Lessons learned from SNS games at PopCap
38 likes3,675 views
The document discusses lessons learned from social gaming, specifically through the development of Bejeweled Blitz, which was PopCap's first social product. It highlights the importance of continuous feature updates, the role of social interactions in gameplay, and challenges like cheating among players. Additionally, it makes predictions about social interactions in future gaming through platforms like Xbox Live and Facebook Connect.
Lessons learned from SNS games at PopCap
- 1. Lessons from social gamingJames GwertzmanVice President, Asia/PacificTwitter: “gwertz”
- 3. Bejeweled BlitzFirst social product6 weeks developmentLaunched Jan 2009Based on our most popular brand
- 4. First 30 daysMonthly Active Unique users(MAU)
- 5. First 60 daysMonthly Active Unique users(MAU)
- 6. First 140 daysMonthly Active Unique users(MAU)
- 7. Top Facebook Games (today)Monthly Active Uniques (MAU)
- 9. Understanding viral growthInvite page conversion: 51%Invite page conversion: 49%
- 15. Dealing with unstable platform
- 16. Designing a “social” gameSocial games emphasize relationshipsLots of interaction with other usersInteraction is integral to the gameplayBlitz started with just high-score postingAdded more “social” features over time“team score” for prize competitionTrash talking & showing off
- 17. CheatingCheating against your friends is generally no fun and is self-policing…Not so cheating against the world… These players are playing a very different game
- 18. CheatingIt’s very hard to protect against determined hackers… so design to minimize the impact
- 19. 3 Predictions
- 20. Social interaction w/ all gamesXbox Live and Facebook ConnectiPhone game and Facebook Connect
- 22. More deals in Chinese SNS space
- 23. Questions?