The Significance of Proliferation in Hardware and Content
- 1. The significance of proliferation in hardware and content for institutionsand audiences LO: To highlight the effect of the increase in hardware and content for music labels and audiences
- 2. Bulleted Area The significance of proliferation in hardware and content for institutions and audiences
- 3. What is Proliferation? The rapid increase in the number or amount of something.
- 4. The question This question is about discussing the different ways that you can now consume music: • Streaming • Downloading • Online/Digital Radio • CDs and Records • Others? The devices used: • Increase in convergent devices And how content has changed (also considering the format): • Rise of the mp3 • Increase in videos • Others?
- 5. Relating to Institutions It is also about highlighting the impact this has on institutions (music labels): • Changing from traditional methods of distribution • Ensuring they are capitalizing on new platforms such as Spotify, iTunes and YouTube • Ensuring artists success through online marketing strategies • Tackling issues such as piracy • Finding new ways to make money (changing contracts)
- 6. Changing Content The formats used have now been revolutionized from the traditional methods Audiences now expect content to be available through the devices they use. How does this impact audiences? How does this impact on the labels? Provide examples that link to the record labels Labels have to ensure they are linking their music with the platforms audiences use . Provide examples that link to the record labels Stepping away from the mp3 what other digital content do we see?
- 11. How has marketing changed Consider the different approaches to online marketing and how this is different to the traditional methods. What are the new ways music is marketed? How does this effect audiences? Is it still a one way process?
- 12. Exchange With content changing this has had a knock on effect on the devices used to access it? What are some examples of the devices used?
- 13. New Hardware in Music Production This has made it cheaper to create recording studios as digital recording is cheaper (Especially beneficial to the indies and those DIY musicians). It is now cheaper than ever before for people to make their own music videos as high quality cameras are so cheap. The devices used have completely changed and audiences now rely on convergent devices to access music (Sony produce these devices because the are vertically integrated).
- 14. Planning a Response Introduction Highlight the changes in devices used Highlight how this has changed the content (refer to formats and then platforms such as Spotify) How does this impact upon the labels? How has the proliferation in hardware changed how music is marketed? (cross media convergence and synergy) How does this impact on audiences? Are they more involved in the process (viral marketing for example)? Do traditional methods of distribution and marketing still exist Conclusion