Letsdoiter lessons learned
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1) The document outlines a presentation plan for a lessons learned report on an app idea for sharing goals and arranging activities with peers. 2) User interviews found that people value friends' opinions but don't see them as helpful for achieving goals and don't need approval for their plans. 3) Feedback from potential clients and service providers was positive, seeing opportunities to match goal-oriented users with relevant services.
Letsdoiter lessons learned
- 1. Letsdoiter Poliventures.com Lessons Learned report May, 2012
- 2. Presentation plan • User interviews with hypotheses and confirmations (only essential) • User feedback analysis • Customer feedback (potential advertising and servicing customers) • Summary • Proposals and new ideas gained
- 3. Presentation plan • We started with… (our hypothesis and initial vision) • Client and customer feedback • Idea and vision “shapeup” • Market scale and opportunities • Goal-orientation is a key to success • Social aspects – (from simple let’s do it next week, up to life-lasting guidance and support) • Conclusions
- 4. We started with… • ...an idea of a mobile easy-to-use application for – sharing goals and plans – arranging common activities with peers
- 5. Client interviews: influence • We have interviewed social network users as our potential customers and found out that: – they value opinion of their friends – they are willing to share their plans • but – they do not believe that friends can help in achieving their goals – they don’t need approval of their goals from friends • Controversy? – No, it is just self-sufficiency – Most of our respondents are planning their life on their own. They don’t need external evaluator, but they would prefer to have a sort of mentor or advisor (four out of five respondents)
- 6. Customer interviews: influence • Feedback from businesses – Language courses provider (http://etr.com.ua/) • ready to pay for each new student up to 20% of student spending • ready to become a service provider in our application • interested in new clients • spends around 200$ for internet marketing activities every season to get new student groups • Goal-oriented clients are a good match for service providers!
- 7. Idea and vision “Shape up” • Client goal vs customer service matching is a great business soil, but: – users are lazy (low percentage is willing to publish their goals systematically) • we have to push new ideas and goal propositions • unobtrusive suggestion-based advertising has been explicitly requested by potential clients – security and clear permission policy is a key client’s concern – don’t make it look like Facebook
- 8. Goal-orientation: key to success • Benefits of goal-orientation: – precise targeted context advertising – potentially learning user habits and making best goal and product offers – leads generation
- 9. Social aspects • From – Let’s eat ice cream in central park this Saturday • up to – Schedule regular visits to a friend in a hospital • and even up to – subscribe for offline advisor in various life situations • family • business • personal
- 10. Conclusions • Market segment exists but it must be activated – we need to flood potential clients with high advertising tide • Excellence of the product – application MUST be perfect! • usability is the keyword • Intelligence on board – smart, non-obtrusive, proactive, personalized, secure and heart-touching