Lecture three skills to thrive in new economy slideshare
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The document addresses three essential skills for thriving in the modern economy, emphasizing the importance of differentiation in value offerings. It covers effective communication practices, including public speaking and concise writing, as well as the significance of active listening for conflict resolution. Paul Barsch, a marketing director at Teradata, shares insights on how these skills can help professionals stand out in competitive environments.
Lecture three skills to thrive in new economy slideshare
- 1. Undergrad Lecture: Three Essential Skills to Thrive in the New Economy Paul Barsch Marketing Director
- 2. “How are you…faster, better, or cheaper than other people who want to do what you’re doing in the world? What are you offering that’s hard to come by? What are you offering that’s both rare and valuable?” Let’s Start with Questions LinkedIn Founder Reid Hoffman
- 3. Conceptual Framework Table Stakes • Areas in which you have parity with others Difference • Areas in which you are unique or different than competitors • Not necessarily something a buyer wants, but hopefully so Preference • Proof points where you are different on things that matter to your end customer • 1-2 items in most cases
- 4. Conceptual Framework Table Stakes • Areas in which you have parity with others Difference • Areas in which you are unique or different than competitors • Not necessarily something a buyer wants, but hopefully so Preference • Proof points where you are different on things that matter to your end customer • Unique package of skills, abilities, experiences few others have • 1-2 items in most cases
- 5. • The Fear Factor • Why Public Speaking? – Requirement – Advance your career, cause, or business – Stand-out in the crowd – Get to the point – succinctly – Everyday is full of speaking opportunities Speaking
- 6. Writing • Business Writing is different than novels – You want to cut to the chase, be crisp in your key message and then follow with details. • Practice – Shorter emails – Shorter blog posts – Shorter trip reports • Your writing skills can be your personal showcase The Pyramid Principle by Barbara Minto Graphic courtesy of “Tender Success” website
- 7. Listening to Understand • Our multi-tasking world • How do I know you’re listening? • Conflict Resolution* – Close your mouth, open your ears! – “I hear you” – “I understand you” – “You make perfect sense to me” *Courtesy of Harville Hendricks, PhD
- 8. • Speaking – Use a “laboratory” for making “non real world” mistakes • Writing – The Logic of Writing, Barbara Minto, The Pyramid Principle • Structure for: governing thought or main point, followed by question, then supporting answers • Listening – Brain is sequential processor. You’re not multi-tasking, you’re just switching tasks. (Brain Rules, John Medina) – Ten minute rule. Discussion points should be easily digestible chunks. Recommendations
- 9. About the Presenter • Fortune 500 marketer Paul Barsch directs professional services marketing for Teradata, a $2.4B company and the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. • At Teradata, Paul is responsible for driving marketing support of IT service delivery models including outsourcing, hosting, managed services and cloud.