New media for Issue marketing Sjef Kerkhofs - Social Marketing Manager
- 2. Pleased to meet you! Sjef Kerkhofs Social Marketing Manager for the department Social Marketing of Pondres, a medium size (200) marketing company in the south of Holland. I love to inspire companies with new media possibilities and help them develop a strategy for using social media and other trends.
- 3. Book about social marketing strategy (own model) Top Socia 3 lm 2010-2 edia 011
- 4. Time schedule ✓ Social media worldwide ✓ Social media campaigns ✓ Issue marketing campaigns ✓ Brainstorm ✓ Presentation and wrap-up ✓ Almost time for a drink
- 5. How do you use social media ?
- 6. Social media worldwide...where are we standing?
- 7. New leader of the world
- 10. The numbers...shocking ✓ More than 800 million users / profiles
- 11. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base
- 12. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends
- 13. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups
- 14. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups ✓ More than 2 billion likes A DAY
- 15. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups ✓ More than 2 billion likes A DAY ✓ More than 250 million photo’s A DAY
- 16. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups ✓ More than 2 billion likes A DAY ✓ More than 250 million photo’s A DAY ✓ More than 350 million mobile users
- 17. Is it OK for one person or company to have this much power?
- 18. The use of social in our countries
- 19. Some numbers
- 20. Some numbers ✓ Average hours on social media highest of Europe in UK and Netherlands, Belgium low in the middle
- 21. Some numbers ✓ Average hours on social media highest of Europe in UK and Netherlands, Belgium low in the middle ✓ In the UK and Belgium is Facebook the largest...in the Netherlands Hyves (not for long)
- 22. Some numbers ✓ Average hours on social media highest of Europe in UK and Netherlands, Belgium low in the middle ✓ In the UK and Belgium is Facebook the largest...in the Netherlands Hyves (not for long) ✓ Penetration in Europe from 60% to 80%
- 23. Some numbers ✓ Average hours on social media highest of Europe in UK and Netherlands, Belgium low in the middle ✓ In the UK and Belgium is Facebook the largest...in the Netherlands Hyves (not for long) ✓ Penetration in Europe from 60% to 80% ✓ Main growth: facebook / photo’s / Youtube
- 28. Other facts
- 29. Other facts ✓ Dutch peoples don’t follow brands soon, only 30% ✓ Across Europe, this is almost 50% ✓ In Belgium, Facebook has overrun Netlog ✓ The Dutch are the most active Linkedin users
- 30. In the UK
- 31. In the UK
- 32. In the UK ✓ Social media is big in the UK
- 35. Old spice
- 36. Old spice
- 37. Old spice
- 38. Old spice
- 39. Old spice
- 40. Old spice
- 41. KLM suprise
- 42. KLM suprise
- 43. Inspirational Issue marketing campaigns
- 44. Stanislav viral
- 45. Alcohol
- 46. Virtual reality
- 47. Virtual reality
- 50. Dutch railways
- 52. FNV (union)
- 53. FNV (union)
- 54. FNV (union) ng! Learning w ithout knowi
- 55. Oxfam Novib
- 56. Oxfam Novib
- 57. Oxfam Novib
- 58. Are there questions about this cases ?
- 59. Tea Time After the break: Brainstorming!
- 61. The ‘assignment’
- 62. The ‘assignment’ ✓ Get together in groups of 4 or 5
- 63. The ‘assignment’ ✓ Get together in groups of 4 or 5 ✓ Develop a campaign concept (new media)
- 64. The ‘assignment’ ✓ Get together in groups of 4 or 5 ✓ Develop a campaign concept (new media) ✓ Step beyond bounderies...nothing is wrong!
- 65. The ‘assignment’ ✓ Get together in groups of 4 or 5 ✓ Develop a campaign concept (new media) ✓ Step beyond bounderies...nothing is wrong! ✓ I don’t expect a complete strategy
- 66. The ‘assignment’ ✓ Get together in groups of 4 or 5 ✓ Develop a campaign concept (new media) ✓ Step beyond bounderies...nothing is wrong! ✓ I don’t expect a complete strategy ✓ It can be a case from your own history
- 67. The ‘assignment’ ✓ Get together in groups of 4 or 5 ✓ Develop a campaign concept (new media) ✓ Step beyond bounderies...nothing is wrong! ✓ I don’t expect a complete strategy ✓ It can be a case from your own history OR: develop a campaign (concept/channels/message) for the targetgroup 12-18, living near water, learning them about preparing for a flood. Any questions...? Good luck! 2 of more groups will present their plans.
- 68. The stage is yours The ‘assignment’
- 69. Wrap up
- 70. Wrap up ✓ The crowd is lazy and does not cooperate
- 71. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game)
- 72. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring
- 73. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring ✓ Let other cases inspire you
- 74. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring ✓ Let other cases inspire you ✓ Don’t always be the leader, facilitate the crowd
- 75. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring ✓ Let other cases inspire you ✓ Don’t always be the leader, facilitate the crowd ✓ Facebook is the dominant social channel
- 76. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring ✓ Let other cases inspire you ✓ Don’t always be the leader, facilitate the crowd ✓ Facebook is the dominant social channel ✓ Whatever you do, make it mobile
- 77. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring ✓ Let other cases inspire you ✓ Don’t always be the leader, facilitate the crowd ✓ Facebook is the dominant social channel ✓ Whatever you do, make it mobile ✓ Cooperate with the media channels (mobile)
- 78. Wrap up ✓ The crowd is lazy and does not cooperate ✓ So, you need to bring it to them (app/game) ✓ Not only think about action, also about monitoring ✓ Let other cases inspire you ✓ Don’t always be the leader, facilitate the crowd ✓ Facebook is the dominant social channel ✓ Whatever you do, make it mobile ✓ Cooperate with the media channels (mobile) ✓ Try to centralize the discussion to get grip (police)
- 79. My aftersales: you can always send me your questions!
- 81. Please contact me if you have questions sjef.kerkhofs@pondres.nl +31 (0) 6 483 606 49 @sjefkerkhofs
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- #65: 31 IT-ers, Pondres wordt meer en meer een IT-bedrijf. We maken webshops, emailcampagnes. Landingspagina’s etc. alles als onderdeel van de totale 1-op-1 marketingcommunicatie\n\n23 AM-ers; persoonlijke begeleiding, traffic, intensieve klantcontacten\n\n100 freelancers + oproepkrachten; dus grote capaciteit in mensen en machines. Kunnen snel opschakelen en anticiperen op ongewisse planningen\n\nDirectie is aandeelhoudend; zeer betrokken in het proces en bij onze opdrachtgevers. Zitten kort op de bal, hierdoor is bedrijf uitermate slagvaardig.\n
- #66: \n
- #67: 31 IT-ers, Pondres wordt meer en meer een IT-bedrijf. We maken webshops, emailcampagnes. Landingspagina’s etc. alles als onderdeel van de totale 1-op-1 marketingcommunicatie\n\n23 AM-ers; persoonlijke begeleiding, traffic, intensieve klantcontacten\n\n100 freelancers + oproepkrachten; dus grote capaciteit in mensen en machines. Kunnen snel opschakelen en anticiperen op ongewisse planningen\n\nDirectie is aandeelhoudend; zeer betrokken in het proces en bij onze opdrachtgevers. Zitten kort op de bal, hierdoor is bedrijf uitermate slagvaardig.\n