SlideShare a Scribd company logo
Mike Buschman, Co-founder
                   mike@plumanalytics.com
                       @plumanalytics



   Leveraging Metrics
to Support Open Access
       October 25, 2012
Green vs. Gold Open Access
• Green
  • Self-archiving
  • About 80% of journals are “green”
  • Authors need to be aware and act
       • Keeps adoption from reaching its potential
  • Embargoes
• Gold
  •   Publishing model
  •   Published version is openly available
  •   About 5% of journals are “gold”
  •   More scholarly publishers experimenting with OA journals
Scholarly publishers release new
Open Access journals
Plum Analytics Confidential
4
Open access benefits to the researcher
  • Noted citation advantage
    • The Open Access Citation Advantage – Alma Swain, 2010
    • The Effect of Free Access on the Diffusion of Scholarly Idea -- Heekyung
      Hellen Kim, MIT Sloan School of Management
    • Data Sharing Effect on Article Citation Rate in Paleoceanography – Jon




                                                                                 Plum Analytics Confidential
      Sears 2011 (abstract)
    • Citation Advantage of Open Access Journals -- Gunther Eysenbach, 2006
       • 71,000+ article views!

  • Avoiding Duplication
    • Unavoidable when scholarly communication is not
      open

                                                                                        5
IR Deposit Mandates
  Rise of “green” open access self-archiving mandates




                                                                                                           Plum Analytics Confidential
                                                                                                                  6
         Source: Alma Swan 2009 http://optimalscholarship.blogspot.com/2009/05/multiplying-mandates.html
What’s in it for us?




    Plum Analytics Confidential
7
Changing the focus on metrics

                   how much your
    COUNTER        university uses




                                     Plum Analytics Confidential
                    the collection


   Article-level    how much the
   metrics and     world uses your
                      research
       Plum                                 8
Metrics are not the same




    Plum Analytics Confidential
9
Different categories of impact
• Usage
  • Downloads, views, book holdings, ILL, document
     delivery
• Captures
  • Favorites, bookmarks, saves, readers, groups, watchers




                                                             Plum Analytics Confidential
• Mentions
  • Blog post, news story, Wikipedia article, comments,
     review
• Social Media
  • Tweets, Google +1s, likes, shares, ratings
• Citations
  • Web of Science, Scopus, Google Scholar, Microsoft        10
     Academic Search, patents
#altmetrics
 allmetrics
 altmetrics

              11
What is Plum building?
• Next generation impact analysis metrics for scholarly research.
• Aggregating artifact and author level metrics into a research
  reputation graph.
• Clicks, views, tweets, likes, links, tags, favorites, Google +1’s,




                                                                        Plum Analytics Confidential
  etc. will be captured and correlated.


                                  This graph will power intuitive
                                  research directories and
                                  visualizations at the artifact,
                                  researcher, lab, department,
                                  publication, and institution level.
                                                                        12
Plum Impact Reports
• Measure
  people, labs, departments, institute
  s, universities, museums, journals, e




                                          Plum Analytics Confidential
  tc.



                                          13
Measuring the Modern Researcher
Nicolas Pinto – PhD from MIT in 2010
 • Some of his research is published.




                                                     Plum Analytics Confidential
 • What other research is Pinto doing? How is his
   research being used? Promoted? Interacted with?



                                                     14
 • What is Pinto’s real scientific impact?
Comparisons
• He tweets:




• He shares, and it is measurable:




                                                 Plum Analytics Confidential
  •   1,204 slideshare views
  •   26 tweets
  •   2 Google +1
  •   3 LinkedIn Shares
  •   1 Facebook Share, 1 like, 1 comment

• All before his research is “published”
• Web of Science cited-by count = 2 in 3 years   15
• Google Citations does not list him yet
Plum Analytics Confidential
16
Thank You!



    Mike Buschman
    mike@plumanalytics.com
    206-331-7297

                             17

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Leveraging metrics to support open access 2012-10-25

  • 1. Mike Buschman, Co-founder mike@plumanalytics.com @plumanalytics Leveraging Metrics to Support Open Access October 25, 2012
  • 2. Green vs. Gold Open Access • Green • Self-archiving • About 80% of journals are “green” • Authors need to be aware and act • Keeps adoption from reaching its potential • Embargoes • Gold • Publishing model • Published version is openly available • About 5% of journals are “gold” • More scholarly publishers experimenting with OA journals
  • 3. Scholarly publishers release new Open Access journals
  • 5. Open access benefits to the researcher • Noted citation advantage • The Open Access Citation Advantage – Alma Swain, 2010 • The Effect of Free Access on the Diffusion of Scholarly Idea -- Heekyung Hellen Kim, MIT Sloan School of Management • Data Sharing Effect on Article Citation Rate in Paleoceanography – Jon Plum Analytics Confidential Sears 2011 (abstract) • Citation Advantage of Open Access Journals -- Gunther Eysenbach, 2006 • 71,000+ article views! • Avoiding Duplication • Unavoidable when scholarly communication is not open 5
  • 6. IR Deposit Mandates Rise of “green” open access self-archiving mandates Plum Analytics Confidential 6 Source: Alma Swan 2009 http://optimalscholarship.blogspot.com/2009/05/multiplying-mandates.html
  • 7. What’s in it for us? Plum Analytics Confidential 7
  • 8. Changing the focus on metrics how much your COUNTER university uses Plum Analytics Confidential the collection Article-level how much the metrics and world uses your research Plum 8
  • 9. Metrics are not the same Plum Analytics Confidential 9
  • 10. Different categories of impact • Usage • Downloads, views, book holdings, ILL, document delivery • Captures • Favorites, bookmarks, saves, readers, groups, watchers Plum Analytics Confidential • Mentions • Blog post, news story, Wikipedia article, comments, review • Social Media • Tweets, Google +1s, likes, shares, ratings • Citations • Web of Science, Scopus, Google Scholar, Microsoft 10 Academic Search, patents
  • 12. What is Plum building? • Next generation impact analysis metrics for scholarly research. • Aggregating artifact and author level metrics into a research reputation graph. • Clicks, views, tweets, likes, links, tags, favorites, Google +1’s, Plum Analytics Confidential etc. will be captured and correlated. This graph will power intuitive research directories and visualizations at the artifact, researcher, lab, department, publication, and institution level. 12
  • 13. Plum Impact Reports • Measure people, labs, departments, institute s, universities, museums, journals, e Plum Analytics Confidential tc. 13
  • 14. Measuring the Modern Researcher Nicolas Pinto – PhD from MIT in 2010 • Some of his research is published. Plum Analytics Confidential • What other research is Pinto doing? How is his research being used? Promoted? Interacted with? 14 • What is Pinto’s real scientific impact?
  • 15. Comparisons • He tweets: • He shares, and it is measurable: Plum Analytics Confidential • 1,204 slideshare views • 26 tweets • 2 Google +1 • 3 LinkedIn Shares • 1 Facebook Share, 1 like, 1 comment • All before his research is “published” • Web of Science cited-by count = 2 in 3 years 15 • Google Citations does not list him yet
  • 17. Thank You! Mike Buschman mike@plumanalytics.com 206-331-7297 17

Editor's Notes

  • #10: Promotion vs. interactionPeople metrics vs. artifact metricsTweets != citations