Lesson 1 analysing using goodwin
- 1. G325 Question 1 – Analysing things you have created. (Thriller opening, music video). Question 2 – Analysing things others have created (Media and Collective Identity). LO: To analyse a self made music video by applying theory where appropriate. Question 1(a) asks students to describe their skills development and will consequently need discussion of at least two productions. Question 1(b) is specific to one production piece. The second question will require students to evaluate their work in relation to one of the following concepts- genre, narrative, representation, audience and media language.
- 2. Andrew Goodwin Professor of Pop Goodwin believes there are six key aspects of music videos. Without looking at your notes.. What are the six key aspects of music videos according to Goodwin? How might they apply to different question topics? LO: To analyse a self made music video by applying theory where appropriate.
- 3. Andrew Goodwin Professor of Pop Goodwin believes there are six key aspects of music videos. Music videos have genre characteristics Relationship between visuals and lyrics Relationship between visuals and music Star power Notions of looking Intertextual references LO: To analyse a self made music video by applying theory where appropriate.
- 4. Andrew Goodwin Professor of Pop Goodwin believes there are six key aspects of music videos. 1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band). LO: To analyse a self made music video by applying theory where appropriate. Genre and narrative
- 5. Andrew Goodwin Professor of Pop LO: To analyse music videos using Goodwin's five key aspects. Goodwin believes there are six key aspects of music videos. 2. There is a relationship between lyrics and visuals 3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting). Media language (semiotics - signs)
- 6. Andrew Goodwin Professor of Pop LO: To analyse music videos using Goodwin's five key aspects. Goodwin believes there are six key aspects of music videos. 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. Representation Audience
- 7. Andrew Goodwin Professor of Pop LO: To analyse music videos using Goodwin's five key aspects. Goodwin believes there are six key aspects of music videos. 5. There is frequently reference to notion of looking (screens within screens, telescopes, looking into the camera etc) and particularly voyeuristic treatment of the female body. Representation Media language
- 8. Andrew Goodwin Professor of Pop LO: To analyse music videos using Goodwin's five key aspects. Goodwin believes there are six key aspects of music videos. 6. There is often intertextual reference (to films, tv programmes, other music videos etc). Genre Narrative Media language
- 9. Using Theory Representation “Goodwin notices that there are frequent close- ups of artists in music videos, which is due to demands made by the record label. The artist is represented as powerful, commanding and important by focussing on...” Media language “Goodwin notices the relationship between visuals and lyrics in music videos is often to emphasise, contradict or make clear a specific meaning. This happens in … when …” LO: To analyse a self made music video by applying theory where appropriate. Bonus points: Can you get any other theories in there? Mulvey, Althusser,Freud?
- 10. Analyse Smashing Pumpkins – Bullet With Butterfly Wings 1)What is the relationship between lyrics and visuals? 2)What is the relationship between music and visuals? 3)Are there close ups of the artist and star image motifs? 4)Is there reference to the notion of looking? 5)Intertextual references? 6)Is the music video performance base, narrative-based or concept-based 7)Conclusion LO: To analyse music videos using Goodwin's five key aspects. Use each question as a sub-heading. You must reference Goodwin for each heading.
- 11. Analyse your own music video! 1)What is the relationship between lyrics and visuals? 2)What is the relationship between music and visuals? 3)Are there close ups of the artist and star image motifs? 4)Is there reference to the notion of looking? 5)Intertextual references? 6)Is the music video performance base, narrative-based or concept-based 7)Conclusion LO: To analyse music videos using Goodwin's five key aspects. Use each question as a sub-heading. You must reference Goodwin for each heading.