Lesson 3 - Introduction to Ideology
- 1. Odd One Out?
- 2. Representation Lesson 3: Introduction to Ideology
- 3. Lisbet Van Zoonen Media Studies: Key Theory Media Representations
- 5. Lisbet Van Zoonen •Gender is constructed through media language and these constructions reflect cultural and historical contexts. •The ‘objectification ‘ of the female body is a key construct of western culture. •The visual and narrative codes used to represent the male body differ, reflecting patriarchal society
- 6. Learning Questions • What is ideology? • What is an example of a dominant ideology? • How does the media reinforce dominant ideologies?
- 7. • A set of attitudes, beliefs and values held in common by a group of people and culturally reproduced within that community to sustain a particular way of life. Audience/ You Need to recognize and be aware of and challenge the view being presented through a text. Particular interests/ world views may be challenged or promoted in a text. Texts may promote or challenge the roles of gender, ethnicity or age. What is ‘ideology’?
- 9. What are dominant ideologies? What do most teenagers do with their time / look like / wear / act like?
- 10. What do most old women do with their time / wear / look like / act? What are dominant ideologies?
- 11. Ideology in everyday society • Every thing you think, and how you think it is based on a simple structure of ideologies • These are constructed by the systems in place around you. This can include your family, your school, your friends, role models, music, TV etc.
- 12. What British ideologies can you think of?
- 13. Ideology continued • When most people in a society think alike about certain matters, or even forget that there are alternatives to the current state of affairs, we arrive at the concept of Hegemony • Every society has an ideology that forms the basis of the "public opinion" or common sense, a basis that usually remains invisible to most people within the society. This dominant ideology appears as "neutral", while all others that differ from the norm are often seen as radical, no matter what the actual vision may be.
- 14. What male ideologies are represented in the below images?
- 15. Middle class ideology? Working class ideology? Young British girl’s ideology? An Introduction to Ideologies: Main Activity Rock fan’s ideology? What ideologies are these texts portraying? Are they examples of dominant ideologies? Do you think these ideologies are influenced by society or do you think society is influenced by the the text?