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Lessons Learned in
Communicating Plant Science
Topics to a Concerned Public
Kevin M. Folta
Professor and Chairman
Horticultural Sciences Department
kfolta.blogspot.com
@kevinfolta
www.talkingbiotechpodcast.com
kevinfolta@gmail.com
Outline
What is plant genetic improvement?
What are some of the current techniques?
How do we effectively engage the public?
What Plant Genetic Improvement Is
More varieties
Grow better under
given conditions
Improved yields
Safer products
Improved nutrtion
What Plant Genetic Improvement Is
People
Think
Improved yields
Why New Methods of Genetic Improvement
are Critical
Gene editing
Why New Methods of Genetic Improvement
are Critical
We can make precise
additions/subtractions to
otherwise improved plants
Speed. Genetic engineering
(slowed by public acceptance
and regulatory hurdles) is faster
than molecular-marker assisted
breeding, which is faster than
traditional breeding.
The genomics revolution has dramatically
changed plant genetic improvement
Traditional breeding
Genome-wide selection
Molecular markers
Transgenics (Genetic
engineering, “GMO”)
Gene Editing – CRISPR/Cas9
Increasingprecision
Lesscollateralchange
Publicacceptance
?
Why not just use traditional breeding?
It can take a long time.
Sensitive Resistant!
Linkage Drag
Backcrossing removes undesirable genes/alleles- but it takes time!
Marker-Assisted Breeding
Association between the likelihood of inheriting a trait
and a certain sequence of DNA
-
+
+
+
+
+
+
-
+
+
+
+
+
-
-
+
Mara
Elyana
Plant5
Plant2
Plant4
Plant16
Plant8
Plant14
Plant1
Plant3
Plant9
Plant6
Plant12
Plant11
Plant13
Plant7
Plant17
Plant18
Plant19
Water
Marker-Assisted Breeding
Association between the likelihood of inheriting a trait
and a certain sequence of DNA
Can select for trait at seedling stage
Inexpensive and fast (relatively)
Transgenics (Genetic Engineering, “GMO)
Addition of a gene, or small number of genes
Transgenics
Can add traits from across species (like the Bt gene for insect resistance)
Can suppress traits or viruses using RNAi (as in the papaya and potato)
Keep it Simple– What are the Three Main Traits?
Virus Resistance
Insect Resistance
Herbicide Resistance
(how the traits work lecture online – (google “ UF biotechnology literacy day”)
Transgenics
Can we save the American Chestnut?
GM Crops Available Now
9
potato
Cisgenics/Intragenics
Transfer of specific
genes from the same
species
Cis-genic = as-is
Intra-genic = all
‘native’ sequence
with some re-
arrangement
Strengths Limitations
Virus resistance Works great, no foreign
material
Has cut insecticide use
by 10-70%
Saves time, labor, fuel.
Allows conservation
tillage
Can spread to nonGM
populations
Pockets of developing
resistance
Resistant weeds are a
problem in areas.
Insect resistance
Herbicide resistance
Distill Into Digestible Units - Keep it simple. Discuss
strengths and limitations (don’t create false equivalence)
Gene Editing
CRISPR (clustered regularly
interspaced short pallindromic repeats)
Targeted, few collateral
effects
Allows production of custom
mutations
Reasonably fast and efficient
No foreign genes present
Gene Editing
Horn Gene Horn Gene
NO HORNS!!!
Good beef
Bad milkHORNS!!!
Bad beef
Great milk
Gene Editing
Horn Gene Horn Gene
NO HORNS!!!
Good beef
Bad milkHORNS!!!
Bad beef
Great milk
Cross….
Mix of bad beef, bad milk production
Gene Editing
Horn Gene Horn Gene
NO HORNS!!!
Good beef
Bad milkHORNS!!!
Bad beef
Great milk
Horn Gene
NO HORNS!!!
Bad beef
Good milk
Gene Editing
Still strong opposition from activist NGOs
Some countries have taken stands on the
issue
Stands to generate rapid improvement of crop
plants, especially where traditional breeding is
long (trees)
Talking to public audiences
Plant genetic improvement techniques are safe.
All methods involve some small risk– but all are about the
same risk as traditional breeding.
Techniques that breed in traits can take a long time
Directed changes are more precise and more rapidly
available, but frequently require regulatory hurdles
Talking to public audiences
Don’t be a scientist, be a teacher.
Lead with your common values.
REMEMBER YOUR AUDIENCE!
-- Don’t try to change the unchangeable.
-- Most people just don’t know what to believe. Talk
about shared values and how modern solutions can
satisfy them.
Farmers
The Needy
Environment
Consumers
Talking to public audiences
We need to celebrate that we have the safest and most abundant
food supply in human history- and expand plant genetic
improvement techniques to serve the farmer, the needy, the
environment and the consumer.
Lessons Learned in Communicating Plant Science Topics to a Concerned Public
More Barriers: Avoid these Mistakes
Avoid “feed the world” rhetoric
Always discuss strengths and limitations
Don’t ever claim it is a single solution
Don’t inappropriately criticize other forms of genetic
improvement
Understand the ‘backfire effect’
Thank you
kfolta.blogspot.com
@kevinfolta
Talking Biotech Podcast -- iTunes or www.talkingbiotechpodcast.com
kevinfolta@gmail.com

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Lessons Learned in Communicating Plant Science Topics to a Concerned Public

  • 1. Lessons Learned in Communicating Plant Science Topics to a Concerned Public Kevin M. Folta Professor and Chairman Horticultural Sciences Department kfolta.blogspot.com @kevinfolta www.talkingbiotechpodcast.com kevinfolta@gmail.com
  • 2. Outline What is plant genetic improvement? What are some of the current techniques? How do we effectively engage the public?
  • 3. What Plant Genetic Improvement Is More varieties Grow better under given conditions Improved yields Safer products Improved nutrtion
  • 4. What Plant Genetic Improvement Is People Think Improved yields
  • 5. Why New Methods of Genetic Improvement are Critical Gene editing
  • 6. Why New Methods of Genetic Improvement are Critical We can make precise additions/subtractions to otherwise improved plants Speed. Genetic engineering (slowed by public acceptance and regulatory hurdles) is faster than molecular-marker assisted breeding, which is faster than traditional breeding.
  • 7. The genomics revolution has dramatically changed plant genetic improvement Traditional breeding Genome-wide selection Molecular markers Transgenics (Genetic engineering, “GMO”) Gene Editing – CRISPR/Cas9 Increasingprecision Lesscollateralchange Publicacceptance ?
  • 8. Why not just use traditional breeding?
  • 9. It can take a long time. Sensitive Resistant!
  • 10. Linkage Drag Backcrossing removes undesirable genes/alleles- but it takes time!
  • 11. Marker-Assisted Breeding Association between the likelihood of inheriting a trait and a certain sequence of DNA - + + + + + + - + + + + + - - + Mara Elyana Plant5 Plant2 Plant4 Plant16 Plant8 Plant14 Plant1 Plant3 Plant9 Plant6 Plant12 Plant11 Plant13 Plant7 Plant17 Plant18 Plant19 Water
  • 12. Marker-Assisted Breeding Association between the likelihood of inheriting a trait and a certain sequence of DNA Can select for trait at seedling stage Inexpensive and fast (relatively)
  • 13. Transgenics (Genetic Engineering, “GMO) Addition of a gene, or small number of genes
  • 14. Transgenics Can add traits from across species (like the Bt gene for insect resistance) Can suppress traits or viruses using RNAi (as in the papaya and potato)
  • 15. Keep it Simple– What are the Three Main Traits? Virus Resistance Insect Resistance Herbicide Resistance (how the traits work lecture online – (google “ UF biotechnology literacy day”)
  • 16. Transgenics Can we save the American Chestnut?
  • 17. GM Crops Available Now 9 potato
  • 18. Cisgenics/Intragenics Transfer of specific genes from the same species Cis-genic = as-is Intra-genic = all ‘native’ sequence with some re- arrangement
  • 19. Strengths Limitations Virus resistance Works great, no foreign material Has cut insecticide use by 10-70% Saves time, labor, fuel. Allows conservation tillage Can spread to nonGM populations Pockets of developing resistance Resistant weeds are a problem in areas. Insect resistance Herbicide resistance Distill Into Digestible Units - Keep it simple. Discuss strengths and limitations (don’t create false equivalence)
  • 20. Gene Editing CRISPR (clustered regularly interspaced short pallindromic repeats) Targeted, few collateral effects Allows production of custom mutations Reasonably fast and efficient No foreign genes present
  • 21. Gene Editing Horn Gene Horn Gene NO HORNS!!! Good beef Bad milkHORNS!!! Bad beef Great milk
  • 22. Gene Editing Horn Gene Horn Gene NO HORNS!!! Good beef Bad milkHORNS!!! Bad beef Great milk Cross…. Mix of bad beef, bad milk production
  • 23. Gene Editing Horn Gene Horn Gene NO HORNS!!! Good beef Bad milkHORNS!!! Bad beef Great milk Horn Gene NO HORNS!!! Bad beef Good milk
  • 24. Gene Editing Still strong opposition from activist NGOs Some countries have taken stands on the issue Stands to generate rapid improvement of crop plants, especially where traditional breeding is long (trees)
  • 25. Talking to public audiences Plant genetic improvement techniques are safe. All methods involve some small risk– but all are about the same risk as traditional breeding. Techniques that breed in traits can take a long time Directed changes are more precise and more rapidly available, but frequently require regulatory hurdles
  • 26. Talking to public audiences Don’t be a scientist, be a teacher. Lead with your common values. REMEMBER YOUR AUDIENCE! -- Don’t try to change the unchangeable. -- Most people just don’t know what to believe. Talk about shared values and how modern solutions can satisfy them.
  • 27. Farmers The Needy Environment Consumers Talking to public audiences We need to celebrate that we have the safest and most abundant food supply in human history- and expand plant genetic improvement techniques to serve the farmer, the needy, the environment and the consumer.
  • 29. More Barriers: Avoid these Mistakes Avoid “feed the world” rhetoric Always discuss strengths and limitations Don’t ever claim it is a single solution Don’t inappropriately criticize other forms of genetic improvement Understand the ‘backfire effect’
  • 30. Thank you kfolta.blogspot.com @kevinfolta Talking Biotech Podcast -- iTunes or www.talkingbiotechpodcast.com kevinfolta@gmail.com