Leveraging Return Path’s New Tools & Solutions to Maximize Your Client’s Business
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Return Path offers a suite of email optimization tools designed to enhance client marketing effectiveness by improving inbox placement, engagement, and return on investment. Their services leverage extensive data from over 2.5 billion inboxes and 70+ providers to provide insights and improve email deliverability. Key features include advanced analytics, subject line optimization, and certification programs to ensure better visibility and performance in email marketing campaigns.
Leveraging Return Path’s New Tools & Solutions to Maximize Your Client’s Business
- 1. Leveraging Return Path’s New Tools & Solutions to Maximize Your Clients’ Business Streaming Audio is available through your computer speakers for today’s presentation or you may dial in for audio. US & Canada: 844-262-5670 Conference ID: 15630043
- 2. Leveraging Return Path’s New Tools & Solutions to Maximize Your Clients’ Business
- 3. 15+ years of Experience • 450+ dedicated professionals • 14 offices in 7 countries worldwide • Backed by Union Square Ventures, Foundry Group, Costanoa Ventures, Vista Equity Partners, SAP Ventures Proven Data Infrastructure • Over 2 billion certification inboxes • Scoring 26 million IPs daily • Nearly 300 global partners • Processing millions of transactions per day Over 2,500 Email Optimization Customers • Industries include: • Retail • Technology • Finance • Entertainment • And more About Return Path
- 4. We have unprecedented visibility into the inbox PROVIDERS Data Examples: Mail logs, spam traps, complaints, deliverability stats, IP authentication, SPF/DKIM/DMARC records 70+ Providers 2.5B Inboxes with CONSUMERS & DEVELOPERS and 2M+ Consumers eCommerce receipts from over 5,000 Retailers Data Examples: Message arrived, message read, message deleted, subject line, creative, purchase receipts, travel notifications
- 5. Return Path Solutions Powered By the Return Path Data Cloud • Unique view of email ecosystem so clients and partners can make better business decisions • Inputs from 70+ mailbox and security providers representing 2.5 billion email accounts • In-depth behavioral insights from the inboxes of more than 2 million individual consumers • Consumer Network data sources provide real value to customers through apps like Paribus
- 6. Nick Casares Product Manager Return Path Meet the Experts William Kammersell Product Manager Return Path
- 7. • Deliverability is only ONE part of what we do. • New version of our Email Optimization Suite allows marketers to: • Optimize every message for maximum engagement. • Improve inbox placement and boost ROI. • Compare email performance and subscriber engagement to select competitors and best-in-class senders.
- 8. Return Path Email Optimization Suite With The Right Message • Inbox Preview • Subject Line Optimizer • Email Client Monitor • Inbox Insight Reach The Right Inbox • Certification • Inbox Monitor • Reputation Monitor At The Right Time • Send Time Optimization Return Path’s Email Optimization suite helps companies develop better relationships, improve response, and increase revenue from their email marketing efforts.
- 10. New Dashboard ● Maximizes time for busy marketers with actionable insights at a glance. ● Sharable reports delivered straight to your client’s inbox. ● Customizable reports highlight a marketer’s current issues or opportunities. ● Reach the right inbox with new data such as domain blacklist checks and Consumer Network details.
- 11. Assess Inbox Placement With Inbox Monitor ● In addition the deliverability data ESPs provide, Return Path augments this data by offering customers an extra layer of visibility such as differentiating between inbox and spam folder placement. ● Quickly identify and fix deliverability problems to boost inbox placement and email marketing revenue.
- 12. ● Identify and fix reputation issues that cause mailbox providers to send mail to the spam folder. ● Gain insight into the complaint rate for each IP address, unknown users, spam traps, and much more. ● Immediately find out when any IP addresses are placed on a blacklist and be able to determine why. Know Sender Reputation with Reputation Monitor
- 13. Return Path’s Certification Program help you clients optimize email visibility by getting more email delivered. Get on the Best Certified Whitelist Assess Inbox Placement Know Sender Reputation
- 14. Improve inbox placement with more than 2.5 billion mailboxes worldwide. Return Path Certification - Enhanced
- 15. • Improve inbox placement and boost ROI • Get preferential email delivery with Yahoo, Microsoft, AOL and others, totalling 2.5 billion mailboxes globally • Boost response with automatically enabled images and links at participating mailbox providers • Significantly reduce volume filtering and throttling especially during the holiday season Return Path Certification - What’s New
- 16. • Lost revenue due to suboptimal inbox placement at AOL, Microsoft, Yahoo! and many others. • Inconsistent inbox placement rates. • Locked images and active links. • Throttling, especially during the holiday season. What Problems Does This Help Your Clients Solve?
- 18. Find out how your subscribers prefer to view emails. Email Client Monitor
- 19. Use Competitive Intelligence to Gain Attention in the Inbox. Inbox Insight
- 20. Inbox Preview - Improved! Maximize campaign results by ensuring that every message looks great on every device, email client, and browser.
- 21. Inbox Preview - Improved! ● Instantly preview rendering across more than 50 desktop, mobile, and email clients. ● See email previews on the most popular devices. ● Spam filter testing from ISP and mailbox providers. ● Automatically test every URL to identify and fix broken links. ● Find and repair common HTML and CSS errors. For International Renders
- 22. Subject Line Optimizer - New! Elevate email messaging by comparing subject lines across thousands of brands and industries.
- 23. • Find top performing subject lines for each industry with the click of a button. • Includes up to 1 year of historical data for holiday planning. • Find inspiration when drafting subject lines. • Prepare for holiday and seasonal campaigns by looking at subject lines specific to time of year. • Search subject lines from a specific from domain to know what your competition is up to. Subject Line Optimizer - New
- 24. • Helps busy marketing teams optimize every message for maximum engagement. • Helps marketers jump start the “guess and test” cycle. • Helps marketing teams find inspiration for subject lines. • Allows marketers to preview their campaigns across 50 clients and devices and get screenshots within minutes What Problems Does This Help Your Clients Solve?
- 25. How Will These Tools Help Your Clients?
- 26. Coming Soon from Return Path!
- 27. Send Time Optimization - Coming Soon! Optimize send time by subscriber and pinpoint the best day and time to connect.
- 28. Labs Innovative new solutions to optimize email campaign performance.
- 29. New Labs App - Executive Scorecard
- 30. Next Steps
- 31. • To learn more about our Right Inbox, Right Message, Right Time solutions and how they can benefit your clients, please reach out to your Channel Manager. • Contact One of Our Email Experts Today: PartnerRequests@ReturnPath.com Engage with Your Channel Sales Manager
- 32. Chicago, Oct. 26 New York, Oct. 29 San Francisco, Nov. 3 Los Angeles, Nov. 5
- 33. Thank You!