Leveraging Linked In For Your Chapter And Your Company
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The document discusses utilizing LinkedIn for enhancing company and chapter goals, emphasizing strategies for brand awareness, talent attraction, and community outreach. It provides guidance on effective search techniques and optimizing personal and company profiles on LinkedIn. The speaker, Carol Hagen, outlines various tools and applications that can improve engagement and networking opportunities within the platform.
Leveraging Linked In For Your Chapter And Your Company
- 1. Leveraging LinkedIn for Your Chapter and Your Company CFMA Membership Chair Webinar Series April 18, 2012 Speaker: Carol Hagen
- 4. Start with the End in Mind Who do you want to Reach? Why? What are your Goals? What’s Your Strategy? Which Tools will address your Strategies Best?
- 5. Company Goals Brand Awareness (SEO) & (PR) Talent Attraction Community Outreach Business Development Loyalty Customer Service Networking
- 6. Chapter Goals Brand Awareness (SEO) & (PR) Member Attraction Community Outreach Education Job Bank Networking Industry News/Events
- 8. Search Engine Optimization 93% of all on-line business opportunities begin with a search
- 10. Boolean Strings (http:// booleanstrings.com/)
- 11. Search for Talent/New Members This string below will look for profiles on LinkedIn with links to online resumes: site:www.linkedin.com “websites * * * resume” ajax css + javascript You can also use this approach to look for pages with links to someone’s LinkedIn profile: “linkedin profile” “web developer” ajax css +javascript -site:linkedin.com
- 12. Search Syntax +(digital | electronic) +games +advertising +(Nyc | new-york | manhattan) “account manager ” intitle:resume OR inurl:resume -jobs -resumes -sample -”resume book”
- 13. LinkedIn Group Search site:LinkedIn.com title keywords "logo * group name" (inurl:in | inurl:pub) -dir Replace group name with the actual name of the group you want site:LinkedIn.com controller Viewpoint "logo * CFMA *" (inurl:in | inurl:pub) -dir
- 17. LinkedIn Co Page – Blog Posts
- 18. LinkedIn Co Page – Status Update
- 19. How to Set Company Page Admins Click Companies at the top of your home page and search for your company. On the search results page, click your company's name. Click Admin tools in the upper right and select Edit. Select Designated users only in the Company Page Admins section. Enter the names of your Company Page admins. (Remember to add your own name as an admin.) Click Publish.
- 20. LinkedIn Personal Profile Headline Website URLs Vanity URL – email signature Summary, Specialties – keywords Groups Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by Amazon Company Profile with Products/Services
- 23. Construction Certifications Add Trust to Your Profile How to add them: http://www.hagenbusiness.com/blog/2012/02/2
- 24. Who’s Viewed Your Profile?
- 33. Signal/Updates - More Filtering Options
- 34. 9 Ways to Add LinkedIn to Your Com Share Button Recommend Button Follow Company Button Company Profile Company Insider Member Profile Apply Button … http://mashable.com/2012/04/03/linkedin-website-plugins/
- 35. Mobile Apps
- 37. Customer Relationships Outlook Social Connector Xobni Free CRM system – Connected www.connectedhq.com Use CRM with Social Integration – www.cosential.com www.salesforce.com Twitter – don’t forget Signals
- 42. When is the best time to reach Dina?
- 43. LinkedIn Secret
- 44. What’s the 3 level’s Last Name rd
Editor's Notes
- #12: In Bing site:linkedin.com “current financial advisor” “greater new york city area” “public profile powered by” or shorter version site:linkedin.com “financial advisor at” “greater new york city area” powered site:linkedin.com current near:2 “financial advisor” “greater new york city area” powered Updated Bing LinkedIn X-Ray Search Syntax/Format site:linkedin.com java “project manager” “location greater new york city area” -dir Updated Google LinkedIn X-Ray Search Syntax/Format site:linkedin.com java “project manager” “location * greater new york city area” “contact settings”
- #13: In other words, must have digital or electronic, must have games, must have advertising, must have Nyc or new york or manhattan, must have the exact phrase account manager with a trailing space, must have resume in the title tag or in the url, must not have jobs, must not have sample, must not have resume book In other words, must have digital or electronic, must have games, must have advertising, must have Nyc or new york or manhattan, must have the exact phrase account manager with a trailing space, must have resume in the title tag or in the url, must not have jobs, must not have sample, must not have resume book
- #14: This will actually return results where they belong to any group that contains CFMA and that their profile or other groups they belong to contain Viewpoint either in their public profile site:linkedin.com recruiter "logo * Construction Financial Management Association (CFMA)" (inurl:in | inurl:pub) -inurl:dir In Bing site:linkedin.com “current financial advisor” “greater new york city area” “public profile powered by” or shorter version site:linkedin.com “financial advisor at” “greater new york city area” powered site:linkedin.com current near:2 “financial advisor” “greater new york city area” powered Updated Bing LinkedIn X-Ray Search Syntax/Format site:linkedin.com java “project manager” “location greater new york city area” -dir Updated Google LinkedIn X-Ray Search Syntax/Format site:linkedin.com java “project manager” “location * greater new york city area” “contact settings”
- #30: Found under the More Tab – Get More Applications – Polls, Events & Slideshare are excellent for Chapters