Leverage pr using social media
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Moses Gomes emphasizes the importance of integrating social media with traditional media for effective public relations. He suggests using social media releases and case studies to engage journalists by telling relevant stories, while also highlighting the need for better communication and reputation management through direct engagement with customers. Additionally, he notes that social media can amplify crisis responses, making timely engagement crucial.
Leverage pr using social media
- 1. Moses Gomes – Digital Marketing Expert Leverage PR using Social Media
- 2. Moses Gomes – Digital Marketing Expert Social media does not replace traditional media…. traditional media is still very important, when paired with social media, it’s even more powerful
- 3. Moses Gomes – Digital Marketing Expert Social Sharing With Press Releases • Incorporate social sharing buttons in press releases as journalists rely a lot on this feature • This feature also helps to build credibility as journalists have a wide following of readers on social networks • Sharing a press release is less intruding, while email becomes spam • Don’t use jargons in press release, as journalists want to know the story, not what you are
- 4. Moses Gomes – Digital Marketing Expert Social Media Release • Press release was written with just the “press” in mind, but in the online world story needs to be told in a format that is relevant • Social Media Release incorporates all the elements of social media, SEO along with press release, offering all required information for the reader • SMR is beneficial to target bloggers, journalists, content marketers, etc
- 5. Moses Gomes – Digital Marketing Expert
- 6. Moses Gomes – Digital Marketing Expert Build Campaign around Case Studies • Case study helps to build story for engagement with journalists to explain about products / services • It’s easier to explain in the form of case studies, while only product is boring • Better strategy would be to identify key facts from client’s success story and highlight those • Creation of visual case study has better impact than textual Results Solution Problem
- 7. Moses Gomes – Digital Marketing Expert Journalist access and insights • Social media makes it easier to find more information about journalists, helps to build relationships • Social Media has given rise to citizen journalism, so don’t overlook bloggers • Media is often searching for sources and Twitter is the first place they turn to tweet out the request to their audience • Document interviews, with fun photographs to share online on social media
- 8. Moses Gomes – Digital Marketing Expert Sharing is caring • Providing information to journalists and fans builds engagement • Provide information to your customers and fans • Work collaboratively to build engaging communication
- 9. Moses Gomes – Digital Marketing Expert Managing Reputation • Now reputation management is about reaching out to fans and clients through social media, rather than depending on journalists • The term press release is no longer valid, since have to target • customers directly, so write a story. • When creating a news release for print, catchy headline works to attract attention, but when writing for an online audience have to include the keywords and search terms that you want to be found for
- 10. Moses Gomes – Digital Marketing Expert Managing Crisis • With social media, crisis has multiplier / viral effect • One social media day = 8 hours, so response time for crisis has been reduced • It is much easier to respond to crisis with social media, as offline media takes time to respond • To avoid such situation engage regularly rather than when NEEDED.
- 11. Moses Gomes – Digital Marketing Expert Solve Problems offline • Even though social media gives the option to engage online, any negativity should be taken offline as high chances of hitting viral • Maintain professional standards when engaging online. • Provide clear instructions which are helpful, don’t confuse. If you don’t know then assign person having technical knowledge
- 12. Moses Gomes – Digital Marketing Expert
- 13. Moses Gomes – Digital Marketing Expert I Tweet @ https://twitter.com/inspectordhola I Blog @ http://www.mosesgomesblogs.blogspot.in/ My ppt @ http://www.slideshare.net/gomesrelations My profile @ https://in.linkedin.com/in/mosesgomes My Friends @ www.facebook.com/moses.gomes I answer queries @ http://www.quora.com/Moses-Gomes On Google+ @ https://plus.google.com/+mosesgomes My photos @ http://instagram.com/mosesvgomez