Lesson4j334
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The document discusses the role of social media for journalists, highlighting its importance for branding, driving traffic, and enhancing journalistic storytelling. It emphasizes the need for journalists to engage with their audience and use multimedia to tell stories effectively. Additionally, it presents case studies illustrating how social media has helped in storytelling and community engagement.
Lesson4j334
- 1. Social media for journalists J334 multimedia storytelling - Professor Robert Quigley Sept. 6, 20011
- 2. What do you do on social? What Reasons Can You Think Of For Spending Time On Social Media As A Journalist?
- 3. Central Texas wildfires What do you do? Multimedia/social media ideas?
- 5. My reasons for being social ✤ Branding (of yourself and your company) ✤ It can drive traffic ✤ It’s a fantastic tool for journalism ✤ Relevance as people change the way they communicate.
- 6. Branding Users go out of their way to say that they enjoy what you do. Very rare in the journalism industry.
- 7. Pushing your own brand ✤ Kristof is doing what NYT Marketing could never do ✤ People feel a strong connection to him = loyalty
- 8. Driving traffic ✤ Biggest mistake people make: This is the only thing they look at when it comes to value of social. ✤ Drives only marginal traffic on a normal day for a large website ✤ Great for building consistent traffic to a blog or smaller website ✤ Can be huge on breaking news
- 9. It’s a great tool! ✤ Solidify relationships with sources and the community ✤ Find information - even if you’re not active ✤ Ask for help ✤ Great, live content for your site/blog
- 10. Case study: NYT + YouTube ✤ http://www.youtube.com/September11
- 11. Case study: NYT + YouTube ✤ http://www.youtube.com/September11
- 12. We are storytellers ✤ We can either tell the story or help it be told ✤ Multimedia journalism and social media combined to open that story to a larger audience ✤ Think about ways that you can tell stories in unique ways. How can you use crowdsourcing? What’s the benefit? Does it tell a better story? Often the answer is yes. ✤ Don’t limit your story - even the biggest newsrooms are a tiny fraction of the people in a given community. Many have stories to tell