Let’s Wing It: A Study in DevRel Strategy
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The document discusses the concept and strategy behind Developer Relations (DevRel), emphasizing its roles in technology evangelism, community management, and feedback processes. It mentions the importance of building relationships, measuring engagement, and collaborating with marketing and product teams while highlighting the challenges in quantifying the impact of DevRel activities. Ultimately, it stresses the need for trust and vision over traditional metrics in effectively conducting DevRel.
![Measuring [face 2 face activities] needs to be done through social media
tracking of a specific key message you’re trying to land.
@jbaruch](https://image.slidesharecdn.com/devrelstrategy-171002205730/85/Let-s-Wing-It-A-Study-in-DevRel-Strategy-76-320.jpg)
Let’s Wing It: A Study in DevRel Strategy
- 2. Baruch (@jbaruch) DevRel Practitioner @jfrog
- 3. @jbaruch
- 5. @jbaruch
- 6. @jbaruch
- 7. @jbaruch
- 8. @jbaruch
- 9. @jbaruch
- 10. @jbaruch
- 11. @jbaruch
- 12. @jbaruch
- 13. @jbaruch
- 14. @jbaruch
- 15. @jbaruch
- 16. Viktor Gamov Undercover DevRel at Confluent @gamussa @jbaruch
- 17. DevRel includes technology evangelism, community advocates management, training and documentation DevRel is working with existing devs, evangelism is getting the word out @jbaruch
- 18. Who thinks they know what DevRel Strategy is? @jbaruch
- 19. @jbaruch
- 20. @jbaruch
- 21. Technology awareness Technology education Technology recruitment @jbaruch
- 22. @jbaruch
- 23. Technology awareness Technology education Technology recruitment Technology Feedback @jbaruch
- 24. @jbaruch
- 27. @jbaruch
- 28. -Spread the word out -Generate leads for marketing -Pure technological public relations @jbaruch
- 29. -Make developers love your tech @jbaruch
- 31. -Make developers love your tech -Breed community advocates -Ease the load on support @jbaruch
- 32. @jbaruch
- 33. -Report to Sales -Report to Marketing -Report to Product @jbaruch
- 34. @jbaruch Technology awareness Technology education Technology recruitment Technology Feedback
- 35. Technology awareness Technology education Technology recruitment Technology Feedback @jbaruch
- 39. @jbaruch
- 40. @jbaruch
- 42. Online Face2Face § Broader reach @jbaruch
- 43. Online Face2Face § Broader reach § Measureable @jbaruch
- 44. Online Face2Face § Broader reach § Measureable § No travel @jbaruch
- 45. Online Face2Face § Broader reach § Measureable § No travel § Cheaper @jbaruch
- 46. Online Face2Face § Broader reach § Measureable § No travel § Cheaper § Better engagement @jbaruch
- 47. Online Face2Face § Broader reach § Measureable § No travel § Cheaper § Better engagement § Building relationships @jbaruch
- 48. Online Face2Face § Broader reach § Measureable § No travel § Cheaper § Better engagement § Building relationships § Better feedback § Also… @jbaruch
- 49. @jbaruch
- 50. 3:1 2:1 You don’t get to choose @jbaruch
- 51. @jbaruch
- 53. @jbaruch
- 54. @jbaruch
- 58. @jbaruch
- 61. @jbaruch
- 62. @jbaruch
- 64. @jbaruch
- 66. Online Face2Face § Broader reach § Measureable § No travel § Cheaper § Better engagement § Building relationships § Better feedback § Glorified business tavel @jbaruch
- 67. @jbaruch
- 69. @jbaruch
- 70. I wish I knew the answer, I kinda need that It’s a lot of grey there I’ve never found a good way to wrap good metrics around conference talks That’s more of a realm of a philosopher than a statistician @jbaruch
- 72. I’d count the attendees, but I know it’s not enough Attendance count is only a part of it Attendance is not a perfect metric @jbaruch
- 73. -Buzzwordiness of the title -Is Venkat Subramanian speaking in the other room @jbaruch
- 74. @jbaruch
- 75. Conference ratings How many people took out their phones and took pictures of the slides Whether your slides being tweeted @jbaruch
- 76. Measuring [face 2 face activities] needs to be done through social media tracking of a specific key message you’re trying to land. @jbaruch
- 77. -Maybe the internet was down -Maybe It was the eod and phones went dry -Maybe you only have animated kittens on your slides -Maybe people forgot your handle @jbaruch
- 78. @jbaruch
- 79. F2F KPIs are hard and unreliable Solid numbers that are easy to fall in love with are irrelevant The only way to conduct DevRel is by having trust and vision Don't waste your time and money to measure non-measurable (like influence) @jbaruch Build trust by helping other departments
- 80. Number of listeners Number of profanities uttered (James counts 2x) Number of times Baruch and Viktor have side conversations Russian Number of things Ted says that could get him written up by HR @jbaruch Number of minutes Tim is speaking Number of British English words Simon uses that nobody else understands
- 81. @jbaruch
- 82. I am just going to talk about shit I care about, you can’t make me stop! @jbaruch
- 83. Good luck being accepted with a product pitch Build a technological expertise reputation ”If those guys are so good with {non-product technical topic you speak about}, their products probably rock as well, I need to check them out." @jbaruch
- 84. -Decent into Darkness: Understanding Your System's Binary Interface is the Only Way Out -Garbage Collection and the Ruby Heap -Infrastructure as Code Might Literally Be Impossible -Infrastructure as Code Might Be Literally Impossible Pt. 2
- 85. @jbaruch
- 86. Or not.The answer is in the talk! @jbaruch
- 87. Can’t find a better crowd to mention this! @jbaruch
- 88. @jbaruch