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Lessons Learned from
Producing Webinars
for Early Educators:
Opportunities and Challenges
of Incorporating Synchronous
Online Learning into
Professional Development
Plans
1
Fran Simon, M.Ed.
Engagement Strategies
National Workforce
Registry Alliance, 2016
About me
Early Educator
| Former Child Care Administrator | Technologist|
| Consultant | Webinars| Author|
My mission: Connecting early educators
-to credible and paradigm-shaping content
-to experts
-to each other
Today’s example
3
4
I have a love/hate
relationship with
webinars for professional development.
One more thing!
A secret
about me!
About you…
Why are you here?
7
Your professional
role is… Registry staff member
NWRA board member
Research/Policy Staff
Professor or adult educator
PD provider
Something else
8
Your experience with
webinars…I have participated in webinars
My organization hosts webinars
My organization hosts webinars
I have heard of webinars
What is a webinar?
9
Preconceived notions
Note the one
phrase that you
think most
describes webinars
and share.
Oh, wow… Here
comes the
icebreaker!
Overview
10
Webinars are different than live
presentations…
For more than the obvious reasons…
Sorting out PD options
12
Synchronous Asynchronous
(self-paced)
One to many
Webinars, Classroom,
Keynotes, Webcasts. Audio
and Video Broadcasts,
Conference calls
Online self-paced courses
Video
Books
Many to many
(Professional Learning
Communities)
Chat, Video conferencing,
(Skype, Hangouts)
Live or online discussions
Live or online study groups
Bulletin boards
Online groups
Sorting out types of online learning
Collaboration # of
attendees
Purpose
Online
Meeting
Most interactive
Multi-way
communication
2-25 Remote
business
meetings
Webinar
Limited 2- way
communication
Ops for sharing
26-1,000 Remote
presentation
Webcast 1-way
communication
2-Thousands Remote
broadcast to
large
audiences
13
Anyone with a computer and an
Internet connection can attend.
Powerful
Convenient
Webinars span space and time
14
Can be
implemented
independently or
or in groups
15
Despite
common
misconceptions,
interactivity is
possible and
essential
17
How do you replicate this online?
• polls
• questions
• webcams
• hand-raising
• back channel
• screen sharing
• drawing tools
• handouts
• show apps and websites
But, wait… there’s more!
• Add links to resources
• Respond to comments
• Add tidbits of information
Often
overlooked:
Data generated
before, during, and
after the webinar
19
Digging In
20
When implemented
well…
webinars can almost
replicate conference
workshops or
classroom learning.
Otherwise…
like keynote addresses,
videos, podcasts or
lectures.
21
22
Online meetings and
video conferencing…
can replicate small
classroom or one-on-one
learning experiences, like:
• Coaching
• Mentoring
• Tutoring
23
Blended learning
can bridge the
“Fly-by” PD effect
Blending the various online options can
make content deep
24
Asynchronous
Online
meetings
Webinars
25
Asynchronous
Reading, researching, video, virtual self-paced
Face-to-face
Practical
application in the
program or
classroom
Online meetings
Small group coaching
Webinar
Orientation
One design idea for a specific training
Healthy Professional Media Diet
Just an example- No two look alike
On the job
35%
Coaching
15%
Peer
5%
Face to Face
20%
Webinars
10%
Self-paced
10%
Conferences
2%
Reading/research
3%
26©Copyright, Fran Simon, 2016
Behind the
scenes
27
Data!
We love data!
28
Registration and Attendance
29
High
$$$$Free
Attendance
Registration
Low
Attendance
Registration
• Less than half of
registrants actually
attend free webinars
• Fewer people will
register for webinars
that require a fee, but
attendance rate will
be higher.
• The more expensive,
the lower the
enrollment.
Attendance
Registration
$0 $$
Actual attendance data
30
Audience activities
31
Start
Set point
Waiting to
begin
Audience Interest
Proprietary algorithm (GoToWebinar):
32
Registration Data -% of completed optional questions
Polling- % of answered poll questions
Q&A/Chat- ([The # attendee initiated dialogue] divided by [most
frequently initiated attendee dialogue attempts]) times 100
Attentiveness - (%of time Viewer is the primary window)
Survey -Percent of completed survey questions
Attendance Length- ([Attendee T - minus attendee start] divided by
[longest attendee length]) times 100
Number of inputs (6)
33
Interest
Rating
Last
Name
First
Name Email
Join Time -
Leave Time
Time in
Session Organization Job Title
25
8/17/16 2:37 PM
EDT - 8/17/16 3:35
PM EDT (59
minutes) 59 minutes
55
8/17/16 1:31 PM
EDT - 8/17/16 3:24
PM EDT (1 hour 53
minutes)
1 hour 53
minutes
Individual interest and attendance
What happens behind the scenes is
as important as what is presented
34
Attendee activity at a glance
35
Interactivity: Backchannel
36
Scanning the
audience
• Track attentiveness
• Control mics
• Send personal messages
• Dismiss and block
37
Reference materials offered to
attendees
38
39
Discussion!
Fran Simon
Fran.Simon@Engagestrat.com
Early Childhood
Investigations Webinars
ECEwebinars.com
Early Childhood
Investigations Consultant
Directory
ECEexperts.com
Engagement Strategies
EngageStrat.com
40

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Lessons learned from producing webinars for early educators