SlideShare a Scribd company logo
Leveraging Collaborative Tools with Distributed Customer Teams Agile 2009 Luke Hohmann Founder and CEO, Enthiosys
Agenda Collaboration – What’s that? Challenges in distributed Agile teams CSCW Framework Solving  specific  problems with  focused  tools
A bit about Luke Work Hard Play Hard (even at work   )
Agile Product Management
So, what’s Collaboration? Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Thanks, wikipedia!
It’s not the platform But tools and platforms are important!!!
Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg
But notifications are important. But we need to be notified of changes.
It’s not just “talking”
Collaboration DOES Need Tools collocated distributed Different  Time Same Time
The Web  HAS  ALWAYS   BEEN  ABOUT  COLLABORATION http://www.watchismo.com/images/products/detail/PastPresentFuturestainlessband.1.jpg
We can collaborate  & innovate (better) through serious games
Not Humor Like Joke Not Silly Like Water Park
More Like Settlers of Catan & Euchre Meet Business
And yes, it is FUN V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard.  But lots of fun.  And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun
Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
 
Collaboration is about the goals Manage  strategic  roadmaps . Identify  New Products Determine Product Interactions Train  Sales Teams Prioritize Strategic Features Improve Marketing  Messages Prioritize Project  Portfolio Identify Product Enhancements Prioritize User Ideas
Enterprise Goals  Have Verbs
Verbs mean  ACTION
To take  Action  we need to: Create goals and/or  equifinal meanings Reduce ambiguity Reduce equivocality Identify,  distribute,  perform,  integrate,  verify…
Special  Communication Problems in Distributed Teams Language Culture Cold communication Time shifting takes a toll
Solving  Specific  Problems  With  Specific  Tools
Leveraging Distributed Tools with Agile Teams
Collaborative  Prioritization Games Prune the  Product Tree Buy a Feature 20/20 Vision
Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap Roadmapping is NOT easy!
Cost of a Solving a Problem The stakes are big!
Do your roadmaps look like this? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management  Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
Or This?
Or This? Actual Enthiosys client roadmap. Contents obscured per NDA.
Who Was Involved?
Innovation Game®:  Prune the Product Tree Goal: Understand the  evolution of your offering. Draw a tree to represent growth of your offering Add current ideas from your roadmap as leaves and apples. 5 to 8 invited stakeholders shape the “growth” of your offering. Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas
What Kind of Tree?
Prune the Product Tree  In-person
Identify Relationships B  depends on   A means: A  must  come before B deleting A deletes all its children B  replaces   A  C  groups  A, B means A and B both provide independent value but C requires both B  is an alternative to   A B  enhances  A Details on my blog at www.enthiosys.com
Prune the Product Tree  -- Preparing Planners define layers and regions so that they will know where players are placing their ideas.  Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
Place Initial Items Any existing ideas or roadmap items are placed on the tree.
Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game  results are merged into a new game – which you can edit and shape, further process, or play with additional players.
Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items.  You can ask questions like “What are all of the features customers want in 2010?”
Problem: Prioritization Where is the  “ Voice of the Customer? “ infinite” backlog use case bug fix arch change do this do that the other thing Common Approach Problems Single expert  Do they have the knowledge and trust of the organization to make the hard choices? Small groups Tradeoffs are not clear Large groups Insufficient tools!
Innovation Game®  Buy a Feature A list of 12-20 items (features or projects) are described in terms of benefits and cost 5 to 8 invited stakeholders given  limited “budget”, must reach  consensus on projects to “buy” Captures very rich information about customer motivations, trade-offs, objections, actual collective needs In-person Provides rich opportunity for “new” ideas Online Captures data for sophisticated analysis of preferences Preliminary trials indicate faster/more accurate results than traditional tools Goal: Prioritize  Product Backlogs / Project Portfolios
Buy A Feature  Online - Preparing A list of features with prices. This example is for product concepts for a pair of internet sunglasses “ Shirt Sizes” help you quickly price your features – or you can enter a price directly!
Buy A Feature  Game Play Participants. Planner sets their budget. An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system.  Participant bids. Highly desired items are purchased.
Buy A Feature  Online - Results Results of many games played, sorted by number of times purchased.
Many Ways to Play: Parties, Galas, and Tournaments What is it? Who plays? Facilitated? Number of Items? Number of players? Party A “dinner party”. You select and control participants Yes 12..20 5..8 Gala An “open seating event” Random participants based on a shared URL No 12..20 9+ Tournament A combination of parties! You control and select participants Yes 20+ Based on number of items and number of tournaments
Tournament Structure Play many tournaments to control for “bracket strength”.
Tournament Case Study:  VeriSign Global Customer Support Context 46 projects ranging from small to very large. Problem The VeriSign leadership needed to quickly identify the high-priority, most globally supported projects. Engagement  Profile VeriSign project managers prepared the portfolio for the games. Enthiosys structured the process into three tournaments involving ~60% of the 200 person global customer care organization and facilitated the games. Results Very clear separation of the “winning” projects – the original list of 46 was prioritized to the top 5 projects High degrees of collaboration – even when collaboration was not required to purchase an project! Participant chat logs provided detailed explanations behind the bidding – the  meaning  behind the choice. Participants considered the process fun.
 
VersionOne Case Study From Ian Culling, VersionOne CTO, on their use of  Buy a Feature The basic prioritized results held surprises The rich information captured during the game helped us understand the basis for that prioritization The conclusions and recommendations derived from the results were incredibly insightful Our customers really enjoyed the experience and appreciated the opportunity to have influence on our roadmap and priorities – in an hour or less of their time
http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg
Games  For Democracy
http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg
Games  For Democracy
Let’s Change the World Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]

More Related Content

PPTX
IIBA Columbus 2015 Keynote by Luke Hohmann
PDF
Embracing OOUX for Better Projects and Happier Teams
PDF
UX STRAT USA, Peter Merholz, "My Journey with Experience Strategy"
PPTX
Surviving Back to Back Design Sprints and Securing UX Presence in Product Design
PDF
Implementing Lean UX: The Practical Guide to Lean User Experience
PPTX
The Net Promoter Score - What can NPS Tell you about your User Experience
PPTX
How to Prioritize Grants in a Corporate Social Responsibility Program
PDF
How to Build the UX Case
IIBA Columbus 2015 Keynote by Luke Hohmann
Embracing OOUX for Better Projects and Happier Teams
UX STRAT USA, Peter Merholz, "My Journey with Experience Strategy"
Surviving Back to Back Design Sprints and Securing UX Presence in Product Design
Implementing Lean UX: The Practical Guide to Lean User Experience
The Net Promoter Score - What can NPS Tell you about your User Experience
How to Prioritize Grants in a Corporate Social Responsibility Program
How to Build the UX Case

What's hot (20)

PDF
What's Next: Tidying Up Digital Homes
PDF
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
PPTX
Design for Professionals - Big (D)esign Conference 2014
PDF
Short Talk on the ROI of UX | UXPH June 2015
PDF
Richard Marsh, Enterprising User Experience - Flex and the city
PDF
5 Strategies to Maximize your UX Influence
PDF
Leroza Presentation : Dark Color Version
PDF
UX = ROI: It's not just a myth
PDF
Effective ui
PDF
Email first a lean strategy & a workflow lens
PPTX
Experience Design Presentation
PDF
The Guide to Agile UX Design Sprint Playbook
PDF
Including the User: How insights drive business #pswud2017
PDF
Future of Design in Start-Ups Survey 2017
PDF
User Experience 101 - The Basics
PDF
Uxpin guide to_uxdesign_process_and_documentation
PDF
Building Buy-In: 
Internally Positioning UX 
for Executive Impact. BigDesign...
PDF
UX Capabilities Presentation
PDF
10 spaces-ux capabilities-presentation
PPTX
Winning hearts and minds: how to embed UX from scratch in a large organisation
What's Next: Tidying Up Digital Homes
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...
Design for Professionals - Big (D)esign Conference 2014
Short Talk on the ROI of UX | UXPH June 2015
Richard Marsh, Enterprising User Experience - Flex and the city
5 Strategies to Maximize your UX Influence
Leroza Presentation : Dark Color Version
UX = ROI: It's not just a myth
Effective ui
Email first a lean strategy & a workflow lens
Experience Design Presentation
The Guide to Agile UX Design Sprint Playbook
Including the User: How insights drive business #pswud2017
Future of Design in Start-Ups Survey 2017
User Experience 101 - The Basics
Uxpin guide to_uxdesign_process_and_documentation
Building Buy-In: 
Internally Positioning UX 
for Executive Impact. BigDesign...
UX Capabilities Presentation
10 spaces-ux capabilities-presentation
Winning hearts and minds: how to embed UX from scratch in a large organisation
Ad

Viewers also liked (18)

PPT
How to be an effective Innovation Games Observers
PPT
Trilicious Overview
PPTX
Innovation Games - Knowing whats important
PPTX
Triple helix-ig-presentation
PPT
Establishing Release Quality Levels and Release Acceptance Tests
PPT
Using Buy A Feature Online
PPT
SXSW 2012: Fixing Broke(n) Government Through Serious Games
PPTX
How To Prioritize a Portfolio Using Innovation Games
PPTX
in-person Innovation Games: Overview and Game Flows
PPTX
2016 San José, CA Budget Allocator
PPT
Using Product Box to Build the Complete Developer
PPTX
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
PPTX
Scrum Alliance Growth Games Project
PPT
Ig agile roots-2010
PPT
Strategic Thinking Through Pictures
PPTX
Why Buy a Feature is GREAT at Prioritizing Features
PPTX
Agile PMO
PPTX
Innovation Games™
How to be an effective Innovation Games Observers
Trilicious Overview
Innovation Games - Knowing whats important
Triple helix-ig-presentation
Establishing Release Quality Levels and Release Acceptance Tests
Using Buy A Feature Online
SXSW 2012: Fixing Broke(n) Government Through Serious Games
How To Prioritize a Portfolio Using Innovation Games
in-person Innovation Games: Overview and Game Flows
2016 San José, CA Budget Allocator
Using Product Box to Build the Complete Developer
CXPA 2016 Keynote: Designing for Collaboration and Deliberation
Scrum Alliance Growth Games Project
Ig agile roots-2010
Strategic Thinking Through Pictures
Why Buy a Feature is GREAT at Prioritizing Features
Agile PMO
Innovation Games™
Ad

Similar to Leveraging Distributed Tools with Agile Teams (20)

PPT
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
PPTX
Leveraging Collaborative Tools with Distributed Customer Teams
PPT
Translating In-Person Experiences to Online Tools
PPT
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
PPT
Fast, Easy, Low-Cost Innovation for Portfolio Prioritization
PPT
Prioritizing for Profit from AgilePalooza
PDF
LAST 2013 - Use games to innovate
PPTX
Collaboration Tools to Create Better Products
PDF
Innovation Games(tm) Overview
PDF
5 victoria cupet - learn to play business analysis
PPT
Brantley innovation games-pcamp2010-done
PPT
WellsFargo Collaborative Roadmapping Presentation
PDF
Collaborative Roadmap Development
PPTX
Prioritization in Product Management
PPT
Using Innovation Games To Prioritize Technical Debt Pub
PPT
Using Innovation Games To Prioritize Technical Debt Pub
PPTX
Innovation Games at Product Camp 2011
PPTX
Anatomy of a Agile Product Lifecycle - Eilon Reshef - Agile Israel 2013
PPTX
Innovation Games Overview
PPTX
I want evrything now
Luke Hohmann's Software Guru 2009 Keynote: Innovation In Software
Leveraging Collaborative Tools with Distributed Customer Teams
Translating In-Person Experiences to Online Tools
The Unexpected Joys and Sorrows of Translating In-person Experiences to On-Li...
Fast, Easy, Low-Cost Innovation for Portfolio Prioritization
Prioritizing for Profit from AgilePalooza
LAST 2013 - Use games to innovate
Collaboration Tools to Create Better Products
Innovation Games(tm) Overview
5 victoria cupet - learn to play business analysis
Brantley innovation games-pcamp2010-done
WellsFargo Collaborative Roadmapping Presentation
Collaborative Roadmap Development
Prioritization in Product Management
Using Innovation Games To Prioritize Technical Debt Pub
Using Innovation Games To Prioritize Technical Debt Pub
Innovation Games at Product Camp 2011
Anatomy of a Agile Product Lifecycle - Eilon Reshef - Agile Israel 2013
Innovation Games Overview
I want evrything now

More from Luke Hohmann (12)

PPTX
Visible Architectures
PPTX
Awesome Superproblems SAFe Summit Keynote 2019
PPTX
The Post Agile World of Framework-Driven Collaboration
PPTX
Agile New Zealand Keynote: Agile Being vs. Doing Agile
PPTX
Conteneo Weave Overview
PPTX
Conteneo Weave Idea Engine
PPTX
Conteneo Weave Decision Engine
PPTX
Conteneo Weave: Advanced Powers
PPTX
2017 San Jose, CA Zero-Based Budgeting Results
PPTX
Frameworks for Human-Centered Design
PPTX
Scrum Alliance Collaboration at Scale Webinar: Agile Roadmapping
PDF
A Pattern Language for Strategic Product Roadmapping
Visible Architectures
Awesome Superproblems SAFe Summit Keynote 2019
The Post Agile World of Framework-Driven Collaboration
Agile New Zealand Keynote: Agile Being vs. Doing Agile
Conteneo Weave Overview
Conteneo Weave Idea Engine
Conteneo Weave Decision Engine
Conteneo Weave: Advanced Powers
2017 San Jose, CA Zero-Based Budgeting Results
Frameworks for Human-Centered Design
Scrum Alliance Collaboration at Scale Webinar: Agile Roadmapping
A Pattern Language for Strategic Product Roadmapping

Recently uploaded (20)

PPTX
A Presentation on Artificial Intelligence
PPTX
Big Data Technologies - Introduction.pptx
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PDF
cuic standard and advanced reporting.pdf
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PDF
Encapsulation_ Review paper, used for researhc scholars
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PDF
Empathic Computing: Creating Shared Understanding
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
PDF
MIND Revenue Release Quarter 2 2025 Press Release
PPTX
Spectroscopy.pptx food analysis technology
PDF
Machine learning based COVID-19 study performance prediction
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
gpt5_lecture_notes_comprehensive_20250812015547.pdf
PPTX
sap open course for s4hana steps from ECC to s4
PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PDF
The Rise and Fall of 3GPP – Time for a Sabbatical?
A Presentation on Artificial Intelligence
Big Data Technologies - Introduction.pptx
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
Mobile App Security Testing_ A Comprehensive Guide.pdf
cuic standard and advanced reporting.pdf
Reach Out and Touch Someone: Haptics and Empathic Computing
Encapsulation_ Review paper, used for researhc scholars
Per capita expenditure prediction using model stacking based on satellite ima...
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
Empathic Computing: Creating Shared Understanding
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
MIND Revenue Release Quarter 2 2025 Press Release
Spectroscopy.pptx food analysis technology
Machine learning based COVID-19 study performance prediction
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
gpt5_lecture_notes_comprehensive_20250812015547.pdf
sap open course for s4hana steps from ECC to s4
Network Security Unit 5.pdf for BCA BBA.
Advanced methodologies resolving dimensionality complications for autism neur...
The Rise and Fall of 3GPP – Time for a Sabbatical?

Leveraging Distributed Tools with Agile Teams

  • 1. Leveraging Collaborative Tools with Distributed Customer Teams Agile 2009 Luke Hohmann Founder and CEO, Enthiosys
  • 2. Agenda Collaboration – What’s that? Challenges in distributed Agile teams CSCW Framework Solving specific problems with focused tools
  • 3. A bit about Luke Work Hard Play Hard (even at work  )
  • 5. So, what’s Collaboration? Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Thanks, wikipedia!
  • 6. It’s not the platform But tools and platforms are important!!!
  • 7. Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
  • 8. It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg
  • 9. But notifications are important. But we need to be notified of changes.
  • 10. It’s not just “talking”
  • 11. Collaboration DOES Need Tools collocated distributed Different Time Same Time
  • 12. The Web HAS ALWAYS BEEN ABOUT COLLABORATION http://www.watchismo.com/images/products/detail/PastPresentFuturestainlessband.1.jpg
  • 13. We can collaborate & innovate (better) through serious games
  • 14. Not Humor Like Joke Not Silly Like Water Park
  • 15. More Like Settlers of Catan & Euchre Meet Business
  • 16. And yes, it is FUN V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun
  • 17. Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
  • 18.  
  • 19. Collaboration is about the goals Manage strategic roadmaps . Identify New Products Determine Product Interactions Train Sales Teams Prioritize Strategic Features Improve Marketing Messages Prioritize Project Portfolio Identify Product Enhancements Prioritize User Ideas
  • 20. Enterprise Goals Have Verbs
  • 21. Verbs mean ACTION
  • 22. To take Action we need to: Create goals and/or equifinal meanings Reduce ambiguity Reduce equivocality Identify, distribute, perform, integrate, verify…
  • 23. Special Communication Problems in Distributed Teams Language Culture Cold communication Time shifting takes a toll
  • 24. Solving Specific Problems With Specific Tools
  • 26. Collaborative Prioritization Games Prune the Product Tree Buy a Feature 20/20 Vision
  • 27. Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap Roadmapping is NOT easy!
  • 28. Cost of a Solving a Problem The stakes are big!
  • 29. Do your roadmaps look like this? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
  • 31. Or This? Actual Enthiosys client roadmap. Contents obscured per NDA.
  • 33. Innovation Game®: Prune the Product Tree Goal: Understand the evolution of your offering. Draw a tree to represent growth of your offering Add current ideas from your roadmap as leaves and apples. 5 to 8 invited stakeholders shape the “growth” of your offering. Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas
  • 34. What Kind of Tree?
  • 35. Prune the Product Tree In-person
  • 36. Identify Relationships B depends on A means: A must come before B deleting A deletes all its children B replaces A C groups A, B means A and B both provide independent value but C requires both B is an alternative to A B enhances A Details on my blog at www.enthiosys.com
  • 37. Prune the Product Tree -- Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
  • 38. Place Initial Items Any existing ideas or roadmap items are placed on the tree.
  • 39. Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
  • 40. Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.
  • 41. Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items. You can ask questions like “What are all of the features customers want in 2010?”
  • 42. Problem: Prioritization Where is the “ Voice of the Customer? “ infinite” backlog use case bug fix arch change do this do that the other thing Common Approach Problems Single expert Do they have the knowledge and trust of the organization to make the hard choices? Small groups Tradeoffs are not clear Large groups Insufficient tools!
  • 43. Innovation Game® Buy a Feature A list of 12-20 items (features or projects) are described in terms of benefits and cost 5 to 8 invited stakeholders given limited “budget”, must reach consensus on projects to “buy” Captures very rich information about customer motivations, trade-offs, objections, actual collective needs In-person Provides rich opportunity for “new” ideas Online Captures data for sophisticated analysis of preferences Preliminary trials indicate faster/more accurate results than traditional tools Goal: Prioritize Product Backlogs / Project Portfolios
  • 44. Buy A Feature Online - Preparing A list of features with prices. This example is for product concepts for a pair of internet sunglasses “ Shirt Sizes” help you quickly price your features – or you can enter a price directly!
  • 45. Buy A Feature Game Play Participants. Planner sets their budget. An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system. Participant bids. Highly desired items are purchased.
  • 46. Buy A Feature Online - Results Results of many games played, sorted by number of times purchased.
  • 47. Many Ways to Play: Parties, Galas, and Tournaments What is it? Who plays? Facilitated? Number of Items? Number of players? Party A “dinner party”. You select and control participants Yes 12..20 5..8 Gala An “open seating event” Random participants based on a shared URL No 12..20 9+ Tournament A combination of parties! You control and select participants Yes 20+ Based on number of items and number of tournaments
  • 48. Tournament Structure Play many tournaments to control for “bracket strength”.
  • 49. Tournament Case Study: VeriSign Global Customer Support Context 46 projects ranging from small to very large. Problem The VeriSign leadership needed to quickly identify the high-priority, most globally supported projects. Engagement Profile VeriSign project managers prepared the portfolio for the games. Enthiosys structured the process into three tournaments involving ~60% of the 200 person global customer care organization and facilitated the games. Results Very clear separation of the “winning” projects – the original list of 46 was prioritized to the top 5 projects High degrees of collaboration – even when collaboration was not required to purchase an project! Participant chat logs provided detailed explanations behind the bidding – the meaning behind the choice. Participants considered the process fun.
  • 50.  
  • 51. VersionOne Case Study From Ian Culling, VersionOne CTO, on their use of Buy a Feature The basic prioritized results held surprises The rich information captured during the game helped us understand the basis for that prioritization The conclusions and recommendations derived from the results were incredibly insightful Our customers really enjoyed the experience and appreciated the opportunity to have influence on our roadmap and priorities – in an hour or less of their time
  • 53. Games For Democracy
  • 55. Games For Democracy
  • 56. Let’s Change the World Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]

Editor's Notes

  • #3: www.enthiosys.com Copyright (c) 2003-2007 by Luke Hohmann
  • #18: www.enthiosys.com 2006-Aug-22
  • #29: www.enthiosys.com Copyright (c) 2001-2008 by Luke Hohmann
  • #32: www.enthiosys.com
  • #33: Another picture from our first session
  • #37: www.enthiosys.com
  • #57: www.enthiosys.com Copyright (c) 2003-2006 by Luke Hohmann