Leveraging digital technologies
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The document outlines strategies for leveraging digital technologies in fundraising, emphasizing the importance of a core team, a solid fundraising plan, and compelling storytelling. It highlights successful campaigns and the utilization of various online tools like Indiegogo and social media platforms, while providing actionable tips for engaging potential donors and maintaining communication. Key takeaways include the significance of trust, offline support, and consistent updates post-launch to maximize fundraising efforts.
Leveraging digital technologies
- 1. How to leverage digital technologies for fundraising success Nana Darkoa Sekyiamah
- 2. Who am I? • The Communications Specialist at the African Women’s Development Fund, and a lover of new tech/social media.
- 3. Does the thought of fundraising with these tools confuse you?
- 4. If yes… Then you are in the right session ☺ You’re new to digital fundraising and wish to develop online fundraising skills
- 5. Why bother? 1. Low in (financial) cost 2. All about the masses 3. Digital is fun! 4. Another income stream
- 6. So where should you start from?
- 7. The Basics are Essential • Put together a core team • Create a fundraising plan - How much? When? Which methods?
- 8. Drivers • Why should anyone fund your fundraising campaign?
- 9. Stories • Have a bank of compelling stories that you can share during your campaign period
- 11. Incentives
- 12. Conversion (non-donor to donor) • Make the Ask!
- 13. Offline work
- 14. Database of prospects • Who is in your little black book? • Who can help you build on to your database? • Who can introduce you to others?
- 15. Identify your Fav Online Campaigns Before you launch your own campaign, some key things to consider:
- 16. Check out other campaigns • Which online campaigns have you supported? • Which ones were the most inspiring? • What tools were used for those campaigns? • What lessons can you take away from these?
- 17. A Few of My Favs
- 18. The Art of Ama Ata Aidoo Digital tools used: - Indiegogo = a crowd-sourced platform that allows you to keep all the money you raise even when you do not reach your goal
- 19. Facebook
- 20. The Art of AAA website
- 21. Result Raised US$45,350 Exceeded goal of $45k
- 22. What they did well… • Offline work – reached out to women’s funds, feminists, activists, film lovers, book lovers • Encouraged supporters to hold small events to support the campaign
- 23. E.g. of what they did well
- 24. Game On • After campaign launch, communicate regularly! • Too much = spam Too little = no one remembers the appeal • Tip: Have a communications plan
- 25. Diversify your Communications • Determine your fundraising targets • How you will reach them • Key social media influencers to tag on Twitter?
- 26. Consider the following: • Which influential friends should you make a specific ask to share • Who should you meet face-to-face?
- 27. Spectra Speaks
- 28. What she did well: • Used a variety of digital tools used inc. IndieGogo, Twitter, Facebook • Run a very personalised campaign
- 29. Spectra Speaks – the website
- 30. What else she did well… • Gave updates and shout outs on Twitter/FB • Branded campaign, ‘Africa for Africans’ • Reached out to people offline for online support
- 31. Result • Exceeded target significantly. • Raised US$10,340. Original goal was US$7500
- 32. Updated people after campaign
- 33. Lessons from Spectra 1. People are willing to fund individuals they trust! 1. Diversify the resources you seek – some of the funding she received was in kind. People supported her by picking her up at the airport, providing accommodation etc.
- 34. Learn more about Spectra’s fundraising • She shared tips, ideas and strategies via http://www.africanfeministforum.com/resource -materials-from-webinar-on-feminist-cyborgs- activism-fundraising-and-security-online/
- 35. KBFF’s Campaign
- 36. What Worked • Disclaimer : Board member of KBFF ☺ • Tools used: IndieGogo, Facebook and Twitter • 90% of Board Members gave online
- 37. What Worked • Have a super star fundraiser on your board • Tagging people on FB and making direct asks • Giving options to pay – cash accepted
- 38. Some observations • To the best of my knowledge none of these campaigns paid for ads of any type • Most of these campaigns were small, led by 1 key person with a support team • Websites were not key to campaign
- 39. So this is all gobbledygook to you… Where do you start from? 1. Get familiar with a social media tool of your choice. If your long term goal is fundraising pick one with that potential 1. Research online fundraising tools. What are the pros and cons of each one?
- 40. Ready, Set… 3. Decide what you are going to fundraise for. How are you going to make your campaign exciting? 4. Build your campaign team 5. Ready? Go for it!
- 41. Contact me @nas009 nana@awdf.org Check out more free resources I have shared online via ‘slideshare’. Account name is ‘nas009’