Lessons Learned From Consumer Social Media

Traditional PR is becoming less influential as social media grows in importance. Some key facts about social media include over 2 billion Google searches per day and over 1.7 trillion tweets to date. The changing media landscape has seen a shift from traditional push media to user-generated content online. Companies must learn to effectively engage with consumers on social media by listening to feedback, being transparent, recognizing influential bloggers, testing messages, and integrating online and offline strategies. While regulations still apply, healthcare and pharmaceutical companies can also benefit from social media to communicate with physicians, patients and build their brands.