The document compares qualitative and quantitative research methods, detailing their definitions, purposes, data collection techniques, and roles of researchers. Qualitative research focuses on understanding social interactions through descriptive data from smaller, non-random samples, while quantitative research emphasizes testing hypotheses with numerical data from larger, randomly selected populations. Ultimately, qualitative results are less generalizable and conveyed through narrative reports, whereas quantitative findings aim for generalizability and are presented in statistical formats.