Lesson plan in Marketing: its Concepts and Functions
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The document outlines key concepts in marketing, including the definition of marketing, its functions, and the differentiation between marketing strategies and concepts. It discusses the 4 P's of marketing (product, price, promotion, place) and their impact on the marketing environment, influenced by various social, economic, technological, competitive, and regulatory forces. Additionally, it emphasizes the importance of understanding marketing principles for future practitioners in the field.
Lesson plan in Marketing: its Concepts and Functions
- 2. 1. Define Marketing, Marketing Concept, and Marketing Strategy 2. Enumerate the 12 functions of Marketing and group them according to clusters 3. Compare and contrast Marketing Concept, Product Concept, and Selling Concept 4. Differentiate Marketing Strategy from Marketing Concept 5. Explain the W’s of 4 P’s in Marketing Environment 6. Internalize the values that prepare you as a future generalist and specialist 7. Evaluate the topics learned from the lesson that can be applicable in the real world of marketing
- 4. TRANSACTION
- 7. Medina (2008) - the transportation of goods and services from the point of production to the consumers - It is the transfer of goods needs that uses various forms like personal selling and salesmanship; promotions and advertising. They boost sales and eventually facilitate in exchage process
- 12. Marketing Concept Versus Marketing Strategy The Firm Target Market 4 Ps Receive relevant information Use information Contact and sell product To attain a level of sales Firm decide satisfying a portion of Target market wants-2 parties with unsatisfied needs -desire/ability of parties to be satisfied -way to communicate -each has something to exchange
- 13. 4 Ps -Product -Price -Promotion -Place Affects Marketing Environment Social Forces, Economic Forces, Technological Forces, Competitive Forces (pure, monopolistic, oligopoly, monopoly), Regulatory Forces
- 17. 1.Study the next topic 2.Suggested additional assignment to be submitted next meeting: Prepare a List of 10 business firms operating nationwide which employs advertising as a means of promotion References: Medina, Roberto (2008) Principles of marketing Revised Edition. Manila, Philippines Rex Book Store. pp.2-11 Printed Materials, Syllabus