Lesson 1B Introduction to Hollywood
- 1. COMPONENT 1B Understanding Audiences and Institutions
- 2. WHAT CONNECTS THESE FILMS?
- 3. UNIT AIMS • media industries: how the media industries' processes of production, distribution and circulation affect media forms and platforms • audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them, and how members of audiences become producers themselves.
- 4. UNIT CONTENT • develop knowledge and understanding of key aspects of media industries, including the significance of ownership and funding, the role of regulation in global production and distribution, the impact of digitally convergent platforms and the effect of individual producers on media industries. • media audiences, considering aspects such as the targeting of mass and specialised audiences, the categorisation and construction of audiences, as well as how audiences' use of and responses to the media reflect identity and social, cultural and historical circumstances.
- 6. LEARNING AIMS • To know and understand the process of production, distribution, and circulation in the British and Hollywood film industries • To compare different film company models, with a focus on vertical and horizontal integration • To evaluate the pros and cons of different company structures in relation to film
- 7. WHAT CONNECTS THESE FILMS?
- 8. HOLLYWOOD
- 9. HORIZONTAL INTEGRATION • When the parent company owns assets on the same platform (or industry) and at the same stage of the film’s life
- 10. VERTICAL INTEGRATION • When the parent company owns the means of production, distribution, and exhibition Owns the means of film production Can distribute their own films Owns platforms on which they can exhibit their own films
- 13. KEY QUESTIONS • What is vertical integration? • What are some of the benefits of vertical integration? • What is horizontal integration? • What might be some of the drawbacks of horizontal integration?
- 18. UNIVERSAL: TASK • Create an infographic detailing the structure of NBC Universal and Comcast • Show the different subsidiaries owned by these companies across production, distribution, and exhibition platforms • You can print the logos of the companies and stick them onto an A3 sheet, or your can design on the computer.