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20 min Classroom Lecture:
FOUR THINGS I’ve Learned
Along the Way
Paul Barsch
Teradata Corporation
Marketing Director
Beware Mental Models of “Common Sense”

•    When looking at complex
    problems beware mental
    models
    – Watch for non-linearities

• Mental model example
  from Gladwell: Classroom
  sizes not whole story
•    We need a sense of
    limits. Must understand
    that more isn’t always
    better
Common Errors – Not Understanding CINAC

• “Correlation is not a
  cause”
• Myriad examples of
  managers getting this
  wrong
• We live in a “Web of
  complexity”--think
  probabilities not
  certainty
Corporate Politics Matters
• Perception of you: 80% is
  the work you do, the other
  20% is politics.
    – Payoff example at
      BearingPoint
    – Keeping your job while
      others lose theirs
•    Invest time in
    relationships for altruistic
    and political reasons
Be Your Own Best Brand

• No one is responsible for your job
  security
• Invest in yourself – the highest
  ROI you can get!
• Manage your reputation very,
  very carefully, esp. online
• Toot your own horn (but not too
  much), and get others to promote
  you
Be Your Own Best Brand

• No one is responsible for your job
  security
• Invest in yourself – the highest
  ROI you can get!
• Manage your reputation very,
  very carefully, esp. online
• Toot your own horn (but not too
  much), and get others to promote
  you

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Surviving The Corporate World - 4 Lessons Learned

  • 1. 20 min Classroom Lecture: FOUR THINGS I’ve Learned Along the Way Paul Barsch Teradata Corporation Marketing Director
  • 2. Beware Mental Models of “Common Sense” • When looking at complex problems beware mental models – Watch for non-linearities • Mental model example from Gladwell: Classroom sizes not whole story • We need a sense of limits. Must understand that more isn’t always better
  • 3. Common Errors – Not Understanding CINAC • “Correlation is not a cause” • Myriad examples of managers getting this wrong • We live in a “Web of complexity”--think probabilities not certainty
  • 4. Corporate Politics Matters • Perception of you: 80% is the work you do, the other 20% is politics. – Payoff example at BearingPoint – Keeping your job while others lose theirs • Invest time in relationships for altruistic and political reasons
  • 5. Be Your Own Best Brand • No one is responsible for your job security • Invest in yourself – the highest ROI you can get! • Manage your reputation very, very carefully, esp. online • Toot your own horn (but not too much), and get others to promote you
  • 6. Be Your Own Best Brand • No one is responsible for your job security • Invest in yourself – the highest ROI you can get! • Manage your reputation very, very carefully, esp. online • Toot your own horn (but not too much), and get others to promote you