Sli systems marcus_v2
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The document discusses how searchers are more valuable customers for retailers, spending 11% more and visiting for 6 minutes longer than non-searchers. It provides data showing searchers spend $11.09 on average compared to $4.62 for non-searchers. The document then outlines various features of search tools like auto-complete, redirects, and testing different layouts that can improve search performance and increase customer spending and conversion rates.
Sli systems marcus_v2
- 1. Marcus Law Head of Marketing EMEA, SLI Systems
- 2. Searchers are your most valuable shoppers 11% higher 3x greater *Based on analytics data for 200+ retailers 6 Min. longer Searchers vs. non-searchers* $11.09 w/ search $4.62 w/o search 7 more Pages Per Visit
- 4. The Search Box 25% increase in usage 11k extra searches £34k potential increase p/m
- 5. Key Search Reports & Insights Advanced, Real-Time Reporting Delivers greater insight into users’ needs Provides wide range of controls for fine tuning Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality Offers category-based reporting, providing insights into the search behaviour within areas of websites
- 7. Spelling and Terminology SPELLING TERMINOLOGY
- 8. Rich Auto Complete 31.25% PPV 1.81% AOV 2.25% CVR
- 9. Never Offer Visitors a Dead End… Search Cloud Popular Search Phrases
- 10. Redirects 40% Reduction in bounce rate
- 11. Redirects
- 12. Banners
- 14. Site Search Insights Now one of the biggest sellers with wedding planners! Champagne Bubbles
- 15. Site Search Insights Fifty Shades 50 fifty shades of grey Exclusive distributor of an official line of 50 Shades of Grey products!
- 16. Search results should be relevant Search Query: Black dress vs.
- 17. Result Accuracy Top 5 product 76% 1 2 3 4 5
- 18. Chemist Direct Sell These…
- 19. Tune Results Search for “Johnson’s”
- 20. Boden Age, Size, Height, Shape refinements http://clothing.boden.co.uk/search#w=womens%20red%20skirt&asug=&view=normal
- 21. Thompson and Morgan We recently deployed garden plant finder to filter results based on a specific fruit or vegetable.
- 22. Test, Test, Test Grid Vs List Test Grid views spend £4.47 more than list viewers Increase in revenue of ~£21,000 per month Yearly increase in revenue ~ £250,000
- 23. Test, Test, Test Infinite Scroll, Floating Refinements and Search Bar 8% increase over current view 0.7 % increase in conversion Revenue uplift of 9% £10K increase in revenue
- 24. Test, Test, Test Infinite Scroll Increase in revenue per day of over £3K Over the course of a year generating over £1 Million
- 25. Search on Mobile • Show search box prominently • Offer refinements with a drop down menu • Also offer a full list of navigation items in a drop down menu
- 26. Putting a Doctor in Your Pocket
- 28. The Trouble with Long Tail SEO Source: http://blog.hittail.com/2013/01/the-hidden-value-of-long-tail-seo.html
- 29. Drive More Traffic 48K Referrals 2.5K Transactions £220K Revenue
- 30. We Accelerate E-commerce Performance 43% of site revenue from search customers 177% higher average conversions 30% increase in search conversions 33% increase in site search 15% higher conversion rates 45 % decrease in bounce rate
- 31. Thank You. Questions??? Marcus Law Head of Marketing EMEA, SLI Systems To learn more visit sli-systems.com or email discovery@sli-systems.com